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Work Background
Banco do BrasilTechnology Researcher & UX / Content Strategy Lead
Jul. 2022Brasília, Distrito Federal, BrasilComo líder técnica no projeto do "Site Radar de Tendências Tecnológicas", desempenho um papel multifacetado e criativo, orientando estratégias e inovações. Minhas atividades incluem: 1. Pesquisa e Prospecção Tecnológica: Conduzo pesquisas rigorosas e prospecção externa para identificar tecnologias emergentes, garantindo que estejamos na vanguarda das tendências tecnológicas. 2. Gestão Estratégica de Marketing e Comunicação: Desenvolvo e implemento estratégias de marketing e comunicação, promovendo nossa presença online e aumentando a conscientização sobre as tendências tecnológicas que delineamos. 3. Direção e Produção de Conteúdo: Assumo a responsabilidade pela direção e produção de conteúdo diversificado, incluindo textos, infográficos, vídeos e materiais interativos, que apresentam de forma envolvente nossas descobertas de tendências. 4. Experiência do Usuário (UX): Projetando, organizando e controlando as atividades de UX, trabalhei incansavelmente para garantir que nosso site seja intuitivo, acessível e ofereça uma experiência de alta qualidade aos visitantes. 6-Liderança Técnica Desenvolvimento: Estou encarregada de guiar e supervisionar a equipe de desenvolvimento, coordenando nossos esforços para mapear soluções, garantir a governança, promover a inovação, orientar na seleção das melhores práticas e tecnologias, além de promover um ambiente colaborativo que estimule a criatividade e a excelência técnica. Minha abordagem centrada na equipe e meu compromisso com a excelência técnica garantem que nossos projetos avancem de forma eficiente e estejam alinhados com as necessidades e objetivos organizacionais. Esse projeto me permite unir minhas paixões por pesquisa, design e tecnologia, criando uma plataforma que não apenas informa, mas também inspira. Esta experiência exemplifica minha capacidade de liderança, pensamento estratégico e dedicação ao desenvolvimento de soluções inovadoras em um ambiente em constante evolução.
Banco do BrasilSenior Product Designer (Strategy, AI & UX Research Lead)
Jul. 2022Brasília, DFLeading UX research and product strategy for AI-powered platforms and decision-support systems in a large-scale financial environment.
I work at the intersection of behavioral research, product strategy, and AI — translating complex technologies into usable, trustworthy, and decision-oriented systems. Key Contributions • Led the evolution of a technology platform from an internal system (5,000+ users) to a public AI-augmented product (20,000+ users), increasing engagement by 40%
• Defined product strategy and roadmap, transforming a content-driven platform into a structured decision-support system
• Designed and implemented AI-assisted systems, including research agents and knowledge workflows for exploration, synthesis, and insight generation
• Defined human-AI interaction principles (trust, transparency, control, uncertainty handling), improving user understanding and confidence in AI outputs
• Applied behavioral research and cognitive frameworks to reduce cognitive load and improve how users interpret complex information
• Led initiatives in AI risk and governance, translating emerging technologies into structured frameworks for legal, audit, and business teams
• Facilitated cross-functional alignment across product, design, data, and business stakeholders
• Designed scalable information architectures and content systems to improve clarity and usability in complex environments
Universidade de BrasíliaNeuroscience & Behaviour Research Group
Aug. 2019 - Dec. 2021Participação como pesquisador no grupo de pesquisa em Neurociências no departamento de Psicologia na área de Ciência do Comportamento Assuntos pesquisados: Memórias Emocionais Aprendizagem (Efeito de Testagem e Aprendizagem reforçada) Cognição social Hormônios
Universidade de BrasíliaTeaching Assistant
Jul. 2019 - Dec. 2019Brasília e RegiãoTaught classes in the Introduction to Psychology course, leading discussions on human behaviour, learning and perception. This experience strengthened my communication and teaching skills, helping me translate complex concepts into accessible and engaging content — abilities that now support my UX and content strategy work.
Universidade de BrasíliaResearch Group Member (Volunteer) — Cognitive & Behavioral Neuroscience Lab
Aug. 2017 - Dec. 2021Brasília, DFConducted deep behavioral research on cognition, memory, and learning — developing advanced understanding of how people process information, form decisions, and respond under uncertainty. Key Contributions • Led extensive literature analysis across hundreds of scientific publications to identify gaps, patterns, and opportunities for innovative experimental design
• Designed and structured experimental research exploring cognitive and behavioral variables, combining analytical reasoning with human-centered investigation
• Developed original hypotheses by integrating behavioral theory, quantitative reasoning, and real-world observation
• Programmed and executed experimental setups (including MATLAB-based environments) to test behavioral responses and cognitive patterns
• Applied quantitative and analytical methods to evaluate results and extract meaningful insights from complex data
• Built a strong foundation in mental models, attention, memory, and decision-making — now applied to UX and AI systems
• Worked at the intersection of analytical thinking and human behavior, combining structured research with qualitative understanding of people
Banco do BrasilInnovation Advisor
Jan. 2017 - Jun. 2022
Banco do BrasilUX Designer & Researcher | Product Strategy & Emerging Technologies
Jan. 2017 - Jun. 2022Brasília, DFLed UX research and innovation initiatives focused on the adoption of emerging technologies (AI, blockchain, data systems) within a large-scale organization. Key Contributions • Conducted qualitative and quantitative research (interviews, surveys, workshops) to understand user behavior, mental models, and adoption barriers
• Identified key drivers of trust, value perception, and decision-making influencing technology adoption
• Translated complex research insights into actionable product, service, and communication strategies
• Designed research-driven learning experiences to simplify complex technologies for non-technical users
• Facilitated workshops and co-creation sessions to align business goals, user needs, and technology opportunities
• Evaluated emerging technologies from a human-centered perspective, identifying usability, value, and adoption risks
• Supported product and service decisions by connecting behavioral insights with business and technology strategy
Banco do BrasilBusiness Account Manager
May. 2011 - Jan. 2017Brasília, Distrito Federal, Brasil
Banco do BrasilBehavioral Strategy & Client Experience | Business Banking
May. 2011 - Jan. 2017Brasília, DFWorked directly with business clients in high-stakes financial environments, developing a deep understanding of real-world decision-making, risk perception, and user behavior. Key Contributions • Conducted independent field research with clients and stakeholders to identify systemic gaps in financial products and service experience
• Designed and implemented new client engagement strategies (on-site visits, remote support, tailored solutions), improving acquisition, retention, and portfolio performance
• Managed and expanded a business client portfolio, generating significant growth and profitability through user-centered strategies
• Automated operational processes and optimized workflows, increasing efficiency and enabling higher volume of transactions and client support
• Applied behavioral insights to improve decision-making, communication, and client trust in financial products
• Identified opportunities for product and service improvement, contributing to early UX and digital innovation initiatives
• Recognized for performance and innovation, leading to rapid promotions into business-focused leadership roles
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