Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Manager Creative & Design
Beaconhouse GroupManager Creative & Design
Sep. 2019Lahore, Punjab, PakistanManaging the strategy, planning, and end-to-end execution for all group-level corporate campaigns; including vendor shortlisting, productions, and execution. Focal person for all 3P agency/vendors onboarding & management. Leading the in-house ‘mini agency’ setup comprising creative and design resources, servicing the group brand portfolio. Achievements: * Initiated and led the in-house Creative & Design team's capacity building which resulted in more efficient resource processes and procedures; delivering best-in-class communication. * Led the end-to-end planning and execution of 4 digital campaigns for Beaconhouse's signature non-profit event series, SCHOOL OF TOMORROW CONFERENCES, amidst peak COVID times (2019-21); featuring DG WHO Tedros Adhanom, Former PM Malaysia Tun Dr Mahathir Mohamad, and former Foreign Minister Hina Rabbani Khar to name a few. * Developed and executed the on-ground, creative, and digital launch strategy for Beaconhouse Group's maiden hospitality project, Ambiance Hotels & Resorts - Pakistan's 1st chain of Boutique Art Hotels & Resorts comprising 4 fully operational properties in KHI, LHR, Hunza & Murree. Islamabad property opening soon. * Developed the digital and creative launch strategy for Pakistan's first microschool - Leo's Workshop.
Associate Creative Director
RED Communication ArtsAssociate Creative Director
Apr. 2018 - Oct. 2019LahoreCreative & Design Lead on: - United Industries Ltd. (Kashmir Cooking Oil & Banaspati, UIL Corporate) - United Snacks Ltd. (OyeHoye, Uff! Potato Sticks (NPC category) - CORTEVA Agriscience Key Projects/Campaigns: - Kashmir Cooking Oil & Banaspati RELAUNCH 2019 (Packaging + Thematic) - OyeHoye DVCs 2019 - CORTEVA Agriscience PITCH campaign 2019 (won the account) - NESTLE PURE LIFE Global Relaunch Pitch
Creative Group Head
J. Walter Thompson WorldwideCreative Group Head
May. 2017 - Apr. 2018LahoreCreative/Strategy lead for 360 communications. Accounts managed include: HONDA Pakistan, SHAKARGANJ FOODS, ORIENT ELECTRONICS, BRIGHTO PAINTS, UNILEVER (LUX) and HBL. Key Projects/Productions: - ORIENT ELECTRONICS – LED TV campaign, 2017 - BRIGHTO PAINTS – PSL DIGITAL, 2017 - SHAKARGANJ FOODS (ANYTIME JUICES) – NEW POSITIONING/PACKAGING LAUNCH
Creative Group Head
RED Communication ArtsCreative Group Head
Dec. 2015 - Feb. 2017LahoreManaged a team of Creative Managers, Art Directors, Visualizers for: NESCAFÉ, NESTLÉ PURE LIFE AND SERVIS SHOES. Key Projects/Productions: - SERVIS – Summer Campaign, 2016 - SERVIS – Eid, 2016 - NESCAFE – Winter, 2015
Creative Manager
Walter Pakistan - A division of WPP Marketing Communications (Pvt.) Ltd.Creative Manager
Feb. 2015 - Dec. 2015LahoreLooked after one of Pakistan's biggest brand portfolios under the COLAs category - PEPSICo (including PEPSI Cola, Slice & Aquafina). Other prominent accounts included: Honda Atlas Pakistan, Shakarganj Foods, LINE Messenger, PakWheels, World Call and Royal Fans. Key Projects/Productions: • PEPSI Liter of Light, Ramazan Campaign • PEPSI Refreshment • PEPSI MEALS: Thematic campaign • LINE Messenger: Launch campaign for Pakistan • Pak Wheels: Thematic campaign Pitches Won: • LINE Messenger • Faysal Bank
Creative Manager
Synergy DentsuCreative Manager
Jan. 2014 - Feb. 2015LahoreKey Projects/Productions: • HAIER AC TVCs (2015) – “Paas ho agar tou koi nahin fikar!” • HUAWEI Y500 TVC – “The Smart Choice” • HAIER Glossy Shine Refrigerator Campaign (2015) • WARDA – Premium Silk Range Launch Campaign (“Impression Royale”) • JAMBINI – Winter Collection ’15 Campaign (“Sugar, Spice & Everything Nice”) • WARDA – Winter Collection ’15 Campaign (“Winter’s Grace”) • INSIGNIA – All Summer/Winter Print & OOH Campaigns • SEASONS GROUP – Rice Bran Oil Launch Campaign Pitches Won: • Huawei Mobile • Toyota Indus Motors • Summit Bank
Content/Creative Lead (Freelance)
Creative BugsContent/Creative Lead (Freelance)
Jan. 2013 - Apr. 2016LahoreCreative Bugs was an inquisitive bunch of young freelancers working together on the digital front. Areas worked on/for: - Web development - Digital content creation - Game development - Mobile development (Android/iOS) - Digital Media Buying/Planning
Creative Associate/Manager
BramerzCreative Associate/Manager
Dec. 2012 - Dec. 2013LahoreA thrilling YET challenging ride through a power packed portfolio! Proud to have been part of the team that brought PEPSI SMASH and Nescafe Basement to life, on the digital front! Key Projects: - PEPSI Smash Season I (Digital Launch Campaign) - Nescafe Basement (Season-I, Digital Launch Campaign) - PEPSI Pakistan Idol (Digital/BTL Launch Campaign) - Digital AOPs for: Nestle Pure Life, Nestle Maggi, Nescafe and Pepsi Cola. Pitches Won - PEPSI Cola (digital) - PEPSI Smash (digital)
Intern/Creative Executive
ORIENTm McCann EricksonIntern/Creative Executive
Jul. 2012 - Oct. 2012LahoreCreative concepts for TVCs, virtual advertisement, OOH and print advertisement, copywriting, product launch designing as well as market research. Brands worked for: Nestle EveryDay/EveryDay Lite, Nestle Professional, Rose Petal, Suzuki and Allied Bank Limited.
Intch is a Professional Networking App for the Future of Work
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
📝
Get Recommended to New Customers
👋
Connect with Like-Minded People
💸
Raise Capital
🚀
Find a side project
😎
Reach Top Niche Experts
⚡
Find Jobs on a Hidden Market
💼
Find a Perfect Co-Founder
🙌
Find a Trusted Mentor
🤝
Hire Top Global Professionals
See more people like Rubab on Intch
Marketing
1480213 people
26
Owner @ G sakhi Minerals Pakistan
15
Content and Copywriter @ AirCod Technologies
21
UX Designer & Researcher
MarketingContent Manager
334686 people
15
Content and Copywriter @ AirCod Technologies
21
UX Designer & Researcher
18
Virtual Assitant