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Work Background
Avocado Tree Digital (Consulting & Fractional services)Founder
Sep. 2017Singapore, Dubai, MumbaiATD's objective is to solve the challenges faced by businesses by creating an evolving digital strategy and digital roadmaps, brand transformation processes & and long-term digital-driven growth plans by deploying an effective combination of strategic consulting & and tactical services. ATD plans, creates & and executes digital playbooks, traffic generation strategies, and inbound & and content marketing strategies along with high-quality, effective & and original content. We also manage and train in-house digital teams. Key clients include funded D2C companies, multiple Singapore Gov enterprises and some of Asia's leading financial institutions.
Web SpidersDigital Lead
Feb. 2011 - Jul. 2016SingaporeEnd-to-end P&L ownership of APAC operations of the agency including the management of 120+ professionals. Clients include more than 15 different Government of Singapore Ministries in a span of 6 years. National Environment Association (NEA, for Dengue, Keep Singapore Clean and Waste Reduction campaigns), Ministry of Communication & Information (MCI, Complete portal for Singaporeans living abroad), Home Ministry (for National Day Parade digital marketing and crisis management), People's Association (PA, for Chingay Parade and multiple other projects), Singapore Polytechnic (for multiple projects), Building & Construction Association (BCA, for Unified Design strategy and online marketing), NTUC, NUS, NTU, Duke University and A*Star and private sector clients include KraftHeinz, Fisherman's Friends, DHL, FOX etc.
Click Media Pvt Ltd, producers of Click Asia SummitsEvent Producer & Content Curator
May. 2010 - Jun. 2016IndiaClick Asia was born out of the Event Producers' intrinsic passion for digital media and events. Apart from holding a flagship event in Mumbai, the Click Asia team produced multiple high-end digital marketing and learning events for the digital media fraternity with contextual content and innovative event formats. The event series ran successfully for 6+ years with sold-out events strategically targeted at the C Suite with speakers ranging from successful digital entrepreneurs, political greats, content creators and digital marketing industry heads from the product, platform and brand side.
Web SpidersDirector, Web Spiders India Private Limited
Apr. 2000 - Feb. 2011IndiaCo-founder and leadership position to develop and grow the team from 2 to 300+ while serving key clients in over 9 countries for a wide range of web technologies and marketing services. During this time the organisation also acquired self-funded a 50,000 sq feet development centre to seat about 500 people by the end of 2017.
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