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Work Background
CSM Sport & EntertainmentAccount Coordinator
Mar. 2019 - Aug. 2020New York, New York● Fostered new and existing client relationships through onboarding, project management, and campaign execution, with 9 clients like Athleta x Well & Good and Uber ● Executed a 4-month marketing campaign for Coca-Cola's Gold Peak Tea surpassing our product engagement goal by 3%. ● Managed the production and creation of over 150 creative assets for 10 brands including Susan G Komen and Dasani Sparkling
● Hired, trained, and managed 185 brand ambassadors on reaching target activation KPIs by providing quality brand experience and customer service for 6 large scale events ● Developed a criterion to evaluate, vet, and negotiate partnerships and sponsorships with 14 events for Gold Peak Tea, saving them $75,000 in activation fees
CSM Sport & EntertainmentOperations Intern
May. 2018 - Aug. 2018Greater New York City Area● Updated website design, brand voice, and content strategy to develop new audience targeting objects for CSM’s digital audience ● Brainstormed and researched marketplace trends to help Hilton Hotels, Sesame Street, and Six Flags reach the millennial and Gen Z demographic
● Pitched and executed a networking event partnered with Minorities in Sports, that had a 50% growth in attendees from the NFL, NBA, and MLB
● Increased company engagement by 60% creating an internal newsletter featuring new business opportunities, industry updates, highlight upcoming events, and a trivia section
● Facilitated intern recruiting program by reviewing 70 applicants for 20 positions
Connect AgencyMarketing Intern
Jan. 2018 - Dec. 2018Jacksonville, Florida Area● Created and executed two social media content calendars using spreadsheets to expand clients’ brand voice and reach by 20%
● Collaborated with in-house marketing team to create criteria for a new target market focused on young families, which reached 500 new families in the clients’ desired area ● Crafted a media database that reached the clients target demographic through collecting offline and online contacts ● Improved overall user experience and conversion rates for local recreational business’ website by 15% through updating copy and blog using WordPress
● Wrote a press release for digital and print to announce a new medical device
PGA TOURSocial Media Lead for The Players Championship
Apr. 2016 - May. 2017Ponte Vedra Beach, Florida● Managed 20 on course content creators to ensure premium content was being captured throughout the tournament by capturing over 100 photos a day for all social platforms
● Crafted educational articles for tournament website covering event preparation and day-of logistics, reaching over 5,000 attendees ● Captured and created sponsored content featured on Instagram, Twitter, and local news stations for PGA Tour Wives charity luncheon, Rookie press conference, and with Jacksonville Jaguar players
● Promoted the PGA Tour app through guerilla marketing to attendees collecting over 15,000 downloads within 5 days
Jacksonville JaguarsMarketing Intern
Jun. 2013 - Aug. 2013Jacksonville, Florida
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