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Chief Builder & Owner
Brand Builder PromotionsChief Builder & Owner
Aug. 2023Atlanta, Georgia, United StatesMission Statement: "Partnering with mid-cap businesses to drive predictable revenue growth through strategic marketing, branding, and sales optimization." Key Responsibilities: -Lead strategic growth initiatives for mid-cap businesses ($2M-$50M revenue) across various industries. -Develop and execute customized revenue generation systems tailored to each client’s unique goals. -Drive measurable business outcomes through: -Comprehensive branding solutions -Retainer-based marketing partnerships -Digital and physical promotional strategies -Scalable eCommerce and company store development Results & Achievements: -Launched a retainer-based model designed to replace the need for an in-house marketing team, saving clients 30%+ in overhead costs while increasing brand consistency. -Managed 1.3 million+ product and service options, delivering efficient branding solutions and enhancing customer engagement for partner businesses. -Helped clients streamline operations through company stores, resulting in reduced procurement times and simplified branding workflows. -Built a team of creative and marketing professionals, enabling seamless execution of high-impact campaigns that have driven double-digit growth for select clients. -Leveraging over 15 years of experience in sales, branding, and operational optimization to help businesses achieve: -Sustainable revenue growth -Consistent brand visibility -Scalable marketing systems
Managing Director of eCommerce
Demis Products, Inc.Managing Director of eCommerce
Dec. 2022 - Oct. 2023Atlanta, Georgia, United States- Managed $2,000,000 of revenue and P&L responsibility for the newly formed eCommerce business vertical. - Lead the development and execution of the strategic plan to achieve $10,000,000 in revenue by 2026. - Implemented advanced analytics, AI, and SEO to enhance online presence. - Modernized the business model to accept increase in DSV and B2C traffic. - Identified and established emerging sales channels for our growing Import business.
Director of Information Systems & Business Support
Demis Products, Inc.Director of Information Systems & Business Support
Jan. 2022 - Oct. 2023Atlanta, Georgia, United States- Developed strategies to increase efficiency of manufacturing and inventory management across global channels and 150,000sqft of domestic production. - Implemented a three-phase project to migrate the operation from antiquated technology to a fully cloud-based organization. - Designed a purpose-built inventory management system as proof of concept for further investment. - Codified factory operations to allow for analytical visibility and tracking throughout the entire lifecycle of our products and services.
Director of Sales
Demis Products, Inc.Director of Sales
Jul. 2016 - Feb. 2022Atlanta, Georgia- Sourced and fostered new customer relationships to comprise 40% of annual sales. - Expanded sales base from 15 core customers to over 200 with a value of $3,500,000/year in 3 years. - Guided various products through concept, design, build, test, and sales phases. - Placed new product lines in Lowe’s, AC Moore, Cracker Barrel, and Ace Hardware. - Navigated global logistics and sourcing to bring the most efficient and cost-effective product to market. - Incorporated innovation in technology such as flatbed printing, and computer numerical controlled (CNC) machining to add perceived value to our customers. - Opened new sales verticals in previously untapped gift and franchise industries.
Regional Sales Manager
Rush Enterprises, IncRegional Sales Manager
Sep. 2012 - Jun. 2016atlanta, georgia- Consecutively sold over $50,000,000 annually. - Consistently sold deals over $1,000,000 to C-Suite level employees. - Developed sales strategies for International, Isuzu, and Hino product lines. - Collaborated with OEM design groups and body manufacturers to build more efficient vehicles that solved customer problems. - Directed a sales team of 20 sales representatives and support staff. - Managed over $10,000,000 in rolling stock inventory.
Sales Representative
Rush Enterprises, IncSales Representative
Nov. 2007 - Sep. 2012Greater Atlanta Area- Pursued new accounts through cold calling and industry mapping - Collaborated with customers define the source of their problems in order to effectively fix them. - Advanced and promoted industry specific designs and specs to give Rush the competitive advantage. - Practiced "Service after the Sale" selling ensuring the customer continued to view us as the industry expert, which led to additional sales opportunities. - Developed lasting relationships over 18-month average sales cycles.
Freelance Multiplatform Producer
Nickelodeon NetworksFreelance Multiplatform Producer
May. 2006 - Nov. 2007Produced over 250 pieces including various EPK, DVD extras, and online content. o Implemented a structured Multiplatform format for live action shows including: iCarly, Unfabulous, Zoey 101, Just Jordan, and Drake and Josh. o Managed strike crews of 3-10 staff members producing various projects. o Ensured project completion by utilizing shooting, editing, compositing and formatting skills as needed.
Executive In Charge Of Production
Passing Lane ProductionsExecutive In Charge Of Production
Mar. 2006 - Jul. 2007o Hired as the Executive Director Of Production to oversee the company's current projects. o Directed and produced a television series based on the Lingerie Bowl. o Developed budgets, researched projects, created project business plans for financiers.
Producer
Breakthrough PicturesProducer
Nov. 2005 - Jul. 2006Oversaw the Pre-production, Production, and Post Production of various projects. Brought people together in order to create the most effective team possible.
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