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Work Background
VMLCreative Group Head
Aug. 2021Cape Town, Western Cape, South AfricaLed a team of creative professionals to develop and execute advertising campaigns for multiple accounts in the regulations space across brands in South Africa and Africa. Developed and executed creative concepts that exceeded client expectations, resulting in increased brand awareness and sales growth. Managed budgets, timelines, and resources to ensure the timely delivery of high-quality work. Built and maintained strong client relationships, resulting in repeat business and increased revenue. Worked closely with the account management team to ensure the smooth delivery of projects and the highest levels of client satisfaction. Provided guidance and mentorship to junior team members, resulting in their professional growth and development.
Geometry GlobalCreative Director
Jun. 2017 - Aug. 2021Cape Town Area, South AfricaAs a highly accomplished creative director steering the creative and content realm for a prominent global network agency in Cape Town, South Africa, I hold a robust track record of spearheading innovative campaigns for global brands. In this pivotal role, I offer strategic creative leadership, ensuring a seamless alignment of creative initiatives with business goals and client expectations. My responsibilities encompass overseeing the entire creative spectrum, from developing engaging content strategies to executing globally acclaimed campaigns. I am adept at fostering cross-functional collaboration, integrating creative teams with marketing, strategy, and technology departments to deliver a cohesive brand experience. Additionally, I prioritised talent development and mentorship, cultivating a culture of continuous learning within my team of creatives.
Body Attack Sports NutritionSenior Designer (Team Lead)
Nov. 2013 - Jun. 2017Hamburg Area, GermanyGermany’s largest retail, manufacturer and distributor of sports dietary supplements. With 33 Premium Outlet Stores, Body Attack has anchored its position as an innovator in the sports nutrition industry. I am responsible for leading and organising a team of 3 designers, conceptualising and completing various design, packaging and brand management assignments. Conceptualising and designing FMCG packaging for the development of new and existing brands. Creating branding and marketing materials that adhered to established brand standards. Materials include digital brochures, posters, magazine ads, shelf talkers, sell sheets, note cards, envelopes, packaging, powerpoint presentations, as well as various web and social media materials. Performing duties in brand development & management. Optimise business and design department processes. Carry out detailed research and create design briefs for approval. Carry out brain storming sessions to come up with new concepts and innovative ideas. Working with PR, Sales and marketing managers to design new POS materials and provide creative assets for specific brands.
Mack GmbHSenior Designer
Jun. 2012 - Oct. 2013Hamburg, GermanyA medium-sized advertising agency, primarily focussed on retail and corporate packaging design for clients such as; Aldi, Audi, Knorr, Medico and Weichert Fyffes. I was responsible for conceptualising and completing various print, design, packaging and website assignments. Created branding and marketing materials that adhered to established brand standards. Materials included digital brochures, posters, magazine ads, shelf talkers, sell sheets, note cards, envelopes, packaging, powerpoint presentations, as well as various web and social media materials. Coordinated client presentations and pitches. Performed duties in studio management.
Blue Label TelecomsSenior Designer (Creative Team Lead).
Jan. 2011 - Jan. 2012Johannesburg Area, South AfricaListed on the Johannesburg Stock Exchange with a R7,4 billion market capitalisation, Blue Label Telecoms is South Africa’s telecommunications and pre-paid electronic tokens giant. I was responsible for leading and organising creative team (weekly efficiency reporting to marketing manager, managing director - brief creation, creative department monitoring and mentorship). Created branding and marketing materials that adhered to established brand standards. Completing various print, web and mobile graphic design assignments. Performed duties in studio management and guiding in daily business operations / decisions. Responsible for coordinating client presentations and pitches.
Straight TwistedArt Director (Design Studio manager)
Jan. 2007 - Jan. 2011Johannesburg Area, South AfricaA medium-sized advertising agency making big waves, Straight Twisted are retail advertising specialists with a big client listing; Nissan, Soviet Jeans, Trappers Trading and South African Breweries. I was responsible for completing various print, design, video and motion graphic assignments. Materials included digital brochures, posters, magazine ads, packaging, powerpoint presentations, as well as various web and social media materials. Performed duties in studio management and guiding in daily business operations (weekly efficiency reporting to marketing manager). Responsible for coordinating client presentations and pitches.
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