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Work Background
Neighbourhood HoldingsMarketing Manager
Mar. 2024Vancouver, British Columbia, Canada
Neighbourhood HoldingsMarketing Coordinator
Feb. 2022 - Mar. 2024Vancouver, British Columbia, Canada- Conducting research to analyze market trends, customer behaviour, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data
- Supporting the Marketing Director in evaluating and establishing the marketing plan and strategy by assembling and analyzing sales forecasts, setting objectives, planning and organizing promotional presentations, and updating calendars
- Communicating campaign objectives, timelines, and deliverables to the sales team, and provide instructions for use or promotion
- Coordinating content email marketing campaigns, including copy, scheduling, testing, and database management
- Creating, proofreading, and editing copy for various marketing channels, ensuring a consistent voice
- Assisting with developing and managing content and social media marketing programs, including blogs and public relations efforts
- Evaluating and monitoring campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports
ELLE MagazineELLE Creative Intern
Jun. 2021 - Aug. 2021Shanghai, China- Assisted project managers in planning and executing creative advertising projects of ELLE and SuperELLE: theme and column planning, cover/video shooting, writing and editing for social media, etc
- Responsible for SuperELLE’s beauty media kit: La Prairie, Hermès, Loewe, Chanel, Guerlain, Revlon; ELLE’s showcases: FILA, CELINE, OneLeaf, Longines, Nexy.Co, ; Social Media Content for L'Oréal, Dior, Longines, Nexy.Co (the top-read post has over 92,000 views)
- Built up strong communication skills in coordinating PM team, creative art team and video team in the cover/video shooting for FILLMED, Panerai, Marina Rinaldi and Alexander McQueen (McQueen Graffiti global marketing campaign)
- Assisted the implementation of large scale activity: SuperELLE “The Nation of Youth” 2021
PepsiCoCulture and Engagement Intern
Jan. 2021 - Jun. 2021Shanghai, China- Responsible for creative project proposals and implementation of PepsiCo’s Cultural program; design newsletters to engage with internal colleagues; invited online influencers and entrepreneurs to give guest speaker lectures
- Promoted “The PepsiCo Way” culture; assist to manage and integrate PepsiCo’s cultural stories; assisted to design posts of PepsiCo’s WeChat public account
Chinese Radio Station Vancouver (CHMB)Social Media and Communication Coordinator
Mar. 2020 - Jun. 2021Vancouver, British Columbia, Canada- Posted 5 news articles per week on the company’s WeChat public account, the top-read post has over 10,000 views
- Analyzed and ranked the top 10 most-read news articles from other WeChat public accounts which based in British Columbia; posted the ranking everyday to engage with the audience and to bring brand awareness
- Dealt with internal and external communication, mostly with Chinese Students and Scholars Association based in Vancouver; which helped the company to establish networking with local organizations
LufthansaFinance AP Intern
May. 2019 - Aug. 2019Shanghai City, China- Led team’s efforts to process incoming invoices, vouchers, and staff-reimbursement by creating deadlines and sending reminder emails; resulted in increased work efficiency
- Supported on tax declaration, stamp duty, and fund transfer through banks to head office; carried out necessary recording and filling for future management
- Developed professional communication skills while dealing with internal and external communication; managed the applications and updates with telecom/mobile suppliers
China Everbright BankIntern at China Everbright Bank
Jul. 2016 - Aug. 2016Shanghai, ChinaHigh School Student Summer Internship
- Trained for diverse banking tasks including telemarketing, poster design, market analysis
- Rewarded "Outstanding Student" for excellent performance
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