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Work Background
Creative Brand Advisor
D BITTS MediaCreative Brand Advisor
Jul. 2021New York, New York, United States
VP, Brand & Creative
Bodybuilding.comVP, Brand & Creative
Apr. 2021Danielle has been the head of Brand & Creative for Bodybuilding.com since 2021. For the last four years she's worked to oversee a rebrand, leading both the visual identity and industry positioning for BBCOM, along with developing original content series, productions and managing the teams that execute across organic + paid social, email, influencer, editorial, search and SMS channels. She's led the launch of 8+ private label supplement lines and the launch of an entirely new fitness app. A certified health and fitness coach, she understands what makes the core consumer tick. As a former D1 athlete and current practicing athlete, Danielle not only knows the brand, she lives it. Under her leadership BBCOM has returned to its root of educational-first content, while approaching efforts in an engaging and entertaining manner. Organic audiences grew 714%, email subscribers grew 309%, and the brand signed over 250 athletes to represent BBCOM in the community. Danielle leads with the notion that strong content and strong community will ultimately set you up for success for strong commerce
Director, Original Content
Tinyhood, Inc.Director, Original Content
Jan. 2021 - Aug. 2021
Producer
SpartanProducer
Mar. 2018 - Mar. 2019New York, New York, United States
Senior Creative Producer
SpartanSenior Creative Producer
Feb. 2018 - Jan. 2021New York, New York
Journalist, NY1 News
SpectrumJournalist, NY1 News
Aug. 2016 - Aug. 2017New York, New York
Director of Video Production
LIU BrooklynDirector of Video Production
Jul. 2016 - Mar. 2018Brooklyn, NY
Multimedia Journalist
Anton MediaMultimedia Journalist
Sep. 2015 - Sep. 2016Mineola, New York
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