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Work Background
Brand Manager MoTIV
MOTIVBrand Manager MoTIV
Aug. 2020Kampala, Central Region, Uganda
Head of Brand
The Innovation VillageHead of Brand
Jun. 2020Ntinda complexI lead the strategic development and growth of our brand, ensuring consistent messaging and impactful customer experiences across all platforms. I oversee a creative team that drives content and campaigns, while collaborating with cross-functional teams to align brand efforts with business objectives. I manage the brand's positioning, staying informed on industry trends and customer insights to shape our strategy. My role also involves overseeing digital platforms, managing budgets, and fostering relationships with key stakeholders to support brand growth. Ultimately, my focus is on positioning Innovation Village as a leader in the innovation space.
Brand Marketing Consultant
Personal Data Protection Office, Uganda (PDPO)Brand Marketing Consultant
Apr. 2020 - Sep. 2021Kampala, Central Region, UgandaI had the privilege of playing a key role in developing the brand for the Personal Data Protection Office (PDPO). As a government institution, it was crucial to create a visual identity that reflected PDPO's values and mission in a memorable and impactful way. Working closely with the PDPO SLT team, I crafted a brand narrative and guidelines that were culturally relevant and meaningful, taking Uganda’s history into account. Using my expertise in design and and brand strategy, I ensured the brand was simple, elegant, and scalable for use across multiple platforms. I also developed comprehensive brand guidelines to ensure consistent use of the logo, colors, and typography, maintaining the brand’s recognition and impact over time.
Brand & Platforms Specialist
The Innovation VillageBrand & Platforms Specialist
Jan. 2020 - Jun. 2022Kampala, UgandaI spearheaded the development and marketing of in-house platforms, ensuring they were functional, user-friendly, and accessible to a broad audience. My focus was on optimizing performance, enhancing user experience, and staying ahead of industry trends. I also ensured platform alignment with brand objectives, collaborating with design teams to maintain a visually cohesive and on-brand experience. My goal was to build impactful platforms that drove growth and supported business objectives.
Marketing Specialist
The Innovation VillageMarketing Specialist
Jan. 2020 - Jan. 2021Kampala, UgandaLed the development and execution of impactful marketing campaigns that elevated in-house brand portfolio and drove business growth. By leveraging data, insights, and storytelling, I collaborated across teams to deeply understand stakeholder needs and translate them into effective marketing strategies. I conducted market research to stay ahead of industry trends and customer preferences, using those insights to craft materials and support communications initiatives. My goal was always to grow the business, strengthen the brand, and deliver meaningful marketing results.
Brand Specialist
Open CapitalBrand Specialist
Jul. 2017 - Sep. 2018Kampala, Central Region, UgandaI was responsible for launching the brand for the Uganda Off-Grid Energy Market Accelerator (UOMA), creating a brand narrative and pathways that reflected the organization's goals and aspirations. Drawing on my branding expertise, I conducted market research and analyzed industry trends to ensure the UOMA brand resonated with stakeholders, partners, and customers. I translated the brand into visually compelling designs by collaborating with creative designers, photographers, and videographers, ensuring consistency. I also led the successful launch of the UOMA brand, working closely with marketing and communications teams to effectively reach and engage the target audience.
Creative Director
Digimark CommunicationsCreative Director
Feb. 2017Kampala, Central Region, Uganda
Brand Specialist
Uganda Marketers SocietyBrand Specialist
Jan. 2017 - Jan. 2018Kampala, Central Region, UgandaI led the creation and launch of UMS' brand narrative, shaping an identity that elevated the brand and made it both consistent and memorable. From concept to execution, I was responsible for developing a brand story that resonated with stakeholders and audiences alike. Leveraging my expertise in brand design and branding, I crafted visually impactful campaigns and materials that effectively communicated the brand's values. The successful launch of UMS' brand was driven by my ability to build a narrative that connected with its audience and positioned UMS for long-term recognition and growth.
Co-Founder
Digimark CommunicationsCo-Founder
Apr. 2014Ntinda shopping complexAs a Co-Founder and Creative Director at Digimark Communications, I lead our creative team in delivering visually impactful and memorable branding solutions for our clients. I work closely with clients to understand their goals and values, translating that into designs that authentically represent their brand. With expertise in visual communication and typography, I craft branding materials and campaigns that are both elegant and effective. I also develop detailed brand pathways, ensuring consistent application across all platforms for lasting brand recognition. I stay current with design trends, using data and insights to refine our strategies and drive results. My focus is on building strong client relationships and creating visuals that elevate their business and leave a lasting impression.
Marketing Communications Specialist
Vision GroupMarketing Communications Specialist
Nov. 2012 - Sep. 2015

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