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Work Background
Publicis CoLabVP Group Strategy Director
May. 2024 - Jul. 2025United States, New YorkDrove integrated brand strategy for Pfizers F
flagship pneumococcal vaccine across HCP and DTC globally navigating competitive disruption and identifyinh whitespace for differentiation. Deliveref omnichanmel messaging frameworks and creative briefs that i formed creative across touchpoints, increasing patient engagement and provider recommendation rates. Led global brand architecture overhaul to align market positioning across priority geographies.
Self-employedSenior Level Brand and Communications Strategy Consultant
Jan. 2023New York, United StatesAssist with all types of brand planning asks from competitive analysis, to brand and product positioning, creative brief development, multicultural organizational structure, research and analysis, new business development and more. Healthcare and CPG clients. Clients have included Synapse, CultHealth, BBDO, Iris, the Hero Collective,
EGAMI GroupSVP Strategy
Jul. 2022 - Jun. 2023Based in NY; remote - working from New York (USA) and Tenerife (Canary Islands, Spain)Lead the strategy discipline for this award winning, purpose-driven integrated multicultural marketing and communications agency across all Clients and categories
closerlook (A Member of Fishawack Health)Group Strategy Director
Jul. 2021 - Jun. 2022New York City Metropolitan AreaOversee client accounts as senior level consultant; identify and craft solutions for business challenges; mentor and grow cross-competency team of client service professionals, strategists, and creatives, inspiring teams to deliver outstanding omnichannel client marketing solutions. Comments regarding performance from Ryan M. Chief Digital Officer of Fishawack Health: "Your energy and passion for finding a coherent strategic narrative is inspiring. As is your diligence in throwing yourself into research, especially research to find the core patient insights...."
TBWA\WORLDHEALTHSVP Group Planning Director
Feb. 2020 - Dec. 2020New York, United StatesOversee HCP US and global strategic planning for Lynparza oncology portfolio (AZ/Merck). Comments regarding performance from TBWA Chief Strategy Officer Paul F: "Ellen, I hope your ears are ringing. You are getting strong accolades from both your teammates and the client. Matt made it a point to share how much they appreciate your contributions to help drive the Brand Strategy Process. Thank you for your constant dedication and proactivity!!!" Comments from Wallye H. former Associate Managing Partner: “Just wanted to share how effective Ellen has been throughout the brand planning process for Lynparza. She’s really dove in and partnered across the team to deliver insightful and solid thinking. The team and the clients are very happy to have her
CultHealthSVP Director of Strategic Planning
Jul. 2017 - Jun. 2019New YorkLead the strategic planning discipline for this independent consumer and HCP healthcare advertising agency. Comments regarding my performance from Head of Accounts Michelle M. related to new business pitch: 'You have a unique quality of synthesizing tons of information and putting it into simple, understandable, emotionally driven concepts/statements that propel creative..." Comments regarding a Lexicon workshop I put together from a workshop participant B. Falkoff: 'I want to thank everyone for one of the most exciting, enlightening and creative workshops that it's ever been my privilege and pleasure to be invited to..."
Lopez Negrete CommunicationsRegional Planning Director (NY and Northeast Region)
Dec. 2014 - Jun. 2015Greater New York City AreaLead planning function in NY office for the largest, independently owned Hispanic agency in the US, based in Houston. Direct planning for Verizon Wireless Hispanic business.
Saatchi & SaatchiSr. VP Global Planning Director
Feb. 2013 - Dec. 2014New York, NYStrategic lead for Mead Johnson global infant formula business in North America, LATAM and Asia. Feedback from S. Bereti, VP Global Brand Equity & Innovation, Mead Johnson: "Since joining the team, Ellen has become very active and enages as the global strategic planner, particularly as it relates to key innovation projects. She is a very strong partner interpreting insights from qualitative work and crafting concepts. She has been extremely helpful in facilitating and brainstorming claims, as well as writing them. The innovation team provides very positive feedback on Ellen's responsiveness and the value she brings no only from her category knowledge but also her Spanish lanauge skills. Most recdently, her contribution to super premium communication was extremely useful in helping influence the direction of future creative work in Asia. Overll, her input to the communication work related to innovation is well appreciated and she is very much viewed as part of the team." From S&S SVP Global Account Director: "I wanted to quickly thank you for all the hard work and dedication that went into the global workshop session this week. These workshops are no easy task, and the client was thrilled. I especially want to thank you for maneuvering through the clear tension in the room today. You maintained your professionalism throughout and we came out on the other end with actionable results. As always, your expertise, drive, enthusiasm and leadership are integral to the success of these sessions. Thank you, thank you!." Feedback on mentoring/teaching skills from S&S Junior Planner: "Just wanted to say thank you for today - no one has ever sat me down as a junior planner and really "taught" me positioning statements with a formula and a real explanation. It's been mostly me going with my gut..."
Wing Latino GroupVice President, Group Account Director
Jan. 2000 - Jan. 2003
Freelance
Publicis Groupe
United States
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