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Work Background
Sober Bar MéxicoCo-Founder
Oct. 2022 - Sep. 2024Mexico City, Mexico, El Paso, TexasSober Bar is the first trade company focused on the non-alcoholic and functional market in Mexico importing liquors, wine, beer, and RTDs into Mexico as well as distributing across the country.
ALBA design studioDireccion de Diseño
Mar. 2020Chihuahua, Chihuahua, MexicoALBA is a design studio that aims to help companies and organizations design better products, experiences and services through HCD methodologies and innovation.
CivicActionsUX content strategist
Sep. 2019 - Jan. 2020
YLabs - GlobalSenior Service Designer
Sep. 2018 - Mar. 2019Berkley, CAStrategic and service design for a youth-related project in Tanzania, Burkina Faso and Pakistan working to develop products and services aimed at reducing bias in the consultation process around contraception and family planning. I am responsible along with my team to develop strategies of research, prototyping, and deployment of products and services an all three countries with the aim to test the best solutions that can achieve the goals of bias reduction and increase in confidence in young girls while remaining cost-effective and scalable through the East and West African and South Asia regions. Skills used: rapid prototyping, design research, service design, user journeys, experience design, content development, branding strategy, key messaging, and strategic design.
Livework BrasilSenior Service Designer
Oct. 2017 - Dec. 2017Santiago Province, ChileAs a senior service designer, I collaborated with Livework in a project for one of their clients based in Santiago de Chile. The client, working in the airline industry in the region, engaged Livework to work on a human-centered design approach to find solutions to their customer's most pressing and painful experience, the flight delay. As consultants, we were responsible for taking a deep look inwards into the industry's practices and identify the most challenging moments that cause users pains in their travel experience, with this in mind, we worked on a journey to move users from a point of frustration to a point of satisfaction. Within a 3 month period, we worked in 3 countries, researching user experience, user's needs and pain points, understanding journeys, identifying touchpoints, and designing target experiences for the customer's satisfaction. We designed ideal products and services to engage customers in the process that would maintain their loyalty and desire for a future purchase. Skills used: design research, rapid prototyping, service design, user experience, customer journey mapping, service blueprints, brand strategy, key messaging, and design strategy.
Collab, design services for social impactLead researcher / Founder
Jan. 2014 - Feb. 2020Mexico CityI am the first point of contact with clients, I am responsible for identifying client's needs and walk them through a number of possible solutions. I work with clients as the lead researcher to understand their current status and where they need to go. Once the scope of project has been defined I will put together a team of professionals to work on the project. Areas of expertise: user experience design, innovation, design thinking, service design, branding, communications, marketing. Projects have included: research and design of an indoor-gym concept through the user-experience and service design methodologies, journey maps and user validation for a mobile real estate app. Branding, storytelling, impact reporting, and visual communication for several social enterprises and development organizations. Clients include: YLABS, LATAM Airlines, Victoria147, OAS Metrology, Enova Mexico, BeSchool by Bedu, Algo en Común A.C., Cama Fina, Brokers DF, Grupo MYT, infoDev, Inter-American Development Bank, Global Partnership for Education, and Pan American Health Organization, USAID.
Consulado General de Mexico en Nueva YorkPress Officer
Jan. 2011 - Jun. 2011Greater New York City Area-Assisted the General Consul in all official duties from interviews to press conferences and events. -Responsible for monitoring media on behalf of the Embassy and maintaining all incoming and outgoing communications with the media regarding issues involving Mexico. -Responsible for web and social media content, TV show scripts, written interviews, newsletters and weekly announcements. -Responsible for representing and/or documenting official events involving Mexico. -Reported directly to the General Consul and the acting Press Consul.
The World BankGraphic Design/Communications Consultant
May. 2010 - Jun. 2020Washington, DCGraphic and Web solutions for several regions at the World Bank headquarters office. Clients within the World Bank umbrella: Global Partnership for Education (www.globalpartnership.org) Latin America and Caribbean Region in their Knowledge and Learning (K&L), Maternal, Child & Reproductive Health and Human Resources departments. Development Impact Monitoring & Evaluations (DIME) (www.worldbank.org/dime) Africa Regional Communications Team InfoDev (www.infodev.org) - Responsible for creating marketing and communication campaigns - Editorial design - Visual communication - Digital and social media - Brand management - Corporate event branding
Porter NovelliCreative Intern
Mar. 2010 - May. 2010WashingtonAs part of my Graduate Certificate in Graphic and Web Design by Boston University I completed my internship at an international PR agency in their Washington DC office. - Under the supervision of the Art Director and the direction of the Creative Director I was responsible for putting together visual ideas to create campaigns and execute visual products. - I worked closely with the pre-press manager and the studio director to execute presentations, comps, and mock-ups for existing and potential clients. - Generated visual support for campaign and projects through image research.
Pan American Health OrganizationHuman Resources Assistant
Mar. 2009 - Dec. 2009Washington D.C. (Mar. Dec. 2009) - Assisted HR associates by maintaining database information about staff members. - Created a handbook of procedures and trained the HR focal points throughout the region (32 countries) on how to update and maintain their own databases and coordinate needs with Headquarters.
American Lung AssociationSpecial Events Intern
Feb. 2009 - Mar. 2009Project: Breathe DC Metro Walk 2009 www.breathedcmetrowalk.org • Responsible for the Hispanic community outreach in the Metro Area. • Data Base management (Data Track); answering web inquiries. • Help in the logistics for 2 main events (kick-off breakfast and walk), meetings, and conferences Team Leader for the Walk
Grupo 4SProject Coordinator
Feb. 2008 - Jan. 2009Chihuahua, MexicoJan. 2008 Jan. 2009) Project: Atlas Vivienda, Residenziale Toscana. House developer. www.atlasvivienda.com/ ?s=7&id=15 -Researched and developed a communication strategic plan with 3 main goals: create a brand, increase revenue, and improve customer service. Implement and follow up of the plan using Project Management. Increased the sales in 2%. -Art direction: Generated advertising concepts and translated ideas to the design team to create the advertising campaign. Supervised the production of print, web and outdoor materials -Public Relations: Communicated with media by pitching materials and answering inquiries. Designed and maintained stakeholders' reports updated. -Marketing and Communications: Created and implemented an internal communications plan to improve the relationship between sale persons and clients. Conducted market research and evaluation of competitors. Built 8 strategic partnerships and alliances. -Event planning: Organized events to increase awareness and introduce product to new markets.
Iconstar MexicoInternational Affaires
Aug. 2007 - Dec. 2007Project: Mexico’s Scouting Camp. www.quieroserprofesional.com -Organized a soccer recruitment camp to export/transfer national amateur and professional players to International and Mexican First Division Clubs. Recruited over 400 players and a total of 26 players were placed in both International and National 1st Division and College teams. -Developed and implemented the communications and marketing plan to reach players using the Project Management method. -Created the concept for the advertising campaign. Responsible for web content. -Public Relations: Dissemination of press releases, media relations, holding press conferences and interviews. -Event management: Took charge of the camp’s logistics, registration process, staff training, and scheduling.
Alina Alvarez Visual CommunicationsCreative Director
May. 2007 - Dec. 2013North AmericaCreative Director/ Principal --Services: Brand innovation, Business/product development, design thinking and human-centered design research, access to new markets, strategic communications, messaging, copy editing, storytelling, visual communications. -- Tools and deliverable products: marketing and communication strategy, social media strategy, branding, info-graphics, visual reporting, event planning, infographics, qualitative research reports.
FreelanceEvent Planner
Jan. 2005 - Dec. 2007FreelanceMultiple cities Mexico (Jan. 2005 Present) Expertise in Trade Shows, Conferences and Congresses, and Social events. -Develop concepts according to client's needs and budget; contract and supervise vendors; keep track of details; coordinate logistics and payments. -Supervise staff and activities before, during and after the event. -Trained staff (15-60) to achieve high-end customer service and logistical success. - Provide tourist guidance, translations or interpretation to speakers and lecturers by when needed.
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