Jose Romeu - Consultor,

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Work Background

ROMManager Business Advisor

Jul. 2024Valencia, SpainRom Provides professionals with expert guidance to develop their digital business or refine their strategy. It offers personalized advice on digital marketing, content optimization, SEO, and data-driven insights, helping clients identify growth opportunities and set clear, actionable goals. Keeps professionals accountable, ensuring consistent progress and prioritization of high-impact activities. By equipping clients with the latest tools and trends, Rom enables them to stay competitive and make informed decisions. Ultimately, Rom transforms the digital journey into a structured, manageable, and effective process, driving business growth and strategic success.

Mojito360Strategy Business Development & Marketing Manager

Jun. 2021 - Jul. 2024ValenciaDeveloped the marketing strategy and business development of an international logistics SaaS solution, using AI tools and content in: - Digital Strategy solution, using AI tools and content in: Spain, Mexico, Argentina, Chile, Colombia, Dominican Republic. Marketing - Market research: potential customer profile, by sector and country as well as the main decision makers. - Development of an inbound marketing strategy with content generation; interviews, webinars and publications to position the brand with influential professionals in the sector. - Presence in the main national fairs and technological events in the country. - Search and participation in events of universities, business associations or professionals in Spain and LATAM to professionals in Spain and LATAM to generate visibility. - Demand Generation Strategy: x 14% sales Business - Development of a cold lead generation strategy (SDR) through the use of AI tools in Linkedin: Expanded AI tools in Linkedin: Expandi, Lusha, Pardot, Pardot. - Negotiation and implementation of a partnership strategy in LATAM. - Development in Salesforce and Odoo of a lead tracking, negotiation and closing system. - Sales process procedure: contact, interest, initiation, negotiation and closing. - B2B Saas business development: +%23 business. - Development of Enterprise CRM and Mk Automation in Salesforce. Team: 3 people Objective: business development in Europe and LATAM. Tools: Expandi, Salesforce, Pardot, Odoo, Active Campaign, Walaxy, Lusha, Mailchimp, Apollo

OVERGENESDigital Business & MK Consultant

Nov. 2019 - Sep. 2020ValenciaDevelope Product & digital business strategy Development of Advice on new marketing channels: market niches and ecommerce Develope I + D Projects

IEBSDigital Marketing Strategy Teacher

Jan. 2019 - May. 2019Development of a digital strategy training program: - Objectives. - Channels - Measurement - Results

Smither-OASIS CompanyGrowth Marketing Manager

Jul. 2018 - Jun. 2021Valencia- B2B to B2C digital transformation strategy. - Ecommerce management. - Digital strategy. - Digital workflow management: ecommerce + ORACLE. Functions: ecommerce development, digital transformation and commercial drive.

Bioparc ValenciaDigital Business & MK Consultant

Jan. 2018 - Feb. 2020ValenciaI helped Bioparc Valencia to grow their online sales, boosting new consumer profiles such as Russians or new consumer profiles such as Russians or Eastern European visitors and optimizing their ADS and advertising advertising budget in Spain, France, Italy, UK, Russia and Eastern Europe. - Optimized AdWords budget by 22.5%. - Increased web traffic +8.5% and Conversion Rate +10%. - Developed new product ideas that generated sales of over + 315.500€. - Developed a niche market strategy, increasing users +13.5%. - Increased the average ticket of Russian visitors. - Analyzed and optimized the behavior of web visitors. - Analyzed the buying process of international visitors when they visited the city and increased their conversion rate by 12.5%. - Analyzed and optimized SEO strategy, which led to a +6% traffic increase Tools: SEM Rush, Google Analytics, Google ADS, Hotjar, Ahrefs

BrandmanicCMO

Jan. 2018 - Jul. 2018Valencia Area, SpainDevelopment of Influencer Marketing campaigns for brands such as Nestlé, Bayer or Banco Santander and in collaboration with agencies such as Ogilvy or LLYCCEO The agency's marketing strategy with the launch of the first Influencer Marketing study in Spain, with the participation of more than 50 executives from multinationals and the best agencies in Spain. In Operations: Coordinated campaigns for companies in Mexico, Spain, Colombia and France. Negotiated with Influencers, agencies and multinational companies. Developed a system to validate and evaluate the ROI of campaigns. In Marketing Developed a +17% influencer acquisition strategy for campaigns. Optimized a machine learning strategy to attract new business +23%. Developed and launched the first influencer marketing study in Spain. Achieved publicity worth over 100k Increased brand visibility in networks and press 13%. Team; 6 people International business development: Europe, LATAM and USA

City of Arts and ScienciesSEO - MK Consultant

Jan. 2017 - Jan. 2018ValenciaI helped the Ciuda de las Artes y Las Ciencias to improve the SEO of its platform to increase platform to increase organic traffic by working on certain keywords and landings. - Audited the website and developed a new SEO strategy: + 3.3% traffic - Developed a digital strategy that generated an increase of 1% in potential customers - Trained the communication and content team in writing content to optimize SEO positioning. optimize SEO positioning. Tools: SEMRush, Ahrefs, Google Analytics and Screaming Frog.

Varias entidadesMarketing and Strategy Consultant

Feb. 2011 - Dec. 2016EspañaBangers - Advertising agency Project Manager Develop a content marketing strategy + 3% engagement improv the open rate of the newsletter + 6% New content marketing strategy + 1000 followers Supplier management save: 3000€ Espai Rambleta Marketing & Digital Business New Loyalty Club + 25% socios New web Develop content marketing strategy +3% tráfico Sales Increase +10% Hotel Ritz de Madrid Project Manager Development new content marketing strategy - Hotel Ritz Branding optimization Madrid Government + Pamplona Citycouncil + Valenciana Government + Ibercaja bank Project Manager Development a publicity strategy, results: appearance in 535 medios, value +535k €. Content marketing event, affluence: 26.000 people. Sponsorship negotiation + 68.000€. Ayuntamiento de Xirivella – Area de Cultura Project & Comunication Manager Development new digital communication strategy : social network , web and newsletter. Optimized, the financial resources of the department + sabe 25%. Manage events for + 5000 persons Supplier management save: + 535.000€.

Rom EditorsCEO

Mar. 2008 - Feb. 2011ValenciaCreated and developed a new graphic book publishing imprint, boosted production in China to be more competitive, negotiated distribution and sales in large stores to be more competitive, negotiated distribution and sales in large stores and promoted online sales. Business - I negotiated rights with authors and the distribution and sale in: El Corte Ingles or FNAC, - Control of expenses, profitability and profit. - Development of online sales and communication - Led a digital B2C strategy, achieving a sales result of 80%. - Generated complementary products that gave us +63% recurring turnover. - Generated an ROI of over 735k with a budget of 87k. Operational - Decreased production cost +73% and increased economic profitability +53%. - Outsourced production to China Marketing - Developed an influencer marketing strategy with an advertising value of 535k, with professionals such as Susana Griso, Carlos Herrera and Pedro Piqueras. - I created a publicity strategy with presence in spaces such as Onda Cero, A3, T5, SER or TVE in prime time programs. SER or TVE in primetime programs, free of charge for a value of 300K