Requests
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Golden Rama Tours & TravelGM of Communication and CRM
Jul. 2024Greater Jakarta Area, IndonesiaExpanding communication into full customer lifecycle management — where visibility meets loyalty, and campaigns turn into relationships. Key Achievements: - Served as company spokesperson, scaling PR coverage from 280 (2023) to 680 (2024) — a 142% increase in visibility. - Introduced Sport Holidays as a new experiential category, connecting Indonesian travelers with World Major Marathons, Grand Slam Tennis, Formula 1, and the FIFA World Cup. - Directed digital growth with +31% TikTok, +23% Instagram, +32% Facebook, making social presence more than just scrollable — but shareable. - Strengthened CRM to manage active, new, and high-value customers, increasing retention, basket size, and loyalty. - Delivered 121% sales recovery (2022–2023) and sustained 14% YoY growth in 2024. - Launched “Langkah Baik” CSR campaign, in collaboration with YCAB Foundation, supporting education as part of global philanthropy linked to the World Marathon Majors (WMM). - Embedded AI with GRETA, the E-Travel Assistant, now handling 17,000+ conversations monthly, improving lead quality and customer experience at scale.
Telkom IndonesiaMarketing Communications Consultant
Aug. 2020 - Jun. 2022Jakarta Metropolitan AreaAs a senior consultant, I support Telkom’s digital tourism initiatives, focusing on brand building, stakeholder alignment, and market education. Key Achievements: - Developed and launched brand guidelines for Wonderin.id and Travel Aja, ensuring brand consistency across platforms. - Directed the Mandalika onboarding campaign, driving awareness and adoption through strategic messaging. - Led the initial social media rollout for Wonderin.id, building a digital community and scalable engagement. - Created communication materials for the Telkom–Kemenkomarves collaboration, strengthening public–private partnerships. - Supported national-level activations, including “Sambung Indonesia” and Gebyar Kilau Digital Permata Flobamora. - Produced multiple media releases, boosting visibility and supporting market education.
Golden Rama Tours & TravelHead of Marketing and Communication
Mar. 2015 - Jul. 2024Greater Jakarta Area, IndonesiaLed the full spectrum of marketing communication — advertising, events, sponsorships, digital, and public relations — to strengthen Golden Rama’s brand positioning and support sales growth across retail and B2B. Accountable for managing multi-million budgets with a focus on ROI, profitability, and long-term brand value. Key Achievements: - Business Growth: Reframed the role of marketing communication as a business driver — supporting sales and after-sales programs that delivered +28% retail growth and +400% B2B growth YoY in the early years of transformation. - Global Partnerships: Directed integrated communication campaigns in collaboration with international tourism boards (Australia, New Zealand, Dubai, Switzerland, Korea, Japan NTOs), major airlines, and financial institutions, as well as leading attractions like Hong Kong Disneyland and Mount Titlis. - Crisis Communication: Introduced the BE-Safe / #LiburanAman campaign during the pandemic to sustain trust, minimize churn, and maintain visibility, reaching 47,000+ customers. - CSR & Sustainability: Launched Salirà CSR initiative in collaboration with Bracelet of Hope and WWF, promoting the sustainability of tourism ecosystems. - Digital Transformation: Supported the launch of the Golden Rama E-Travel Assistant during the company’s 50th anniversary, advancing digital engagement. Also drove campaigns around vaccination tourism and new-normal travel updates. - Brand Building: Published the Golden Rama Tours & Fun Holidays Brand Guidelines to standardize identity and strengthen brand equity. - Market Activation: Delivered an average of 61+ exhibitions annually (BTL), alongside ATL/BTL campaigns across corporate, incentive, GIT & FIT segments. - Digital Engagement: Achieved +217% participation in digital campaigns with CTR of 17%, driving retention & loyalty. - Loyalty & B2B Growth: Successfully launched the Golden Rama Travel Privilege Card & introduced dedicated B2B campaigns to strengthen partner relationships.
PT HM Sampoerna Tbk.Electronic, Digital & Print (EDP) Media Planner
Apr. 2013 - Mar. 2015Greater Jakarta Area, Indonesia- Directed media strategy for Marlboro, U Mild, and Sampoerna Hijau, ensuring consistent brand messaging across print, electronic, and digital platforms. - Managed an estimated IDR 97B media budget, optimizing allocation across ATL, BTL, and digital with measurable ROI. - Delivered and exceeded KPIs, including 10.2M unique impressions for Marlboro and 3,150 TARPs for U Mild at launch. - Secured 100% compliance in Deloitte and Accenture media audits, covering 260+ transactions. - Oversaw 290+ print placements and led early digital media adoption across PC, mobile, and tablet. - Introduced digital research initiatives (Ad Index, Eye Capture, Idea Blog) to strengthen creative and placement strategies.
StarcomGroup Head Planning
Oct. 2010 - Apr. 2013JakartaDirected media planning and communication strategy for multinational clients across technology, aviation, FMCG, and banking, including RIM (BlackBerry), Emirates Airlines, Perfetti Van Melle, and UOB Bank. Accountable for media investment, product positioning, brand launches, and integrated campaign execution across offline and online platforms. Key Achievements: Research in Motion (RIM / BlackBerry) - Designed the communication plan for BlackBerry Z10 launch in Indonesia, amplifying the global “Keep Moving” campaign across media platforms. - Positioned Indonesia as the first global launch market for BlackBerry Bold 9790, securing strong market visibility. - Directed communication strategies for OS6 rollout, Peace of Mind campaign (anti–black market), and broader portfolio campaigns, balancing brand protection with growth. - Introduced long-term media planning to secure premium positions and strategic inventory for RIM campaigns. Emirates Airlines - Developed and executed media and communication strategy for Emirates Indonesia, supporting promotional campaigns, new flight routes, and brand presence. - Acted as key account lead, bridging regional and local communication plans to ensure alignment and delivery. Perfetti Van Melle (PVM) - Launched Be Momentos campaign in Indonesia, delivering positive, youth-focused brand positioning for Mentos. - Managed Center Fruit “Lidah Menggila” campaign, increasing brand recall and consumer engagement. - Oversaw media activity for Fruittella and Marbels, ensuring effective allocation and ROI-driven investment.
PT Mobile-8 TelecomPrepaid and Product Management
Aug. 2009 - Nov. 2009Prime Job Description as a Fren Prepaid Product Marketing • Developing and creating program to increase usage, activation and revenue • Evaluating the Market in order to create a concrete marketing action plan • Reviewing call pattern and usage • Analyzing the Profit and loss of a product • Delivering the product concept development • preparing the integrated marketing communication activities in order to launch a program or product • Developing the corporate social responsibilities activities with Corporate Communication team • Monitoring and developing the brand activation activity • Responsible to maintaining the brand identity • Analyze competitor index • Expanding the business development or channel alternative • responsible for the end to end process • Calculating and monitoring the budget expenditure • Responsible to monitor all the Marketing Activities in every product or services that launch.
PT Smartfren Telecom TbkSection Head of Brand Communication
Jul. 2009 - Oct. 2010Responsible for communicating consistent messages across print and electronic media. Ensures that key, strategic messages are communicated effectively Develops, executes, and monitors media plans for PT.Mobile-8 Telecom Tbk. (Mobile-8) Analyzes the audiences, content, and ratings of a wide range of media outlets. Within specified budgets, selects the media outlets, target audiences, scheduling, and geographic emphasis, which enable Mobile-8 to achieve the corporate and marketing communication objectives.
PT Mobile-8 TelecomYouth Segment and VAS
Jul. 2007 - Aug. 2008Responsible to increase the usage % of Value Added services in Mobile 8 by executing several activity that mainly focus within the youth target market.
PT. Eatertainment International Tbk.Marketing Public Relations
Apr. 2006 - Apr. 2007Prepare or edit PT Eatertainment International Tbk. publications for internal and external consumer Establish and maintain cooperative relationships with representatives of community, consumer, employee, and public interest groups. Plan and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of PT Eatt's accomplishments and agenda.
Intch is a Professional Networking App for the Future of WorkSee more people like Ricky on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
748996 people
17
Key Account Executive @ SCI Group Inc
28
Creative Director @ SBD Ltd
15
Customer Success Specialist
125478 people
22
CEO & Founder @ Russell D & Associates
28
senior Clients Partner @ Httpool by Aleph
20
CEO & Founder @ inspirasindo