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Work Background
Santa Cruz Seaside CompanyTalent Acquisition Manager
Oct. 2023Santa Cruz, California, United StatesThe Talent Acquisition Manager is responsible for sourcing, recruiting, and hiring talented and qualified candidates. This role oversees planning, developing, and implementing an effective Talent Acquisition strategy for Santa Cruz Seaside Company (“SCSC”). * Developed new systems and processes within the HRIS System (UKG Ready) * Oversaw, redesigned, and launched an updated Work and Travel program hosting over 200 international students * Developed new strategies for recruiting and hiring over 800 seasonal and full-time employees * Culture-building focus for my team and for the company * HR Generalist skills including verifying I9s, onboarding, general HR paperwork, explanation of benefits
7Roots CreativeCEO, Co-Founder
Mar. 2018 - Mar. 2023Santa Cruz, CaliforniaAs the CEO of 7Roots Creative, I am in charge of leading, teaching, and growing a team of experienced designers and videographers to make stories that are visually appealing. As part of my job, I have to be a creative leader in many different areas, such as design thinking, branding, creative, and art direction. I also establish and sustain relationships with clients, develop creative direction and strategy, and create a brand voice / writing style for clients with keen focus on achieving a shared vision. My key accomplishments include: • Developed and managed 30+ clients by showcasing exceptional client relationship management skills. • Delivered consultation on business development initiatives by collaborating with enterprise customers. • Increased organizational productivity and ensured on-time deliverables by implementing project management strategies. • Designed and developed client event for 16K+ people in its inaugural year. • Raised +$5M for non-profit organizations by creating and executing campaigns.
Mount Hermon Camp and Conference CenterDirector of Marketing
May. 2016 - Apr. 2018Felton, CAWhile serving as an Director of marketing, I developed high-talent design team by establishing processes and a business culture with the support of executive management. In this role, I was in charge of writing copy and telling stories to get a wide range of people interested and meet sales goals. I also administer facilitation across creative services, including designers, web designers, videographers, and the internal print shop. Furthermore, I trained and developed cross-functional teams to streamline organizational processes, as well as establish brand recognition to gain a competitive edge in the market. My key contribution includes; • Increased organizational revenue and customers engagement by developing and executing effective marketing strategy. • Increased 25% in donations totaling $3.5M by developing marketing strategies. • Engaged in writing multiple screenplay series for children's, youth, and family television shows. • Accomplished +$10 M in organizational revenue by creating and developed marketing campaigns. • Promoted and delivered video / material 50+ events annually. • Spearheaded a team of seven designers, video producers, print shop, and web designers by demonstrating outstanding leadership skills.
Mount Hermon Association, Inc.Marketing Team Manager
Feb. 2011 - Apr. 2016Project management, Marketing strategy, copywriting, creative services
Cheese LouiseCheese Mongrel
Jul. 2009 - Feb. 2011Cheese Louise is a local cheese shop specializing in imported and domestic artisan and farmstead cheeses. As a Cheese Mongrel (yes, that's correct - a Cheese Monger is a sacred title), I have focused on the development of the guest experience, social networking interactions, and marketing strategies.
Cr8iv ProductionsCreative Executive
Jan. 2009 - Nov. 2017My independent freelance company partnering with those who have big dreams and want to dream bigger. Areas of expertise include Event Design, Creation and Promotion, Social Marketing Strategies, and Video Production.
SpringHillNew Frontiers Summer Camp Director
Jan. 2005 - Aug. 2005* Designed the Camper Experience from beginning to end including Theme, Curriculum, Stage Events, and Closing Ceremonies * Led a Staff of 300 * Managed the Summer Budget * Worked in tandem with satellite location - SpringHill Camp, Seymour, IN
SpringHillSenior Programmer
Sep. 2004 - Oct. 2008Evart, Michigan, United States* Event Design, Creation and Production * Curriculum writer * Script Writer * Stage Design * Booked Bands and Speakers for SpringHill events * Emceed all major events * Social Networking Community Development - Video, Blogs, Polls, and Comments from Campers using MySpace, Facebook, YouTube, etc.
SpringHillProject Manager/Corporate Marketing Liaison
May. 2003 - Sep. 2003* Coordinated Timelines and Projects for all Marketing Printed Material * Designed and Produced Internal Pieces * Copy Writer
SpringHillDirector of Video Productions
May. 2001 - May. 2003* Created and Produced over 5,000 hours of video projects * Managed a Team of Creatives Ranging from 1 - 6 * Managed a $100,000 budget * Created and Developed Customer Service Response Systems * Engaged in Development of Freelance Projects on Behalf of SpringHill
SpringHillDirector of Information Technology
Sep. 2000 - May. 2001* Created and Maintained $75,000 budget * Web Master * Created Systems for Customer Service and Response
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