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Work Background
PrepMeWellCo-Founder & CEO
May. 2025Ontario, CanadaCofounded and lead PrepMeWell, a global tutoring marketplace for Africans worldwide. Defined company vision and pivoted from IELTS prep to a multi-subject tutoring platform. Built and launched the MVP using low-code tools to accelerate go-to-market. Recruited and managed a distributed tutor network across multiple countries. Grew early traction with diaspora learners across 6+ countries and 10+ subjects. Positioned PrepMeWell as the first tutoring marketplace dedicated to Africans globally.
alx_africa Marketing & Activation Manager
Sep. 2024MauritiusDrive learner recruitment and enrollment into ALX’s career accelerator programs. Lead targeted outreach campaigns to attract high-potential young professionals. Activate and engage prospects through webinars, events, and tailored strategies. Build strategic partnerships with organizations, influencers, and community leaders. Leverage data and analytics to optimize recruitment and improve conversion rates.
alx_africaMarketing & Activation Manager
Sep. 2024MauritiusDrive learner recruitment and enrollment into ALX’s career accelerator programs. Lead targeted outreach campaigns to attract high-potential young professionals. Activate and engage prospects through webinars, events, and tailored strategies. Build strategic partnerships with organizations, influencers, and community leaders. Leverage data and analytics to optimize recruitment and improve conversion rates.
Kunda KidsHead of Product
Oct. 2022 - Feb. 2024NigeriaDirected product strategy and full lifecycle management for Kunda Kids’ educational platform.
Spearheaded development of v2.1 mobile and web apps, boosting user experience and engagement.
Led product marketing initiatives, collaborating cross-functionally to drive adoption and brand impact.
Managed roadmap and feature prioritization using user feedback and market insights.
Ensured scalability, reliability, and stakeholder alignment through transparent communication.
Kunda KidsMarketing Manager
Apr. 2022 - Oct. 2022London, England, United KingdomLed global marketing strategy to grow brand awareness and drive user acquisition.
Executed cross-functional campaigns that significantly boosted user engagement.
Developed data-driven marketing strategies informed by market research and insights.
Partnered with product teams to craft compelling messaging and positioning.
Managed agencies and vendors to deliver impactful campaigns at scale.
Strengthened Kunda Kids’ position as a leading platform educating children worldwide on Africa’s culture and history through storytelling.
TrefordLearning Manager & Advisory, Marketing Learning Path
Jan. 2022Lagos, Lagos State, NigeriaDeveloped a comprehensive curriculum tailored to diverse learning needs and managed the end-to-end learning experience for students, ensuring high engagement and satisfaction, which resulted in a completion rate of approximately 90%. Oversaw the creation of online prerecorded courses, ensuring high-quality content and accessibility. Developed and implemented strategies to drive learner engagement and retention, resulting in an average feedback rating of 8.5 on Slido. Actively involved in the planning and execution of the first-ever summit for no-code tech professionals, driving significant community engagement and industry recognition.
PrepmewellGeneral Manager
Jan. 2022 - May. 2025Ontario, CanadaLaunched the Language Learning division, introducing 5 new language programs. Designed age- and level-specific curricula to maximize learner engagement and outcomes. Achieved 90% month-over-month retention, demonstrating strong satisfaction and loyalty. Directed the creation of engaging resources, including language workbooks for kids and teens. Built proficiency tests and assessments to accurately track learner progress.
TrefordLearning Manager, Marketing Learning Path
Jan. 2022Lagos, Lagos State, NigeriaDeveloped a comprehensive curriculum tailored to diverse learning needs and managed the end-to-end learning experience for students, ensuring high engagement and satisfaction, which resulted in a completion rate of approximately 90%. Oversaw the creation of online prerecorded courses, ensuring high-quality content and accessibility. Developed and implemented strategies to drive learner engagement and retention, resulting in an average feedback rating of 8.5 on Slido. Actively involved in the planning and execution of the first-ever summit for no-code tech professionals, driving significant community engagement and industry recognition.
uLesson EducationProduct Marketing Specialist
Feb. 2021 - Apr. 2022Abuja, Federal Capital Territory, NigeriaDrove app installs, lead generation, and conversions through cross-functional collaboration. Produced marketplace sales reports and developed competitive go-to-market strategies. Delivered monthly analytics reports to optimize traffic and campaign performance. Collaborated with the marketing team on website content development and digital workflows. Managed PPC campaigns within budget while tracking emerging digital marketing trends. Maintained top-rated seller status by aligning strategy with market insights.
Venia GroupDigital Marketing Specialist
Aug. 2020 - Feb. 2021Lagos, Nigeria• Develop and execute plans to achieve marketplace sales targets • Manage and maintain product pricing and marketing strategy across all marketplaces • Provide forecasting recommendations to assist in production planning • Propose and help implement marketing programs and promotional campaigns on marketplaces • Manage marketplace customer service related issues or questions and ensure timely response and resolution • Provide monthly and quarterly marketplace sales reports to the management team and key managers • Monitor, identify and develop strategies to effectively compete with category sellers and brands on marketplaces • Provide monthly analytic reports with recommendations specific to driving and optimizing traffic, behavior, campaign response, keyword research/analysis, SEO, and SEM opportunity
TheToniSmart AgencyContent Developer, Content Strategist, SEO Expert &Copywriter
Nov. 2016 - Oct. 2018Nigeria-Create content marketing campaigns to drive leads and subscribers Use SEO best practices to generate traffic to our site -Regularly produce various content types, including email, social media posts, blogs and white papers -Actively manage and promote our blog, and pitch articles to relevant third-party platforms -Edit content produced by other members of the team -Analyze content marketing metrics and makes changes as needed -Collaborate with other departments to create innovative content ideas -Write clear, attractive copy with a distinct voice -Interpret copywriting briefs to understand project requirements -Collaborate with designers, PR and other professionals on large- and small-scale marketing projects (e.g. email campaigns and landing pages) -Conduct high-quality research and interviews -Edit and proofread copy as needed -Use SEO principles to maximize copy’s reach
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