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Work Background
AREISHead of Digital
May. 2023Dubai, United Arab EmiratesAs the Marketing lead at AREIS, I oversee strategic marketing initiatives aligned with our core values of transparency, honesty, and accountability that position our brand as a leader in real estate. My responsibilities include:
1. Developing and implementing data-driven marketing strategies to enhance brand awareness and position AREIS as a trusted name in real estate.
2. Planning and coordinating with team for creative campaigns that resonate with our target audience, including influencer partnerships for key events like Emirati Women’s Day and regional and global festivals.
3. Overseeing social media management and content creation to ensure consistent messaging and impactful engagement.
4. Analysing industry trends and customer behaviours to identify opportunities and optimise marketing efforts. I am passionate about empowering clients with honest, transparent guidance, helping them make informed investment decisions in the dynamic real estate landscape. My efforts aim to establish AREIS as a pioneer in redefining trust and accountability within the industry.
Eastman Auto & Power LimitedDigital Marketing Specialist
Apr. 2022 - Mar. 2023Gurugram, Haryana, IndiaAs a Digital Marketing Advisor for Eastman, a leading name in solar energy, energy storage, and power electronics, I have contributed to the company's growth by developing and implementing strategic digital marketing initiatives.
My role involves guiding team for innovative campaigns to enhance brand visibility, generate leads, and engage with the targeted audience. Key Contributions:
1. Spearheaded the digital marketing strategy for Eastman’s products, focusing on sustainability and clean energy solutions.
2. Strategised data-driven campaigns, optimizing website traffic, social media presence, and overall brand awareness.
3. Led cross-functional teams to design and execute integrated marketing campaigns across multiple digital channels, including social media, influencer marketing, and paid search.
4. Guided team to utilise advanced analytics tools to track performance and optimise campaigns, resulting in a measurable increase in engagement and conversion rates. With Eastman’s impressive USD 420 million revenue and a team of over 3,000 professionals, I am proud to be part of a forward-thinking company dedicated to leading the power and energy revolution.
UppskillCampai Head & Trainer
Dec. 2018 - Jan. 2022NoidaAs a Lead Trainer at Uppskill, I was responsible for empowering students, professionals, and entrepreneurs with in-depth knowledge and practical skills in social media marketing.
During my tenure, I successfully trained numerous individuals, enabling them to excel in their careers, grow their businesses, and build their digital presence effectively.
Social SamosaVendor
Sep. 2018 - Feb. 2023As a vendor for creator outreach at Social Samosa, I played a key role in connecting Social Samosa with influencers, ensuring impactful collaborations across various digital platforms. My responsibilities included:
1. Identifying and engaging with relevant influencers to align with brand campaigns and objectives.
2. Conducting outreach and managing relationships with top-tier content creators across multiple niches.
3. Collaborating with the internal team to design influencer strategies that drive brand awareness, engagement, and conversions.
4. Monitoring influencer performance and ensuring deliverables met brand expectations and timelines. This experience enhanced my expertise in influencer marketing and strengthened my ability to execute targeted campaigns that yield measurable results.
Webloom SolutionsSocial Media Marketing
Dec. 2015 - May. 2016Gurgaon, Haryana, IndiaAt Webloom Solutions, I played a pivotal role in crafting and executing innovative social media strategies that enhanced brand visibility and engagement across diverse platforms. Developed tailored content strategies to resonate with target audiences and align with client goals and managed end-to-end social media campaigns for multiple clients, ensuring timely delivery and measurable results. Through strategic planning and data-driven execution, I contributed to grow online communities and increasing brand recognition for Webloom Solutions' diverse clientele.
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