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Work Background
The Nuts Supermarket LLCDigital Marketing Manager
Jan. 2024Dubai, United Arab EmiratesAs the Digital Marketing Manager at The Nuts Supermarket, I lead all aspects of online marketing strategy and execution to drive sales, grow our brand, and improve customer engagement. Key Achievements & Responsibilities: Created and managed high-performing campaigns on Google Ads and Meta (Facebook/Instagram) Ads, generating a consistent 7× return on ad spend (ROAS) Achieved 40,000 AED in monthly sales from just 6,000 AED ad budget, optimizing ads for maximum conversion and minimum cost Designed and launched engaging social media content for platforms like Instagram, Facebook, and TikTok—boosting visibility and brand trust Planned and scheduled regular content, including product videos, stories, and reels, to connect with target audiences and increase reach Set up performance tracking using Google Analytics and Google Tag Manager, enabling real-time optimization Managed Shopify website updates and landing pages to improve user experience and boost conversion rates Worked closely with the sales and operations teams to align marketing strategies with business goals.
Mustaqeem Marketing Pvt Ltd Marketing Manager
Jan. 2022 - Dec. 2023Islāmābād, PakistanAt Mustaqeem Marketing, a leading real estate management company, I led the marketing strategy and creative production for digital platforms to drive lead generation, brand visibility, and client engagement. Key Responsibilities & Achievements: Created engaging video content for YouTube and social media platforms, showcasing real estate projects and increasing audience retention Designed high-quality graphic content for social media posts, website banners, and promotional materials to support campaigns and sales efforts Managed and optimized Meta (Facebook & Instagram) Ads campaigns targeting local and overseas property investors Successfully generated 1,000+ leads through paid campaigns with a 2.5% conversion rate, contributing directly to sales team closings Collaborated with design, sales, and media teams to develop tailored marketing strategies for residential and commercial projects Ensured consistent branding across all digital channels and maintained a strong online presence for the company
Art & Mount Marketing Pvt.LtdSocial Media Marketing Specialist
Jul. 2019 - Dec. 2021Rawalpindi, Punjab, PakistanAt Art & Mount Marketing, a real estate management company, I was responsible for planning, creating, and executing digital marketing campaigns focused on lead generation and brand awareness for residential and commercial projects. Key Responsibilities & Achievements: Developed and executed targeted lead generation strategies for real estate projects, resulting in 2,000+ qualified leads Improved lead conversion rate from 1.5% to 4% through optimized campaign performance and creative content Produced compelling video content for YouTube and social media, increasing engagement and visibility across platforms Designed visually appealing graphics and promotional materials for social media posts, website banners, and digital ads Managed and optimized paid campaigns across Google Ads and Meta (Facebook/Instagram) Ads to drive traffic and leads Collaborated with the sales team to align marketing efforts with property sales goals and target audience needs Maintained brand consistency across all digital touchpoints and ensured timely execution of content calendars
Daily jazbaGraphic Designer
Jul. 2018 - Jul. 2020Gujrat Pakistan
Daily Jazba & Jazba Tv Graphic Designer & Video Editor
Jun. 2017 - Sep. 2019Gujrāt, Punjab, PakistanDesigning Newspaper and Editing Reports For Jazab TV.
Pigeon Sports Magazine Graphic Designer & Video Editor
Jun. 2016 - Sep. 2019Gujrāt, Punjab, PakistanDesigning Monthly Magazine and Editing Videos for social media platforms like Facebook and YouTube.
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