Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
PinkstonSocial Media Manager
Jul. 2025United States, MiamiDriving brand growth through strategic content, visual storytelling, and community engagement. I lead end-to-end social media execution — from concept and design to analytics and optimization — for diverse clients across industries. Passionate about building bold, cohesive digital identities that connect and convert.
University of Central FloridaUX/UI Designer & Researcher
Nov. 2023 - May. 2024Florida, United StatesIn 6 months:
- fostered collaboration by working directly with other designers to create meaningful mobile applications and website designs on several notable projects from start to finish (research, design, test, implement).
- learned to address real-world challenges by identifying UX/UI issues via usability testing and proposed new design recommendations to fix those challenges.
- designed interactive prototypes and wireframes, understood the goals and needs of real users, learned to effectively site map and organize information according to information architecture principles, and tested products to ensure user needs were advocated for.
- designed and developed several notable projects including redesigning websites for Alaska Tax Division, Miami Animal Alliance, Royal Bowls and Smoothies, and designing from scratch two different D2C mobile applications centered around travel. - learned to use tools such as Figma, FigJam, GitHub, VS Code, Trello, and Google Slides and Sheets.
JUICEJunior Creative Analyst
Dec. 2022 - Apr. 2023Miami, Florida, United States- Brainstorming and ideating on new creative ideas for upcoming projects.
- Developing creative briefs, assets, and powerful copy (photos, videos, email, social and search designs) and working alongside designers to execute creative assignments. - Finding client-specific ad inspiration, comparable creatives, and visual references to support creative briefs. - Utilizing project management platforms such as ClickUp to carry out tasks. - Brainstorming with team members to bring elevated creativity and great ideas to every assignment.
- Reviewing client competitor creatives and helping develop new assets that will convert.
- Having a basic understanding of ad performance data.
- Assisting in other creative projects such as production planning and mood boards depending on client needs.
Atlanta Institute for Facial Aesthetic SurgerySocial Media Coordinator
Oct. 2021 - Apr. 2022Atlanta, Georgia, United States- Rebranded the existing digital footprint to create a cohesive and aesthetic social media feed.
- Developed the monthly content and social strategy.
- Executed the content creation strategy through graphic design, video, and photography skills.
- Engaged with followers via direct messages or feed posts to answer questions and book appointments.
- Created and promoted monthly events to increase revenue and engagement.
Balanced Aesthetics MedspaBrand Partnerships, Content Creation & Social Media Director
Oct. 2020Atlanta, Georgia, United States- Developed personal, manual CRM via Google Sheets to help keep track of relevant, local Atlanta companies that match the target market of Balanced Aesthetics, and to help stay organized on lead follow-up.
- Creating and executing strategies to connect Balanced Aesthetics with local businesses in the Atlanta area-- I.e. mutually beneficial brand partnerships, collaboration packages, community events, and/or referral programs-- and responsible for effective oversight of these projects.
- Connecting through face-to-face introductions, reaching out via social media platforms, or cold calling (if necessary).
- Establishing incentives to new and existing partners and their clientele, which corresponds to the goals of both parties.
- Scheduling meetings with new and existing partners. - Scheduling and co-hosting Sip 'n' Show events to allow partners to tour the facility and receive free or discounted services.
- Actively managing multiple partnership accounts including communication, event coordinating, or other client retention activities as it relates to the specific partnership.
- Providing ideas and support to both parties if needed.
- Establishing and maintaining effective relationships with businesses while serving as an advocate for Balanced Aesthetics.
- Successfully formed close-working partnerships with local businesses such as Row House, Raw Bronzing Studio, and Good Girl Co.
- Organizing events that generate $10,000+ in revenue.
MatchaSales Development Representative
May. 2019 - Apr. 2020Greater Atlanta Area- Helped small to medium e-commerce businesses to acquire more customers and scale growth through blog automation and email marketing.
- Responsible for marketing technology sales.
- Built personal relationships with small to medium e-commerce businesses.
- Cold calling (using a script).
- Prospecting through cold leads manually and via Airtable.
- Knowledge of software such as SalesForce and SalesLoft.
The Misfit CreativeFounder & Freelancer
Mar. 2019Miami, Florida, United States- The Misfit Creative is a freelance social media and digital marketing company that specializes in brand awareness, social media management, content creation, brand partnerships, and more. - Main industries include Plastic Surgery, Medspas, and Hospitality. However, I have worked with several other industries in the past such as Vet Clinics, Nightclubs, Beauty, and more.
- Negotiated several social media contracts for agencies and clients in the Atlanta and Miami area.
- Developing brand identity to create a strong digital presence for clients.
- Developing and executing social media strategies to grow pages such as giveaways/promotional posts, influencer marketing, event marketing, brand partnerships, community engagement, etc.
- Producing content via on-site photography and videography, or directing photoshoots when needed. - Creating compelling graphics that increase ROI and maintain brand identity. - Developing strategic content calendars and social media copy, and implementing them with scheduling software (familiar with most software).
- Tracking analytics and ROI of promotional endeavors and community engagement.
- Creating and executing brand partnership strategies for clients such as collaboration packages, events, referral programs, etc.
- Generated a 44% increase in followers and a 50% increase in post engagement for a client.
- Generated several viral videos on TikTok in two months for a client, along with a 20% increase in call-to-action (booking a consultation).
Intch is a Professional Networking App for the Future of WorkSee more people like Felicia on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1481005 people
16
Creative
19
Communications Professional, Digital Content Creator
19
Teacher @ CFISD
328900 people
16
Manager Solution Consulting @ Alkami Technology
15
Operations and project manager
16
Director, User Experience Design @ Cox Automotive Inc.