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Work Background
TAKT.clubCo-Owner
Jan. 2024Bucharest, Bucharest, RomaniaTAKT is a talent management agency dedicated to empowering the next generation of musical artists. We provide the tools, opportunities, and support needed for emerging talent to thrive. Our mission is to lead in artist development, creating an environment where innovation, talent, and passion flourish. We discover, promote, and guide promising artists, offering tailored services in career development, branding, marketing, public relations, networking, booking, touring, recording, production, distribution, sales, merchandising, and legal support to help them reach their full potential.
Red Agency RomaniaAssociate Partner
Sep. 2023 - Sep. 2024Bucharest, Bucharest, RomaniaI provided one-year consultancy to Red Agency Romania, focusing on expanding their expertise to better align with evolving client needs and enhance their service offerings. This involved refining their strategies, optimizing processes, and introducing new approaches to improve client satisfaction and business growth.
StudiosetDirector of Post Production
Dec. 2022 - Aug. 2023Bucharest, Bucharest, RomaniaAn assignment in change management, aimed at thoroughly evaluating and implementing necessary improvements to operational processes. This included assessing team performance, developing skills, and optimizing workflows to enhance overall efficiency, productivity, and deliver measurable results that contributed to business growth.
Eternal ServitudeCo-Owner
Sep. 2014Bucharest, RomaniaAs a business consulting agency specialized in creative industries, we provide strategic guidance to brands, companies, and start-ups. With expertise in Creative Services, Media Production, Event Management, and Digital Marketing, we help businesses grow by crafting tailored strategies that enhance brand visibility, drive engagement, and optimize business performance within the competitive creative sector.
ZERO AdvertisingManaging Director
Aug. 2012 - Aug. 2014Bucharest, RomaniaResponsibilities & Achievements: Full P&L responsibility, overseeing the financial health and growth of the business. Led and coached a team of 10 employees, driving performance through effective management and mentorship. Developed and implemented custom processes to optimize operational efficiency and team performance. Fostered strong client relationships by managing day-to-day account activities and ensuring high levels of client satisfaction. Spearheaded new business development efforts, identifying prospects, pitching new opportunities, and successfully closing deals. Coordinated and collaborated with both the Creative and Account teams to deliver cohesive, results-driven campaigns. Managed a high-profile client portfolio, including brands like Carlsberg, Jaegermeister, and Bacardi Martini.
MullenLowe RomaniaBTL DIRECTOR
Nov. 2011 - Jun. 2012Bucharest, RomaniaResponsibilities & Achievements: Founded and established the BTL Communication Department at Lowe & Partners Romania, integrating it with the ATL, Media, Digital, and Mobile departments to create a unified, cross-functional marketing team. Expanded the team and client portfolio by fostering existing relationships and acquiring new clients, contributing to significant business growth. Built a strong network of partners and suppliers, ensuring seamless collaboration and efficient project execution. Managed a diverse client portfolio, including prominent brands such as Unilever (HPC Products), Dacia-Renault, and Starbev Romania (Bergenbier, Beck’s, Stella Artois).
BelstaffFranchise Owner
Jan. 2009 - Jan. 2012Bucharest, RomaniaResponsibilities & Achievements: Managed the BELSTAFF retail franchise in Romania for 3 years, overseeing all aspects of collection selection, purchasing, merchandising, and marketing strategy development. Led collection buying for 6 seasons, managing an average annual expenditure of €500,000, ensuring the right balance of product offerings to meet customer demand. Directed merchandising operations, including shop refurbishment, window displays, and in-store product placement, enhancing the customer shopping experience. Managed PR & advertising efforts, establishing strong relationships with major fashion magazines such as ELLE, The ONE, Harper’s Bazaar, GQ, and Esquire, to elevate brand visibility. Maintained ongoing communication with BELSTAFF brand owners, ensuring alignment with global brand standards and fostering a strong partnership.
OgilvyBusiness Director
Jan. 2007 - Nov. 2011Bucharest, RomaniaResponsibilities & Achievements: Took full P&L responsibility for Ogilvy Action, managing a team of 15 specialists and overseeing agency operations. Transformed Ogilvy Action by enhancing the experiential marketing offer and expanding the client portfolio, driving significant growth. Achieved a 300% increase in turnover within one year by spearheading new business development and nurturing existing client relationships. Elevated J&B to the top position as the leading scotch whisky in Romania, overseeing all advertising activities for the brand over a 5-year period. Sustained DOVE’s market dominance as Romania’s #1 brand by consistently growing its market share over a 6-year period. Spearheaded Romania’s first integrated 360° activation for AXE, merging TV, online, and offline channels into a cohesive strategy. Secured a Bronze Effie for the Axe "Pimp My Bedroom" activation and received the "Flawless Execution" Award from Diageo for the J&B Start a Party event at the Transylvania International Event. Pioneered Trade/Shopper Marketing in Romania, being the first agency to offer such services, significantly expanding the agency’s scope. Served as a member of the Board of Directors of Ogilvy Group Romania from 2007 to 2011, strengthening internal relationships and facilitating collaboration across the Ogilvy Group. Managed the client portfolio, which included major global brands like Unilever, Coca-Cola, Heineken, PPD/Diageo (J&B, Johnnie Walker, Smirnoff, Bailey's), and BAT (British American Tobacco), as well as ING Bank.
OgilvyDirector Of Client Services
Jan. 2004 - Jan. 2007Bucharest, RomaniaOgilvy Action's Director of Client Services
OgilvyAccount Director
Jun. 2002 - Jan. 2004Bucharest, Romania
The Mission (Electronic Music Event)Co-Founder
Jan. 2000 - Feb. 2003Bucharest, RomaniaCo-founded The Mission, Romania's first and leading electronic music event organizer. Spearheaded the production and management of large-scale events, built relationships with international DJs, and helped establish the brand as a cornerstone of Romania’s electronic music scene.
D'ArcyAccount Manager
Mar. 1998 - Sep. 2001Bucharest, RomaniaAccount Manager | D'Arcy (1998 – 2001) D'Arcy was one of Romania’s leading advertising agencies, where I managed key client accounts and executed impactful BTL campaigns for major brands like Coca-Cola, Vodafone, DANONE, and Kraft. Oversaw daily operations and campaign execution for high-profile clients, ensuring alignment with brand objectives. Developed and delivered creative campaigns to drive engagement and achieve client goals. Account Executive (1998 – 1999) Assisted in managing client accounts and contributed to campaign strategy and execution.
BDG Import S.R.L.Trade Marketing Representative - Red Bull & Corona Extra
Feb. 1996 - Mar. 1998Bucharest, RomaniaManaged Red Bull and Corona Extra trade marketing efforts, driving brand visibility and product placement in retail and Horeca channels. Executed promotional campaigns, built relationships with distributors and retailers, and supported sales growth through in-store initiatives. Contributed to increasing brand presence and market share for both brands in Romania.
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