Architectural DigestAssociate Director, AD PRO
May. 2024 - Mar. 2025- Ideated, planned, and executed a data-driven strategy to develop all editorial coverage, including big-idea tentpoles and events for AD PRO and the AD PRO Directory, as well as trend report and seasonal fair coverage. - Oversaw AD PRO editors, freelancers, and other contributors to conceive, assign, edit, and write day-to-day content to support KPIs on site, social, newsletter, video, and other platforms. - Partnered with consumer revenue teams to grow awareness and memberships, to hit corporate goals for both AD PRO and the AD PRO Directory through strategic editorial initiatives. - Worked with commercial revenue teams (events, sales, and brand marketing) to source and develop editorial programs for sponsorship. - Supported sold programs through activities like event hosting, producing, promoting, and talent and audience development and engagement. - Managed and developed relationships as a primary editorial liaison with industry associations, design centers, trade shows, education centers, and more for promotional and revenue potential. - Oversaw and provided ongoing designer outreach to build up content for AD’s designer-focused features including the AD PRO Directory, profile pages, job boards, events calendars, and other editorial needs. - Led other operational tasks as needed to drive AD PRO growth.