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Work Background
Spec-Savers South AfricaChief data and analytics officer
Nov. 2022South AfricaMain responsibilities: • Developing and implementing a comprehensive data strategy aligned with the organization's overall strategic goals. This involves identifying data needs, sources, governance frameworks, and analytics capabilities. • Derive actionable insights from data through advanced analytics and data visualization techniques. • Promoting a data-driven culture within the organization by fostering data literacy, training staff on data analytics tools, and encouraging data-driven decision-making at all levels. • Overseeing the design, implementation, and maintenance of data architecture and infrastructure, including data warehouses, data lakes, and data pipelines. • Establishing policies, standards, and procedures for data management, ensuring data quality, security, and compliance with regulations.
FNB South AfricaExecutive Head of Data, Reporting & Rewards Engine (eBucks)
Apr. 2016 - Oct. 2022Johannesburg Area, South AfricaResponsible for providing strategic direction and managing teams of specialists overseeing the following key areas: • Led teams in developing, testing, implementing, and maintaining rewards models across FNB retail, business, and international sectors. Successfully integrated structured and unstructured data sources to establish a comprehensive customer 360-view across all products and services. • Directed efforts in creating insightful reports and generating actionable business insights across various business units within the organization. • Oversaw the ETL process into the data warehouse, facilitating analytics, insights, and reporting functions. • Spearheaded customer analytics initiatives to derive strategic insights and enhance understanding of customer behaviour and preferences. • Provided expertise in financial modelling to support decision-making processes and strategic initiatives. • Managed and executed campaigns effectively, leveraging data-driven strategies to optimize campaign performance and ROI. • Provided guidance and development support for enhancing rewards models, ensuring alignment with organizational objectives and customer needs.
FNB South AfricaSenior Quantitative Analyst
Sep. 2015 - Mar. 2016Manage team that build, maintain and monitor application scorecards across different banking products
P:CubedAnalytical Consultant
Oct. 2014 - Aug. 2015Johannesburg Area, South AfricaPrimary analytical contact with clients and partners. Building of segmentation models to accurately segment clusters of consumers within the client’s customer base. Development of response, risk, attrition, and propensity statistical models using data from client and external sources, that will assist clients to target most probable customers to respond to an appropriate offer. Hosting of client technical workshops with clients, to recommend model approach, business strategy, etc. Analysis of client data, external data, in producing outcome driven strategic recommendations to our clients. Continual engagement with clients ensuring maximum business value add to clients. Embedment of key P:Cubed IP variable at client i.e. development of income, sophistication, attractiveness, and new industry models. Mentor to junior scoring personnel.
P:CubedScoring Analyst
Oct. 2012 - Sep. 2014Johannesburg Area, South AfricaDevelopment of response, attrition, and propensity statistical models using data from client and external sources, that will assist clients to target most probable customers to respond to an appropriate offer. Building of segmentation models to accurately segment clusters of consumers within the client’s customer base. Analysis of client data, external data, in producing outcome driven strategic recommendations to our clients. Monitoring of previous campaigns to refine current models, and further segmentation/refinement of models. Calibration of internal income/attrition/collections and risk models to client portfolios.
Telkom SASpecialist data analyst
Jul. 2009 - Sep. 2012Main duties: • Perform segmentation based on a customer’s needs, behaviour and value. • Develop models to predict customer churn/attrition. • Develop up sell and cross sell models. • Estimate customer potential/future value. • Data cleaning and manipulation. • Perform ad-hoc queries. • Perform quality checks on data. • Manage four new employees. • Administer Telkom SAS Server.
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