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Work Background
HumantraGraphic Designer
Nov. 2024 - Jun. 2025Dubai, United Arab Emirates- Developed a retail-ready packaging system for Boots UK & Ireland. Elevated Humantra’s original packaging for retail, enhancing shelf standout, flavour clarity, and brand recognition. Successfully rolled out in 1,500+ stores. - Created a sold-out limited edition Ramadan packaging featuring a unique apricot flavour, designed with a clear 4-week sellout goal, which was successfully met. Gifted to hundreds of influencers (including celebrities), generating widespread organic buzz and strong social presence. - Designed a collectible special edition pack to commemorate Rory McIlroy’s 2025 Masters win, reflecting the premium feel and prestige of both the brand and the athlete. - Redesigned Humantra’s full suite of 5 Amazon eCommerce listings, strategically refreshing all imagery to improve visual appeal and click-through rates. Resulted in a +35% increase in sales and earned #1 Best Seller status in both the UAE & UK in just 1 month. - Crafted top-performing Meta ads (Instagram & Facebook), combining emotionally resonant messaging with insights-led creative. Achieved up to 6x ROAS, with +72% click-through rate (CTR) uplift, +48% conversion rate increase, and significantly improved click-to-purchase efficiency across all campaigns. - Branded Humantra’s event activations for Burj 2 Burj and Sole DXB, crafting cohesive visual identities that brought the brand to life through flavour-enhancing menus, tactile cup designs, and vibrant on-site materials, elevating the hydration experience and leaving a lasting impression on thousands of attendees.
Vimerson HealthGraphic Designer
Jan. 2024 - Jan. 2025Barcelona, Catalonia, Spain-Redeveloped the entire product catalog with a fresh, unified vision, developing and optimizing high-converting Amazon listing images that significantly increased product sales and exposure. -Developed a strategic visual flow for Premium A+ content on Amazon, enhancing the customer journey with rich media features that highlight product benefits and differentiate from competitors. -Continuously tapped into emerging design trends to deliver cutting-edge, visually captivating content that resonates with current market demands. -Oversaw all visual aspects of label designs and product packaging, creating cohesive and appealing presentations that strengthened brand identity.
PortonoviGraphic Designer
Oct. 2021 - Oct. 2023Montenegro- Led graphic design projects in collaboration with the marketing team, fostering effective communication and art direction across departments and contributing to a significant increase in overall marketing productivity for Portonovi Resort worldwide. - Designed an exclusive gifting packaging concept for VIP guests at the resort and prominent figures throughout Montenegro, creating a unique experience that elevated the brand's prestige and personalized the guest experience. - Worked across multiple mediums; print, web, digital, brand identity, packaging, photoshoots - Coordinated with photographers, developers, and marketers to maintain Portonovi's brand identity through creative direction and streamlined design strategies & processes, resulting in improved project efficiency. - While working closely with the marketing team, created over 230 impactful digital and social media campaigns, as well as various print materials, showcasing exclusive properties worth millions. - Conceptualized and executed vibrant event branding for all four seasons, boosting audience engagement and contributing to successful sales outcomes.
BellacosaGraphic Designer
Jun. 2021 - May. 2022Barcelona, Catalonia, Spain-Artistic direction and creation of brand identity & logotype -Development of visual communication for social media (Instagram, Facebook) -Design of event posters: digital and print -Adobe Creative Cloud day-to-day software
L'Idem BarcelonaDesign Internship
May. 2021 - Jul. 2021Barcelona, Catalonia, SpainPart of a dynamic team of seven, crafting design proposals to empower local businesses and breathe life into the neighbourhood Implementing study and research methodologies to develop three impactful design concepts. These innovative solutions include an attention-grabbing awareness flyer, a comprehensive design manual, and a 3D environmental structure
Tabasko Branding BureauJunior Graphic Designer
Sep. 2019 - May. 2020-Adaptations of of print materials, digital banners, brand books, mockups -Layout design for newspapers, magazines and books
FreelanceGraphic Designer | 5+ Years in Packaging, Branding & Digital Design Experience
Jul. 2019-Redeveloped the packaging for The Pure Splash, giving the brand a unique new era that significantly boosted sales both on Amazon and in stores across the USA. -Led several packaging designs for True Sea Moss, boosting product recognition by 30% across online platforms including Amazon and in-store displays. Spearheaded B2B & B2C presentations, enhancing company awareness. - Designed a memorable logo and visual identity for Lighthouse, resulting in a 30% increase in brand recognition. Emphasized diverse property solutions for the Montenegro-based real estate company. - Collaborated with Wellpapers to create 100+ captivating wallpaper patterns, with 20+ designs becoming bestsellers. - Boosted Koffein's social presence, gaining 1k followers in a month. Created engaging visual content promoting roasteries, specialty coffee, and events. Managed a successful brand photoshoot for the roastery. - Crafted a distinctive logo and brand voice for Bellacosa, increasing brand recognition in Barcelona's nightlife scene. Enhanced visibility among residents and industry players.
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