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Work Background
KarmaKraft EventsFounder Partner
Jun. 2024Mumbai, India
Everstone GroupVP & Head - Marketing & Communications
Apr. 2022 - Sep. 2023Mumbai, Maharashtra, India
The Moody RhinoFounder & The Fractional CMO
Feb. 2020Mumbai, India
Piramal Capital & Housing FinanceGroup Head - Marketing & Corp Comm (Financial Services)
Jul. 2018 - Feb. 2020Mumbai Area, IndiaHeading marketing and communications in a start up environment with a strong brand backing is exciting. In this new journey, i will be leading the retail and wholesale financial business catering to home and housing requirements and fulfillment. A new HFC and financial services institution in the block - at Piramal Capital & Housing Finance, starting from building brand presence for the umbrella brand, to tactical offering related marketing of the respective group company, this is an exciting journey.
Fullerton India Credit Company Ltd.VP & Head - Marketing, Corp Comm & CSR
Apr. 2015 - Jun. 2018Mumbai, Maharashtra, IndiaMy responsibilities at FICC and Grihashakti (newly launched HFC and wholly owned subsidiary of FICC) is to take care of complete marketing, corporate communications and CSR. This includes marketing and PR strategy, brand management, digital marketing, events and activations, media planning and buying, market research from brand track and product launch, consumer insights and customer experience, employee engagement and internal communications. Alongside i also take care of Corporate Social Responsibility - planning, implementation and assessment.
DHFLBrand and Product Communication Head
Jun. 2013 - Dec. 2014mumbai area, indiaTo give you a brief background about me, my education was in the field of Advertising, Marketing and Communications, and Business Management with a total experience of about 13 years. Having had experience and international exposure in Market Research, Advertising, Events and Sales, I moved on to core brand and marketing, which has been my primary role for the past 7 years. At DHFL I head the brand and product communication team, where I manage brand, activations, product communication, research, events, ATL/BTL activities, media buying and planning, agency management and any other brand related group external activities.
Aegis LimitedHead - Marketing (BU)
Jan. 2010 - Jun. 2013Mumbai, IndiaWorked with Essar Group, in one of their business units, Aegis Global Academy (a start up), heading the marketing team for the same. My primary role involved: - brand development and management
- designing collaterals (including brochures, newsletters, pamphlets, stationery etc.)
- managing and developing the website along with a web development agency
- working closely with the advertising agency to produce collaterals and plan campaigns
- working closely with the digital media agency to build online presence, digital PR and marketing, run SEO and SEM campaigns
- editing content for editorials, PR campaigns, website, digital marketing and collaterals
- market research to understand competition and related activities, along with customer experience in the service sector research reports
- planning and executing budgets for the all the above annually Please check www.aegisglobalacademy.com, the website that I had built form scratch, it being a start up. Content was created through researching other institutions of MBA / PG education profile globally along with inputs from the academic team.
Aegis LimitedManager - Marketing Analytics & Special Projects
Aug. 2008 - Jan. 2010Working closely with Global CMO assisting him in various marketing projects, ATL and BTL activities
Aegis BPO Services Ltd.Manager - Business Development
Jun. 2007 - Aug. 2008Handling Business development initiatives for both domestic and international markets; maintaining and developing client relations; assisting in transition of new processes; reporting to the VP - Business Development.
CitiBankAssistant Sales Manager
Jan. 2006 - Dec. 2007Acquisition and wealth management
WebspidersSr BD Executive
Dec. 2005 - Jun. 2006Birmingham Area, United KingdomClient acquisition and servicing, market research, BTL activities
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