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Work Background
CastleBranchVideo Animator
Jan. 2018 - Mar. 2025Responsible for all video projects for internal and external audiences for Compliance and Clinical Rotation software company. Successfully launched a suite of FAQ and LMS video libraries, including managing web development, leading to a reduction of 30% in customer service calls. Directed on screen talent, producing videos that garnered thousands of views. Sourced outside production vendors while reducing overall production costs. Managed and assisted with design of customer service instructional guides. Worked closely with product managers to fine tune customer processes and communication, leading to expedited onboarding and a 50% reduction in custom demos. Managed design team to create new branding guidelines, ensuring consistency among all visual assets. Edited content and copy for video scripts, creating engaging long form and short form videos.
NMP CreativeVideo Production Specialist
Jun. 2016Freelance videographer, photographer, editor and motion graphics designer. Projects include corporate branding, animated explainer videos, and VFX clean up, portrait photography, and logo design.
Tayloe/GrayVideographer
Apr. 2015 - Dec. 2017221 N. 2nd St, Wilmington NC 28401Director of in house and client facing videography and photography, including motion graphic videos utilizing 3D and 2D animation. Created website specific and social media specific videos for pre-roll and retargeting for a variety of client niches garnering over 100K views. Created company processes for video production sales and photo studio rentals. Duties included Pre-Production: copy editing, storyboarding, location scouting, and talent hiring; Production: video equipment rentals, maintenance, filming; Post-Production: editing, motion graphics, VFX clean up, sound design, coloring. Clients included PPD, Cincinnati Thermal Spray, G-Code Tactical Holsters, and Kampgrounds of America.
Etcetera Media, LLCBusiness Partner, Vice President
Jul. 2010 - Mar. 2015Wilmington, NCProduced effective, creative broadcast commercials and web campaigns for regional agencies and direct clients, with overseeing projects from inception to delivery, including copywriting and creative direction. Increased revenue by over 100% by managing company operations, focusing on quality prospects and expanding production capabilities and deliverables. Clients included compounding pharmacies, health apps, and GE Healthcare internal campaigns.
Colonial Marketing GroupOffice Manager/Video Production
Aug. 2006 - Jul. 2010Managed office standards and bookkeeping while creating agency wide processes for account managers. Created strategic purchases for paid media utilizing Nielsen and Arbitron resources. Efficiently produced broadcast radio and TV commercials with creative solutions for regional businesses.
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