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Work Background
Bellevue UniversityAssociate Professor, Marketing and MBA Director
Jul. 2025
Bellevue UniversityAssociate Professor, Graduate Marketing and MBA Director
Jul. 2023 - Jul. 2025
Bellevue UniversityAssistant Professor, Graduate Marketing Program Director
Sep. 2021 - Jul. 2023Bellevue, Nebraska, United States
Bellevue UniversityOmega Nu Lambda Advisor
Dec. 2020Bellevue, Nebraska, United States
Bellevue UniversityAssistant Professor
Mar. 2019 - Aug. 2021Bellevue, Nebraska
Canary & CoalPresident & CEO
Jul. 2016 - Feb. 2019Greater Omaha AreaLaunched and lead a profitable consulting firm that represents midsize and larger organizations in fields of public relations, digital media, social community management and marketing strategy. Responsible for marketing and media services, audience engagement, strategic planning and operational development projects.
RedstoneChief Strategy Officer, Partner
Jan. 2014 - Jun. 2016Greater Omaha AreaProvided strategic insight to clients of full-service advertising agency. Set strategic goals, made recommendations and implemented tactics based on current trends and future expectations for both the agency and its clients. Actively contributed to organizational success as part of the agency management team. Ensured action and resource requirements were properly aligned with goals. Identified and implemented a variety of process improvements. Provided operational support as needed including managing multiple accounts, handling public and media relations needs, new business outreach and institution and guidance of dedicated digital team.
Bellevue UniversityAdjunct Professor, Curriculum Developer
Nov. 2013 - Feb. 2019Bellevue, NebraskaTaught MBA, strategic marketing, new media and other marketing-associated undergraduate and graduate programs for the College of Business. Developed course curriculum for both the Strategic MBA and the award-winning Master of Science in Marketing programs.
ExactTarget | Salesforce.comSenior Marketing Consultant
Sep. 2013 - Dec. 2013Indianapolis, Indiana AreaProvided national and global brands with expert analysis, quarterly market reviews and industry best practices to help define and/or improve marketing strategies in relation to ExactTarget product lines of email, social, mobile and web interfaces. Developed multi-channel consumer contact strategies tailored to individual customer segments enhancing market performance.
Insurance Marketing InstitutePresident & CEO
Mar. 2013 - Oct. 2022Greater Omaha AreaCreated peer-led organization to offer education and recognition programs for insurance social media, creative and compliance professionals. Consult with internal teams and provide turn-key services including social media platform management, digital media strategy, advisory services and training programs.
RedstoneeMarketing Director, Senior Account Supervisor
Mar. 2012 - Sep. 2013Greater Omaha AreaProvided overall direction for and analysis of online and digital efforts including social media, search engine optimization, mobile and online advertising paid placement. Created and implemented tactics to drive business profitability through increasing visitors, improving conversion rates, capturing larger average order sizes and managing margin performance. Assisted with cross-functional teams to develop and deploy programs to coordinate brand goals, retailer objectives and consumer needs.
RedstoneOnline Strategist, Senior Account Supervisor
Sep. 2010 - Mar. 2012Omaha, NEResponsible for developing solutions to meet brand objectives based on consumer insight and data. Responsibilities included spotting trends and technologies that play roles in consumers’ lives, as well as maintaining expertise in SEM/SEO strategies and how they relate back to measurable goals and objectives.
RedstoneSenior Account Supervisor
Mar. 2009 - Sep. 2010Omaha, NEManaged multiple client marketing projects across a variety of channels. Provided direction on a day-to-day basis, ensuring all work met deadlines, budgets and objectives. Proactively recommended strategies and tactics to build both client relationships and results.
Bellevue UniversityAdjunct Professor
Oct. 2007 - Mar. 2009Bellevue, Nebraska, United StatesTaught online, undergraduate marketing and advertising programs for the College of Business.
WoodmenLifeNational Advertising Manager
Oct. 2005 - Feb. 2009Greater Omaha AreaOversaw creation and implementation of internal and external national advertising campaigns for WoodmenLife parent company, two subsidiaries and foundation. Successfully implemented a re-branding strategy that shifted popular perception of the organization from a fraternal benefit society to a trusted financial solutions provider. Developed traditional and interactive advertising vehicles and education for a field force of 1,400 agents that increased subscription, sales, revenue and membership.
BozellAccount Executive
Aug. 2004 - Sep. 2005Greater Omaha Area
BozellAccount Coordinator
Apr. 2004 - Aug. 2004Greater Omaha Area
BozellProject Manager
Jan. 2004 - Mar. 2004Greater Omaha Area
Girls and Boys TownPublic Relations Associate
May. 2003 - Dec. 2003Greater Omaha Area
BozellAssociate Editor, Public Relations
Sep. 2001 - May. 2003Greater Omaha Area
BozellPublic Relations Intern
May. 2001 - Aug. 2001Greater Omaha Area
Swanson RussellPublic Relations Intern / Media Tracking Specialist
Feb. 1999 - May. 2001Lincoln, Nebraska Area
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