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Work Background
Fabrick LLC DBA Keepsake QuiltingVice President of Merchandising
May. 2018 - Nov. 2024• Led full merchandising and sourcing strategy across 7,000+ SKUs in textiles, gifts and crafts • Directed vendor negotiations, promotional planning, and ERP-based product kitting • Delivered margin improvements through assortment and inventory optimization • Collaborated cross-functionally with Marketing and Operations teams to develop and maintain a strategic 12-month marketing calendar aligned with business goals and product availability.
F+W Media, Inc.Vice President of Merchandising
Jun. 2010 - May. 2018Center Harbor, New Hampshire, United StatesLed a team of 12 across three brands, Keepsake Quilting, Keepsake Needlearts and Patternworks. Managed selection, production and delivery of thousands of SKU's between three fulfillment centers in CA, NC and NH.
New Track MediaBuyer
Jun. 2000 - Jun. 2010Center Harbor, New Hampshire, United StatesNegotiated vendor pricing contracts, establishing a best-in-industry discount structure, leading to an additional 10% increase in product margins. Drove 55% growth in the fabric kits category, leading development efforts that significantly contributed to overall business expansion.
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