Nathaniel Kennedy - VP eCommerce and Customer Experience,

VP eCommerce and Customer Experience

Sport FanStartup FounderMarketingC-level ExecutiveSales & BizDev🏐 SportsBusiness OwnerCOOAffiliate MarketingBrand Marketing ManagerMarketing Analytics ManagerSales ManagerPartnerships ManagerCustomer ServiceCustomer Success ManagerChief Customer Officer (CCO)Marketing DirectorCMOFounderCoach

With over 2 decades of experience in eCommerce, digital strategy, and brand growth, I have built a career in scaling businesses, optimizing customer experiences, and driving multi-million-dollar revenue expansion. With my expertise in leading large-scale teams, implementing innovative technology solutions, global marketplaces, direct-to-consumer (D2C) strategies, and digital transformation, I thrive at the intersection of technology, customer engagement, and profitability. I drive initiatives that improve customer experiences, streamline workflows, and enhance operational performance. Throughout my career, I honed a deep expertise in P&L management, third-party partnerships, and operational optimization. I have a proven track record of launching and expanding profitable new product lines. I was pivotal in leading customer-centric innovations that elevated NPS by 60%, fostering brand loyalty and satisfaction. My expertise in strategic partnerships facilitated the collaboration between NASCAR and Horizon Hobby, expanding market reach. Additionally, I have optimized royalty negotiations and increased D2C marketing ROAS by 25%, ensuring sustainable profitability. In my roles, I successfully scaled owned eCommerce properties, expanded marketplace presence, and implemented cutting-edge customer loyalty initiatives. My ability to steer technology-driven transformations, including migrating core platforms, has been instrumental in achieving double digit annual revenue growth at Selectblinds.com I also spearheaded initiatives that delivered revenue growth on owned eCommerce properties and oversaw substantial annual growth in Amazon 1P sales. My leadership in loyalty program development resulted in a 500% increase in membership, strengthening customer retention and lifetime value. Additionally, at Horizon Hobby I played a key role in seamlessly migrating sales, eCommerce, marketing, and service platforms to Salesforce, enhancing operational efficiency and scalability.

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