Helen Penland Writing ServicesFreelance Proofreader
Jan. 2013Vero Beach, Florida, United StatesQuality Management for Print & Web Writer, Proofreader, & Copy Editor Goal: Produce high quality copy for print or web projects. Review copy and content for various types of media projects at all levels • Express Proofreading, Basic Proofreading, Extended Proofreading, Editing / Rewriting • Bristol-Myers Squibb, Pharmacology: Review inserts, packaging, labels, and other pharmaceutical-specific documents for accuracy and consistency, following company guidelines. • Proof, write, and edit Alternative Text for Lumina Datamatics, digital publisher for McMillan Learning. Includes multiple disciplines for varying levels of digital textbooks. • Managing Editor/Writer for Our City Media community magazine: Researched, developed Q&As, conducted interviews, and wrote monthly articles for Community and School News. Created monthly Calendar and other community-event pages. Achieved highest number of online visits of all magazines produced by publisher. • Contributing Writer Our City Media: Researched and wrote monthly articles as contributing writer for three additional community magazines. • SEO Copy Editor Sun Digital Media: Assisted several companies achieve #1 ranking on Google search engine and others. Using Yoast guidelines, proofread and edit copy for organic search engine optimization for two SEO companies and small/medium businesses. • Utilize keyword analysis, particularly focus keyword, for copy editing/writing • Add images and Alt text as needed • Insert internal and external links • Improve readability • Write/edit meta descriptions • Add/edit subheadings as appropriate for optimization • Combine similar blogs to meet updated SEO standards • Contract writer, editor for business websites, publications, press releases, profiles and other related materials.