Travel AlbertaGlobal Content Specialist
Jul. 2006 - Apr. 2017Calgary, Canada AreaContent management for Travel Alberta’s global consumer websites and e-newsletters, media, travel trade and MICE webpages and print publications. Contributed to the organization’s enterprise content strategy through research, analysis, content creation, curation and content lifecycle management. Project management for high-end print pieces. Developed and maintained the in-house style guide. Managed a team of freelance contract writers, coaching and training in brand voice and style. Editing (substantive, stylistic, copy editing and proof reading). Online publishing using content management software and CRM databases. Created best practices and standards for internal business units and partner-generated content.