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Work Background
DI Public RelationsHead of Influencer Marketing
Oct. 2022Udaipur, Rajasthan, IndiaI lead influencer marketing, strategic collaborations across a portfolio of fashion, and lifestyle brands at DI Public Relations. Key Responsibilities & Achievements: Spearhead end-to-end influencer strategy—from identifying relevant creators to seeding, campaign planning, and performance analysis. Built long-term creator relationships across India and Southeast Asia, resulting in consistent earned media coverage and organic brand engagement. Managed creator outreach and barter + paid campaigns for fashion weeks, launches, and brand moments. Work closely with internal and client-side teams on campaign messaging, timelines, and goals—ensuring high-quality execution even across remote teams.
Madhusudan Marble Pvt LtdMarketing Manager
May. 2021Udaipur, Rajasthan, IndiaI lead the brand transformation of Madhusudan Marble, a heritage marble business, into a modern design and lifestyle brand through storytelling, design thinking, and digital strategy. Key Responsibilities & Achievements: Reimagined brand positioning to resonate with interior designers, architects, and luxury homeowners. Developed and implemented content and visual strategy across digital platforms (Instagram, website, brochures, hoardings). Led ideation for experiential campaigns (e.g., showroom visuals, storytelling series, design-led collaborations). Strengthened brand voice and identity to create cohesion across traditional and digital touchpoints. Drove consistency in communication across two group brands: Madhusudan Marble. and MQ Surfaces,
Maati by Neha KabraFounder
Dec. 2017 - Jan. 2025I founded Maati, a slow fashion label rooted in sustainability, community, and conscious living. While the brand is now closed, it was my entrepreneurial training ground and creative laboratory for over 5 years. Key Highlights: Designed and developed ethical collections, collaborating with artisans and production units in Rajasthan. Built a 10K+ organic Instagram community through value-driven content, storytelling, and influencer partnerships. Hosted over 20 successful offline pop-ups, collaborations, and exhibitions across India. Developed influencer seeding and gifting programs that led to consistent creator coverage and organic buzz. Drove brand growth via digital marketing, community storytelling, and customer relationship strategies.
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