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Work Background
BrandEXPPrioritising Motherhood | Founder & Director
Jun. 2025With my child just over a year old, I made the intentional decision to step back from the demands of full-time corporate life to be more present during this meaningful chapter of early motherhood. While my primary focus is on family, I continue to consult selectively through BrandEXP, supporting organisations in branding, employer brand, and strategic marketing.
GICVice President, Global Employer Brand Lead
Oct. 2021 - May. 2025Singapore
J.P. MorganVice President, APAC Employer Brand
Mar. 2016 - Oct. 2021Singapore
Standard Chartered BankSenior Manager, ITO Brand Engagement
Dec. 2015 - Mar. 2016Singapore
Standard Chartered BankSenior Manager, Global Internal Brand Engagement
Jun. 2015 - Nov. 2015Singapore, Singapore
MaximumAccount Director
Jun. 2013 - Jun. 2015Hong Kong/Shanghai
Kymechow Communications LimitedAccount Director
Nov. 2012 - May. 2013Hong Kong
WORK Group plcAccount Manager
Nov. 2008 - Oct. 2012Hong Kong
TPA GlobalGlobal Marketing Manager
May. 2007 - Sep. 2008Shanghai, China
BatesAccount Executive
Oct. 2006 - Apr. 2007Singapore, Singapore
Eight PartnershipAccount Executive
Oct. 2005 - Sep. 2006Hong Kong SAR
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