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Work Background
PFFC | Paper, Film & Foil ConverterEditor
Jun. 2018 - Jan. 2019Greater Chicago AreaPFFC is an all-electronic, on-demand, 24/7 resource in which recognized experts and experienced staff assist converters around the world to become more efficient and profitable in their manufacturing and business practices. Subscribers to our E-Clips e-newsletter receive weekly updates covering newsworthy information on technology, products and services, and marketing and management trends.
Packaging Technology TodayEditor
Jun. 2018 - Jan. 2019Greater Chicago AreaPackaging Technology Today was first introduced in 1996 and is the most comprehensive packaging publication produced. It was designed primarily for the entrepreneur whose primary objective is to buy or sell equipment, materials, and services. Packaging Technology Today is published monthly and circulated to qualified packaging companies, dealers and brokers. Advertisers benefit from our exclusive circulation targeted to qualified buyers.
Oval Fire ProductsAdvisory Board Member
Mar. 2015 - Oct. 2018Wheaton, IllinoisOval Fire Products offers the only 10-pound fire extinguisher that measures three inches deep, fitting in a flush, fully recessed cabinet without requiring a change from the standard 3 5/8 inch wall stud. Oval also has a standpipe valve for fire hose connections that protrudes less than the building code limit of four inches. Oval Fire Products innovations make life easier for architects, designers, builders and owners.
University of Florida College of Journalism and CommunicationsPR/College of Journalism Advisory Board Member
Jan. 2013 - May. 2018Gainesville, Florida AreaThe College of Journalism, Department of Public Relations Advisory Council is made up of local, state and national media professionals as a way for the department to communicate with various industries. Members of the Council meet twice a year. Their service consists of meeting with faculty, meeting with students and working with the department on issues involving everything from curriculum to careers.
Walker Sands CommunicationsSenior Vice President of Public Relations
Nov. 2012 - Jun. 2014Greater Chicago AreaIn one of its first outside leadership hires, as SVP I oversaw the strategic direction of client work for mid-sized and blue-chip companies, including Cisco, Acquity Group, hybris SAP, and CompTIA. I added more developed social media and writing services to meet the demanding needs of the growing client base. In the first 90 days of my tenure, I added $90K+ in incremental firm billings. While there, I increased the PR department’s profitability by 130% and maintained an average employee retention rate of more than 90 %
PFFC | Paper, Film & Foil ConverterContributing Editor
Jan. 2011 - Jun. 2018Greater Chicago AreaPFFC is an all-electronic, on-demand, 24/7 resource in which recognized experts and experienced staff assist converters around the world to become more efficient and profitable in their manufacturing and business practices. Subscribers to our E-Clips e-newsletter receive weekly updates covering newsworthy information on technology, products and services, and marketing and management trends.
Pietryla PR & Marketing LLCPresident of Pietryla PR & Marketing | Fractional CMO
Nov. 2002Chicago, IllinoisI am passionate about helping packaging and energy companies elevate their brand, increase market share, and boost profitability. With a focus on developing comprehensive marketing and branding strategies, I excel in overseeing product launches and aligning marketing and sales at a strategic level. My executive roles at companies like Dow Packaging and National Coal Corp. have equipped me with the expertise to navigate complex crisis situations and manage global plans and teams. Recognized as a strategic growth catalyst, I have a proven track record in generating new and recurring revenue. Leveraging 25 years of operating experience, management skills, and a strategic mindset, I lead successful marketing strategies in an increasingly technology-driven world. My strengths include: Executive Leadership & Presentation Skills Strategic Communication Planning General Business & Financial Stewardship Strategic Partnerships & Corporate Alliances Online User Engagement & Experiences Digital Marketing & Social Media Strategy Product Marketing & New Market Development Customer Acquisition & Retention
Grant Jacoby IncAccount Executive
May. 2001 - Nov. 2002Greater Chicago AreaGrant/Jacoby had a PR group of less than 15 people to support its advertising activities. I was the only dedicated B2B public relations team member. My clients included Hyster lift trucks, International Truck & Engine, Dyneon Fluoropolymers (3M), and Rexam Beverage Cans North America.
Gibbs & SoellAccount Executive
Jan. 1999 - Jan. 2001In this role is supported Dow Performance Foams and Dow Engineered Films & Laminates. In the last year of my tenure, I served Dow directly as an in-house global MarCom manager for the (then) performance foams business unit. I managed its multi-million dollar communications budget by hiring agencies, coordinating with sales, and planning global marketing initiatives. I also contributed to the annual report and crisis communications teams.
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