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Work Background
IAAD Istituto d'Arte Applicata e DesignProfessor of Prompt Design & AI Workflow Optimization
Oct. 2024Bologna, Emilia-Romagna, ItalyAs a Professor of Prompt Design & AI Workflow Optimization at IAAD, I guide students through the intersection of creativity, automation, and artificial intelligence, equipping them with the tools to enhance design workflows and digital content production. The course explores: AI-powered creativity – How artificial intelligence can streamline ideation, design, and execution. Workflow automation – Optimizing creative processes for greater efficiency and scalability. Prompt engineering – Crafting precise AI-driven prompts to generate high-quality visual and textual content. Industry applications – Practical use cases for AI in branding, communication, and multimedia production. By bridging design thinking and technology, I aim to empower the next generation of creatives to work smarter, innovate faster, and redefine digital storytelling.
IAAD- Istituto d'Arte Applicata e DesignStudent Tutor
Jul. 2024 - Oct. 2024Bologna
Zanichelli EditoreMarketing Communications Intern
Sep. 2020 - Dec. 2020BolognaDuring my internship at Zanichelli Editore, I had the opportunity to manage Instagram communication for the #ciboperlamente advertising campaign, working closely with the Marketing Director. In addition to curating the campaign’s digital presence. This experience allowed me to develop both strategic and creative skills while contributing to a meaningful project.
WOTTAFounder
Jan. 2020Bologna, Emilia Romagna, ItaliaKey Clients & Projects McFIT & RSG Group – Creative direction and multimedia production for two McFIT events: the opening of the Bologna branch (2018), including the production of a commercial and the organization of the launch event in collaboration with Red Bull (200+ attendees); and McFIT Italy’s anniversary (2023), featuring a concept centered on graffiti, modern art, music, and community building, developing content and communication strategies to strengthen the brand. BROIDR – Development of the visual identity and digital strategy for BROIDR, a Belgian company specializing in eco-friendly merchandising. Definition of the branding system, creation of communication materials, and development of the online positioning strategy to enhance the brand’s presence across digital channels and the retail sector. SustainaBol – Creative direction and development of the visual identity for SustainaBol, defining the concept, branding, and communication materials for the event. CNR Italia – Development of multimedia content for scientific communication, including a 3D animation on advances in nanostructured material research. The project was published in Chemistry World and featured in the science segment of TG3 Italia. Zanichelli Editore – Photography and video production for the #Ciboperlamente campaign, in collaboration with illustrator Fernando Cobelo. Talent Management – Strategy and management of emerging creators, focusing on positioning, monetization, and organic growth. Developed multichannel formats and strategies for Qulobrando and other creators, achieving 10M+ views and increased sponsorship opportunities.
Filthy BrandPrinicipal Cofounder
Jan. 2016 - Jan. 2020BolognaBack in 2016, as a young and scrappy creative, I co-founded Filthy Brand, a clothing brand that went on to produce over 1,000 garments and organize more than 20 events across Rome, Bologna, and Milan. I wore many hats: art direction, accounting, event planning, and overseeing every step of garment production—from concept to final product—including digital communication. This humble entrepreneurial journey was my crash course in creativity and business, allowing me to experiment, fail, grow, and learn valuable lessons across multiple fields.
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