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Work Background
AvonSales Experience & Transformation Lead
Nov. 2022 - Jan. 2025İstanbul, Türkiye• Responsible for Avon digital tools, collaborated with cross-functional teams including sales, after-sales, activation, IT, UAT, product, and project leads to enhance the full representative journey. • Focused on improving representative experience and satisfaction while increasing digital tool penetration. • Monitored data quality, tool adoption rates, and user metrics; established and tracked key performance indicators (KPIs). • Ensured regular training content was created and distributed across all sales teams to improve user experience. • Conducted regular field visits and surveys to assess field team needs and gather feedback; implemented communication strategies for continuous feedback on tool functionality and usability.
LeasePlanBusiness Consultant
May. 2017 - Jul. 2019İstanbul, Türkiye• Reported to the Director of International Consultancy Services in the Netherlands, delivering custom solutions and tools to enhance client value. • Collaborated with global consultancy teams and local sales to design bespoke projects focusing on cost efficiency, policy optimization, and sustainability. • Contributed to thought leadership through the publication of white papers and the development of country-specific benchmarking materials.
LeasePlan TürkiyeInternational Clients Sales Assistant Manager
Sep. 2016 - Jul. 2019İstanbul, Türkiye• Supervised a team of account managers and support staff, reporting directly to the Key Accounts Sales Manager. • Led client acquisition and growth initiatives, contributing to significant increases in revenue and service penetration. • Coordinated with operational, legal, and finance departments to resolve escalations and enhance service quality for global clients. • Focused on churn indicator analysis, retention strategies, and increasing market share through proactive relationship management. • Led strategic account planning initiatives and fostered long-term client partnerships by identifying and executing savings opportunities. • Monitored team KPIs including client meeting frequency, Salesforce integration, sales volume, reduction of operational losses, achievement of Net Promoter Score (NPS) goals, and identification of upselling and cross-selling opportunities.
LeasePlan TürkiyeKey Account Manager
Mar. 2015 - Sep. 2016İstanbul, Türkiye• Managed a portfolio of 120+ international and local corporate clients, supporting end-to-end sales and account handovers. • Handled renewals, tender management, quoting, and contract implementation for international agreements. • Maintained proactive communication with internal stakeholders and clients to ensure high service level agreements (SLAs), bonus scheme accuracy, and pricing alignment.
LeasePlanAssistant Sales Support Specialist
Jul. 2013 - May. 2015İstanbul, Türkiye• Provided support for large-scale tenders and tailored reporting for key accounts. • Maintained internal CRM and operational databases to support business continuity. • Acted as liaison between international account managers and operational teams for seamless execution of client demands.
Show TVCorporate Communications Intern
Feb. 2011 - Aug. 2011İstanbul, Türkiye• Coordinated with print and visual media for program communication and PR activities. • Drafted and uploaded broadcast schedules and channel content for the official website. • Participated in event planning, audience interaction, and content classification to support media operations.
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