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Work Background
thestrategist &Board Member
Sep. 2019 - Jun. 2020
Axelrod IdeasFounder and CEO
Apr. 2018Gurugram, Haryana, IndiaTeam Building
Led and supervised a diverse team of 20+ creative professionals, including copywriters, designers, and digital marketers Social Media Management
Created and implemented content strategies, optimizing personal and organisational brand development and maximize online presence
Implemented brand strategy to increase Social followers from 20 to over 9000 in just 2 months
Developed detailed audience personas to gain deeper insights into the target audience to further fine tune content plan achieving 30% higher engagement in 3 months
Coordinated with content and copy writers to execute content plans and strategies to grow brand page from 0 to 10K in 6 months organically Brand Management
Co-ordinated with design team and content team to help build 7 brand identities
Helped in creating brand tone, personality and voice for long term strategic advantage
Planned and executed user experience for 5 brand including web and product experience
Aiding in content writing and press release for the website, blog, social media, and sales & marketing collateral Campaign & event management
Managing marketing graphics, collateral, business cards & images while ordering various materials for marketing
Created Product go to market strategies for 5 brands
Coordinating with the brand team to develop new ideas for marketing and communication campaigns to build up brand engagement and increase user generated content by 200% in 7 months.
Managed search ad and display ad campaigns to generate leads and sales at low per click cost. Crisis management
Helped a national brand through crisis with rapid and active communication while creating influencer campaigns to reduce the blow back
Helped 7 national brand keep up the internal engagement with employees during covid
Freelance Marketing and Creative ServicesFreelance Marketing Coordinator
Apr. 2016 - Apr. 2018Delhi, Indore, Pune, JaipurBrand development
Helped build 25+ brands including strategic positioning, and brand design identities. Social Media Campaigns and management
Created plans and content for 15 brands and actively managed their online presence
Built Influencer relations for enhanced brand visibility among niche audiences
Managed Digital ad spend to increase visibility by 106% and sales by 30% Website Management
Developed Wordpress website and content for Banquet hall Aggregator
Created Blog content and backlinks to increase organic traffic by 45%
Managed search and display ads to achieve a 10x ROI
VariedstrokesRelationship Manager
Apr. 2015 - Dec. 2017IndiaDuring the 2nd year of College, I started building relationships with artists and potential buyers at Variedstrokes dealing in high-end Paintings & Sculptures.
Over the course of time, Variedstrokes generated revenue from exhibitions with Jaguar, ABIL, Harley Davidson & Mercedes.
It gave me an opportunity to learn & operate in various fields and enhanced my negotiation & persuasion skills & experience of how things work in real-life situations and how deadlines are to be met and work under pressure but within budget constraints.
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