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Work Background
Complex NTWRKDesign Lead
May. 2024 - Aug. 2024Los Angeles, California, United States• Led UI/UX redesign for Complex.com, enhancing user experience with modern interface. • Integrated e-commerce capabilities, boosting engagement and revenue streams.
TOO BUSYCreative Director
Aug. 2023Venice, CaliforniaA hybrid lifestyle brand + nonprofit dedicated to anti-trafficking advocacy through high-design storytelling, social campaigns, and merch drops.
VeepsCreative Director
Sep. 2022 - Jun. 2023Los Angeles, California, United States• Spearheaded brand refresh across social platforms, driving 15% growth in social media engagement. • Directed development of immersive video experience for iOS app, recognized by Fast Company. • Led digital campaigns for high-profile artists, showcasing expertise in Adobe Creative Suite and Figma.
MetaArt Director
Apr. 2022 - Aug. 2022Los Angeles, California, United States• Collaborated with the global communications team to design and develop the UI/UX for the VR for Good campaign, showcasing Meta’s innovative use of VR technology for social impact. • Designed web and mobile experiences to enhance campaign accessibility and engagement across multiple platforms.
Vans, a VF CompanyGlobal Brand, Interaction Design
Oct. 2020 - Mar. 2022Los Angeles, California, United States• Designed the UX/UI for multiple high-impact campaigns, including Pride, Classics, UltimateWaffle, and Tierra Whack collaborations, driving millions of impressions and broadening the brand’s cultural reach. • Launched the global “Ads for Creativity” campaign, driving a significant increase in user engagement and time spent on the site, from 1:36 to 5:30 minutes on average. • Utilized Adobe Creative Suite and Figma to ensure high-quality design and consistency across all brand touchpoints.
I.AM+Art Director
May. 2017 - Dec. 2019Los Angeles, California, United States• Rebranded the company’s identity and oversaw a team of three designers, ensuring consistent execution of the new vision across all projects. • Led the design and launch of three generations of the Buttons headphones and the Omega AI app, providing an innovative user experience that adapted to individual user preferences. • Contributed to successful product launches, including Buttons, mini Buttons and Omega app launch.
Loop Media, IncCreative Director
Oct. 2016 - May. 2017Burbank, California, United States• Led the design and launch of Loop.tv on iOS, Apple TV, and web, creating a seamless live streaming platform. • Contributed to strategic growth and product positioning for Loop Media, Inc. • Played a key role in launching products on iOS, Apple TV, and Web.
VevoDesign Lead
Jan. 2015 - Oct. 2016San Francisco, California• Led a team of designers in the redesign of Vevo’s product suite, increasing user engagement from 2 to 6:48 minutes per session. • Introduced personalized experiences across multiple platforms, showcasing expertise in visual design and branding. • Contributed to the rebranding of Vevo’s identity, resulting in the app being ranked on Time Magazine’s “Best 50 Apps of 2016”.
VIDA & Co.Head of Creative
Sep. 2014 - Jun. 2015San Francisco Bay Area• Oversaw brand development, product design, and UX/UI redesign for Vida's website and mobile platforms, ensuring a seamless user experience. • Led creative strategy for a successful $1.4M pre-launch funding round, culminating in a high-profile launch event at the Golden Globes. • Utilized Adobe Creative Suite and Figma to maintain brand consistency and quality design across all touchpoints.
Slake AgencyArt Director
Mar. 2014 - Dec. 2014Burlingame, CA— founded by Zappos founder Nick Swinmurn. — product design for Oakland Raiders — art direction for Conor McGregor.
JUXTDesigner
Mar. 2014 - Jun. 2014San Francisco Bay Area• Led UI/UX design and interaction design for clients like Cisco and Purina at JUXT. • Collaborated with cross-functional teams to ensure seamless art direction and design execution. • Implemented innovative design solutions to enhance user experience and drive client satisfaction.
Weber ShandwickArt Director
Jan. 2014 - Mar. 2014San Francisco Bay Area— strategy, and ideation for Ubisoft
Havas Worldwide San FranciscoProduct Designer
Jul. 2013 - Oct. 2013San Francisco Bay Area— web design for Tamiflu — ideation + product design for Genentech
San Francisco City ImpactCreative Director
Aug. 2012 - Aug. 2013San Francisco, CA— brand strategy and design. — strategic partnerships.
Renaissance HotelsHospitality Manager & Marketing
Jul. 2011 - Aug. 2012Baton Rouge, LA— brand strategy — design for Talullah Restaurant
AV SolutionsMarketing & Advertising Director
Jan. 2010 - Feb. 2011Baton Rouge, Louisiana Area— brand strategy and design. — scaled company from $1m to $5m in revenue.
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