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Work Background
Wesleyan SchoolSubstitute Teacher
Sep. 2024Peachtree Corners, GA
Familes 4 FamiliesUX Content Strategist Consultant
Sep. 2024 - Dec. 2024Loganville, Georgia, United StatesStepped in as a consultant for an SEO company that needed to create a full marketing strategy, including branding guidelines, web re-design, social media strategy, print marketing, and event marketing. Consulted as the UX researcher. Interviewed the CEO and board, compiled an affinity diagram, and created a feature prioritization map, a user insight statement, user personas, and wireframes for mobile and desktop.
Bearing Tech IncFreelance UX Designer and Strategist
Dec. 2023 - Mar. 2024Avon Lake, Ohio, United StatesEngaged the entire design process to develop a new website for an automotive company bringing in large clients and revenue that their website did not reflect. Held stakeholder interviews, created a business proposition canvas, and multiple user personas specific to their brand.
Consistently took in research throughout the project, synthesized the data, and met weekly to strategize with the company owner on strategic decisions that would support obtaining larger contracts and better B2B sales consultant engagement.
Georgia Institute of TechnologyGraduate Student
Dec. 2022 - Jul. 2023I was able to complete a full study in UX/UI content strategy and design through Georgia Tech.
Reinhardt UniversityMaster of Fine Arts Student
Aug. 2022 - Jun. 2025Waleska, Georgia, United StatesEarning a Master of Fine Arts in Creative Writing. Skills learned include storytelling, research, writing, workshopping and editing, presentation, interviewing skills, and gaining a deep knowledge of all literary devices and genres.
AcadiaWeb Content Writer
Jun. 2022 - Dec. 2022Atlanta, GACollaborated with a team of content writers to create location-specific, intelligent SEO content for Ideal Image. Each location required research planning, content creation, and editing.
Updated and created new content for Guideposts.com as well as additional blogs for other businesses.
Inbound Back OfficeContent Writer/Editor
Feb. 2021 - Jun. 2022Suwanee, Georgia, United StatesDeveloped blogs, whitepapers, newsletters, web content, and tone & voice documents as a content creator focused on the user experience through storytelling in order to bring new online engagement. Consistently engaging in making sure tone is consistent with brand guidelines, content research, SEO optimization, and editing structure and grammar. Projects and skills include:
*SEO and analytics
*active listening in order to advocate for the client/customer experience
*using precise language, tone & voice per brand requirements
WholeCreativeOwner
Apr. 2013 - Jun. 2016Atlanta, Georgia, United StatesOpened a handmade jewelry business, eventually carried in 7 stores across Atlanta, and sold the business in 2016.
ANN INC.Sales Lead
Nov. 2010 - Jan. 2014Atlanta, GAResolved client concerns, managed sales floor to meet daily goals, trained associates in selling behaviors, inventoried and directed daily shipments for largest Ann Taylor in Buckhead, Atlanta.
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