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Work Background
AndelaCommunity Worker
Jun. 2022 - Nov. 2023PakistanAs a part-time Community worker at Andela, I helped build and nurture relationships between the organization and the community and fostered positive relationships through community engagement and collaboration.
DenoversProduct Designer
Mar. 2021 - Jan. 2025Karāchi, Sindh, Pakistan• Develop and offer end-to-end design solutions by utilizing a broad industry knowledge from initial concept development to final product specifications for exceptional user experience, performance improvement, and business expansion. • Produce easy-to-use mobile and web interfaces via adopting innovative methods and UI design principles for development teams to launch products successfully. • Spearheaded the designing process of numerous projects for emerging markets for the timely accomplishment of projects, including SaaS platforms, blockchain-based solutions, Fintech applications, and NFT marketplaces. • Create designs for cutting-edge technologies for facilitating global companies to expand, generate profit, and reach new target audiences.
Nexia TechUI UX Designer
Feb. 2020 - Mar. 2021Karāchi, Sindh, Pakistan• Rendered expertise in generating E-Learning platforms to support and enhance educational delivery and management. • Formulated user stories and use cases for various community engagement components containing a description of all the ways an end-user wants to “use” a system. • Created Personas that helped the designer to understand users' needs, experiences, behaviours, and goals. • Built a product that exceeded customer expectations by considering the user journey and ensuring the user seamless experience. • Generated designs for fulfilling user needs for the success of the E-learning platforms, including mobile and Web Design. • Acknowledged for offering a user interface/user experience design that provided an easy-to-use mobile app and website interface for the E-learning and academic business. • Delivered specified user experience design through walk-throughs, interactive prototypes, and wireframes to describe the documentation that a user experience designer/information architect produces as their key deliverable towards the end of a design phase.
UpworkUI Designer
Feb. 2019 - Feb. 2024Karāchi, Sindh, Pakistan• Design minimalist websites to simplify interfaces by removing unnecessary elements or content that do not support user tasks. • Produce landing pages and mobile apps through specific resources for various businesses and organizations. • Receive recognition for providing innovative and meaningful digital products/services to support clients to achieve goals and succeed in their respective industries.
FiverrFreelance Graphic Designer
Aug. 2018 - Sep. 2020Karāchi, Sindh, Pakistan• As a Freelancer on Fiverr, I played a key role in the development of digital media content for a variety of clients. My responsibilities included leading the design of social media posts, banners, covers, and other promotional materials. I also contributed to the development of 2D animations in Lottie file animation, web UI, Mobile UI, Landing page, Promotion banners, and UX research. • Throughout my freelance career, I have been able to work with clients from various industries and backgrounds. I am proud to have contributed to the success of several brands and businesses by providing them with quality digital media content that resonates with their target audience. My ability to understand client needs and develop innovative designs has been critical in the success of the projects I have worked on. • My passion for designing visually appealing and engaging digital experiences has helped me to establish myself as a reliable and skilled freelance designer. I am constantly seeking new opportunities to challenge myself and explore new technologies, design trends, and user experience research methodologies.
Berg Media GroupUI/UX Designer
Aug. 2017 - Nov. 2019Karāchi, Sindh, Pakistan• As a UI/UX Designer developed products with a focus on usability and user experience. • Created user stories, personas, and use cases for community engagement components, resulting in a better understanding of user needs and expectations. • Conducted extensive research and utilized walk-throughs, interactive prototyping, and wireframing to specify user experience design and exceed client expectations. • Led the design of multiple projects across emerging markets, including Real Estate, e-Commerce, Blockchain, Fintech, NFT Marketplace, web3, Car Rental Service, and Food businesses. • Delivered designs that positively impacted the user journey and provided engaging digital experiences for users. • Stayed up-to-date with the latest design trends and technologies, and continuously expanded my skill set.
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