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Work Background
Creative Director and Managing Partner
One Day At A Time (ODAAT)Creative Director and Managing Partner
Mar. 2022Doha, QatarHighlights: - Lead creative direction for an independent experience studio delivering brand campaigns, cultural events, and immersive activations. - Translate briefs into bold, emotionally resonant ideas that connect with audiences and stand out in the region. - Oversee cross-functional creative teams, from concept development to execution and performance review. - Established ODAAT as a sought-after creative events partner for brands looking to speak to culture, not just consumers.
Account Manager
Grey GroupAccount Manager
Jun. 2021 - May. 2022Doha, Qatar
Senior Account Executive
Grey GroupSenior Account Executive
Dec. 2017 - Jun. 2021Doha, QatarHighlights: - Led integrated campaign development for Barwa Bank, Qatar Post, NOVO Cinemas, and MOPH. Played a key role in the creative execution of high-impact national campaigns for FIFA Arab Cup 2021 and Qatar Grand Prix (F1). - Oversaw digital transformation strategies and multi-platform rollouts for key clients. - Supported creative collaboration for projects tied to FIFA World Cup 2022 and the World Padel Championship. ✳ During this time, I began transitioning from account strategy into creative concepting, campaign building, and production leadership.
Communication Designer
The Look CompanyCommunication Designer
Aug. 2016 - May. 2017Doha, Qatar- Developed visual and textual content for branding campaigns across sport and retail verticals. - Worked closely with clients and internal creative teams to align execution with brand identity.
Sales and Marketing Specialist
STADASales and Marketing Specialist
Oct. 2012 - Jul. 2016Beirut District, Lebanon- Coordinated congress logistics, marketing rollouts, and collateral design for pharma sector events. - Created branded event materials to increase engagement and visibility at medical and scientific exhibitions.

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