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Work Background
EdelmanSenior Account Supervisor
Jan. 2024United States, Virginia BeachI lead strategic communications across genitourinary Oncology and hematology, helping clients translate complex data and regulatory milestones into bold, meaningful narratives. Through cross-agency collaboration and insight-driven counsel, I drive integrated campaigns that elevate scientific innovation and make a real impact across the oncology journey.
JPA HealthAccount Supervisor
Nov. 2022 - Jan. 2024United States, Virginia BeachSenior communications manager for global pharmaceutical and bio/MedTech clients. Manage awareness campaigns and events, develop data and regulatory milestones strategy and messaging, draft news announcements and cultivate media interest on important news announcements. Drive projects from conception to completion, managing timelines, project trackers, and budgets. Lead client calls and in-person meetings. Provide constant, positive contact with key clients, keeping the client informed of account activity through accurate and timely reports. Demonstrate deep knowledge of and passion for the client’s category, competition, brand, and business goals. Work with client and agency colleagues to develop communications strategies and tactical plans. Effectively manage the production of client assignments and deliverables, assuring on-time and error-free delivery; foster productive partnerships with agency specialists to get the job done. Keep senior management briefed on account activities, financial status, and emerging client issues or needs. Foster client understanding of the agency’s needs and perspective; understand, communicate, and advocate the agency's point-of-view. Articulate client requests to relevant members of the JPA team; evaluate work product from agency specialists to ensure alignment with client expectations. Actively train and help junior account team members achieve peak performance; anticipate/address performance issues quickly and directly. Participate in agency activities and nurture agency values and principles. Administer client budgets based on accurate estimating and tracking of hours, out-of-pocket expenses, and reconciliation against estimates. JPA clients represented included: Takeda Pharmaceuticals, Intuitive Surgical, SAGE Therapeutics and Speak Up for COPD, among others.
Spectrum Science - GLOBALHealthPR partnerAccount Supervisor-Biotech
Feb. 2022 - Jul. 2022Senior communications manager for a global pharmaceutical client in the rare disease space with an annual budget upwards of $1.6 million. Develop and manage disease awareness campaigns and events, data and regulatory milestone strategy and messaging, drafted news announcements, and cultivated media interest in patient stories and disease awareness. Manages large projects timelines and deadlines; brings potential issues to VP. Effectively manage time and resources across projects. Serve as a day-to-day client contact on specific projects and mobilize interwoven teams towards progress, action, and results. Analyze research findings to distill key takeaways and formulate associated communications recommendations. Spectrum client represented was Horizon Therapeutics.
Virginia Department of Transportation Hampton Roads District / On Point Transportation PRSenior Communications Specialist
May. 2021 - Feb. 2022Hampton Roads, Virginia Metropolitan AreaServed as a Senior Communications Specialist on contract for the Virginia Department of Transportation developing and executing district-wide communications initiatives regarding highly politicized and visible transportation construction projects. Write and edit communications for external audiences including news releases, fact sheets, brochures and collateral, external newsletters, communications plans, and website content. Plan and implement project ribbon-cutting and groundbreaking events including site logistics, invitations, talking points, media pitch, speakers, agendas, catering and photography. Oversee planning and production of internal publications, videos and slideshows. Coordinate with internal and external communication subject matter experts and strategic partners on product and project developments for internal and external audiences. Provide information to media and serve as official spokesperson. Develop messages and talking points on emerging and current issues. Establish and maintain media relationships.
Havas FormulaSenior Account Supervisor
Jan. 2019 - Feb. 2020San Diego, CAManage day-to-day account strategy for ten key client accounts starting at $15k/month retainers. Develop and execute large-scale strategic communication plans for high-tech clients. Inspire and mentor junior-level staff to build relationships with key media and develop public relations skill sets. Build quality media relationships with coverage inking in publications such as Forbes, TechCrunch, Bloomberg, Business Insider, and TheHill. Develop and promote the corporate brand, images, and identity to the media and the public. Contact corporate representatives, government officials, or community leaders to increase awareness of organizational causes and raise funds. Determine target demographics and devised strategic public relations initiatives to reach target audiences. Build and strengthen industry partnerships to improve client placements, amplify coverage and maximize the effectiveness of marketing strategies.
KCD PR Inc.Strategic Communications Associate
Aug. 2018 - Jan. 2019San Diego, CAManage day-to-day account strategy for eight key client accounts starting at $10k/month retainers. Managing and guiding junior-level staff in media relation strategies. Prepare public relations presentations and plans by gathering information on business objectives, vision, brand strategy, competition, and industry trends. Respond to requests for information from media or designated appropriate spokesperson or information source. Create unified messaging of public relations efforts in conjunction with advertising campaigns by working closely with marketing peers. Engage in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications. Prepare and edit organizational publications such as employee newsletters or reports for internal or external audiences. Draft press releases detailing relevant newsworthy information and supporting brand image, and work with news media to disseminate agency positioning. Study objectives, promotional policies, or needs of organizations to develop public relations strategies influencing public opinion or promoting ideas.
Tax AnalystsStrategic Communications, Acquisitions Editor
May. 2018 - Sep. 2018Expand the acquisitions team to represent a range of operations, including author and content procurement, public relations, business relationship development, and editorial strategy. Manage a $400,000 budget and streamlined the contracts process to save $20,000 per year. Collaborate with sales and marketing teams to produce new products and meet target goals. Provide concise and constructive editorial feedback to writers for three weekly magazine publications. Pitch content strategies and managed editorial asset acquisition. Coordinate tax policy content and topics with the editor-in-chief. Conduct editorial meetings with staff members to collaborate and review proposed publication suggestions. Proofread, edit, and evaluate the final copy to verify content aligned with established guidelines. Delegate and track each staff member's and freelance writer's assignments and deadlines. Work with graphic artists, post-production team members, and other specialists to produce captivating and successful content. Track contracts for management and issued regular tracking reports covering current status and upcoming milestones. Negotiate and administer copyright contracts.
Society for NeuroscienceNeuronline Editor
Oct. 2017 - May. 2018Washington D.C. Metro AreaExpand the acquisitions team to represent a range of operations, including author and content procurement, public relations, business relationship development, and editorial strategy. Manage a $400,000 budget and streamlined the contracts process to save $20,000 per year. Collaborate with sales and marketing teams to produce new products and meet target goals. Provide concise and constructive editorial feedback to writers for three weekly magazine publications. Pitch content strategies and managed editorial asset acquisition. Coordinate tax policy content and topics with the editor-in-chief. Conduct editorial meetings with staff members to collaborate and review proposed publication suggestions. Proofread, edit, and evaluate the final copy to verify content aligned with established guidelines. Delegate and track each staff member's and freelance writer's assignments and deadlines. Work with graphic artists, post-production team members, and other specialists to produce captivating and successful content. Track contracts for management and issued regular tracking reports covering current status and upcoming milestones. Negotiate and administer copyright contracts.
RONI HICKSPublic Affairs
Jun. 2015 - Jul. 2017Greater San Diego Area• Create and execute strategic communications and community outreach plans • Analyze political environments and land use plans and determine how to position client messaging to achieve client projects being approved by city council • Monitor day-to-day media and community news
Glass House PressCommunications Consultant
Jul. 2012 - Dec. 2021Greater San Diego AreaSenior communications consultant and project manager for a boutique publishing house focusing on young adult high fantasy and fiction novels. Collaborate with the CEO/editor-in-chief/publisher-in-chief on key editing and production decisions and timelines for publications. Create and execute strategic communication and marketing plans for authors that have resulted in books being ranked #1 in respective categories on Amazon. Manage manuscript submissions and negotiated publishing contracts. Acted as liaison between media and company during press releases and interviews. Enhanced media statements and presentations before sending them to the general public or media organizations. Determined readiness of written pieces, made changes, and approved final versions for publication. Coordinated with writers to maintain a consistent voice while removing storyline problems. Built productive relationships with writers, editors, designers, and other professionals to successfully produce young adult novels.
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