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Work Background
Tread The BoardsFounder
Jun. 2025United KingdomAs Founder of Tread The Boards, I’ve built a UK-first platform uniting audiences, performers, and industry professionals around a shared passion for live performance. I designed the membership architecture (Audience, Performer, and Industry tracks with tiered benefits), developed a scalable community group structure (including genre, role, and general interest-based groups), and created a sponsorship model that enables show-specific commercial partnerships. Drawing on my background in marketing and community-led growth, I’ve led concept development, UX planning, and monetisation strategy — with a focus on turning engagement into sustainable revenue. From scratch nights to West End hits, the mission is clear: help the people who live for live performance find each other, get closer to the action, and get more out of the theatre world.
Niche Elite ExperiencesFounder
Jan. 2025United Kingdom, LondonLaunching Niche Elite Experiences, a premium private members club for senior professionals, with a cap of 1,000 members across 100 global cities.
• Developed the full membership model and pricing structure, including tiered access and equity-backed Founder Memberships.
• Created strategic marketing campaigns using personalised outreach and persuasion psychology to attract high-calibre members.
• Built the sponsorship offer and secured initial brand partnerships through pitch decks and targeted outreach.
• Designed and curated a hybrid programme of business and social events to drive real-world connection and member retention.
• Oversaw the development of the platform, branding, and investor materials.
• Launching Q1 2026
AI OptimiseFounder
Jul. 2024United KingdomAs founder of AI Optimise, I help businesses unlock the full power of automation and AI — reducing human workload, cutting unnecessary costs, and building scalable systems for growth.
Key Focus Areas:
Sell More: I design AI-assisted sales workflows that increase conversion rates, automate CRM updates, and shorten the sales cycle.
Save More: I eliminate inefficiencies across operations, finance, and service by building tailored automation that reduces manual input and overhead.
Create Better: I integrate human creativity with AI tools to deliver campaigns, content, and comms strategies that actually perform — not just look good.
What makes us different? We don’t sell tools — we deliver outcomes. Clients don’t need to hire in-house expertise or invest in bloated software stacks. We act as their external Chief Automation Officer, building and maintaining systems that pay for themselves within months.
Echo BrrierMarketing Consultant
Sep. 2023United Kingdom, Bury St EdmundsSimilar in role role to in house marketing director implementing ABM programmes, content creation, paid ad campaigns and automating the marketing, content creation and sales processes for the American side of the business.
Mallorca Sailing AcademyMarketing Consultant
Sep. 2023Spain, PalmaMarketing consultant including paid ads, content creation, strategy.
NEESHFounder
Jan. 2013 - Jul. 2017United Arab Emirates, DubaiNeesh was a pioneering digital marketing agency based in Dubai, operating from 2013 to 2017. During its tenure, Neesh played a pivotal role in shaping the early content and inbound marketing landscape in the Middle East. As one of the region’s first HubSpot Value Added Resellers (VARs), Neesh helped establish inbound marketing best practices and guided clients through the transition from traditional to digital-first strategies.
The agency quickly gained a reputation for high-impact campaigns and measurable results, delivering sophisticated content strategies, lead nurturing workflows, and marketing automation for both regional and international brands.
Beyond inbound, Neesh also managed large-scale paid advertising campaigns, driving growth and visibility for high-profile clients such as Daily Mail Group, Gulf Sotheby’s International Realty, and The Chedi Hotels Group. Its work spanned platforms including Google Ads, Facebook, and programmatic media, often blending performance marketing with brand storytelling.
With a sharp strategic focus and a commitment to results, Neesh helped set the bar for modern marketing in the Gulf, earning a reputation as one of the most forward-thinking agencies of its time.
Neesh was a pioneering digital marketing agency based in Dubai, operating from 2013 to 2017. During its tenure, Neesh played a pivotal role in shaping the early content and inbound marketing landscape in the Middle East. As one of the region’s first HubSpot Value Added Resellers (VARs), Neesh helped establish inbound marketing best practices and guided clients through the transition from traditional to digital-first strategies. The agency quickly gained a reputation for high-impact campaigns and measurable results, delivering sophisticated content strategies, lead nurturing workflows, and marketing automation for both regional and international brands. Beyond inbound, Neesh also managed large-scale paid advertising campaigns, driving growth and visibility for high-profile clients such as Daily Mail Group, Gulf Sotheby’s International Realty, and The Chedi Hotels Group. Its work spanned platforms including Google Ads, Facebook, and programmatic media, often blending performance marketing with brand storytelling. With a sharp strategic focus and a commitment to results, Neesh helped set the bar for modern marketing in the Gulf, earning a reputation as one of the most forward-thinking agencies of its time.
Yes ChefFounder
Jul. 2012 - Jul. 2017United Arab Emirates, DubaiCatering company providing high end event catering including for on board superyacht events at Abu Dhabi Grand Prix and fine dining across the UAE. We also provided catering for training for large blud chip companies such as PWC and Ince and Co and DIFC. Before selling my stake in the business we also successfully started supplying school catering across Dubai.
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