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Work Background
Capital OneSenior Communications Associate
Dec. 2022Richmond, Virginia, United States* Leverage technical and creative writing skills to develop content in a variety of formats and mediums in order to engage agents and meet stakeholder needs on large, complex initiatives as well as short-term, urgent issues.
* Act as a subject matter expert for communications initiatives and work with various partners to understand performance support needs and make recommendations for support.
* Partner to develop the tools and processes that will best meet our agent and business’s needs.
* Contribute to the processes established to develop agent messaging and deliver communication materials. * Monitor, track and report on content performance, as well as analyze content and campaigns to translate anecdotal or qualitative data into recommendations and plans for improvements.
Capital OneContent Strategist
Nov. 2021 - Dec. 2022Richmond, Virginia, United States•Develop an understanding of our customers’ experiences so we can rethink how our content can help agents deliver brand-defining customer service
•Engage with agents to understand their needs, pain points, and the challenges they overcome every day when solving customer needs
•Partner with technology, product, design, and business teams to uncover customer and business needs–then translate these into natural and engaging conversations for our agents
•Collaborate with peers across Capital One to ensure strategic alignment with enterprise content standards
•Write and manage the content user experiences within Empath, a state-of-the-art platform for agent/customer interface
•Contribute to content and voice standards to assure content quality while mitigating risk
•Analyze existing content to identify opportunities for quality improvement
Summit ConsultingMarketing Project Manager
Jan. 2019 - Oct. 2021Lakeland, Florida Area• Researches, prepares, writes and reviews articles for internal and/or external communications, which may include general announcements, presentations, newsletters, advertisements, operational changes, and press releases, content for internal/external websites and/or communications to customers. • Ensures communications are appropriate, accurate and grammatically correct.
• Develops and executes communication strategies and timelines for communication initiatives.
• Identifies and documents project stakeholders' objectives, audience, standards, timing, budget and distribution methods. • Collaborates with design team to ensure creative objectives are clearly defined and executed.
• Plans and organizes activities and events for customers or employees relating to trade shows, special promotions, rollouts, product launches, and public/community relations.
• Collaborates with management and other functional areas (Sales, Underwriting, etc.) to understand desired outcomes and ensure objectives are met. • Participates in maintaining company archives/libraries for photographs, logos, graphics, communications, newsletters, press releases and other communication materials.
• Maintains an organized record of ongoing projects and keeps marketing leadership informed on project status on an ongoing basis.
• Participates in responding to routine inquiries, requests, concerns and/or complaints.
• Refers non-routine inquires to more experienced staff.
• Develops working knowledge of regulatory guidelines and agencies pertaining to communications, advertising and marketing materials.
YLakelandExecutive Director
Jul. 2018 - Oct. 2018Lakeland, Florida Area• Responsible for the hiring of all YLakeland team members • Lead, coach, develop, and retain high-performing YLakeland team members
• Develop and maintain effective management systems and personnel policies
• Oversee Advisory Board to seek their involvement in organization decisions and policies
• Review and approve contracts for services
• Serve as YLakeland’s primary spokesperson to the community, the media, funders, and the board
• Establish and maintain relationships with various organizations throughout the Lakeland community and utilize those relationships to strategically enhance YLakeland’s mission
• Work with Marketing Director to deepen and refine all aspects of communication—from web presence to external relations • Assist the President of the LEDC to expand local revenue generating and fundraising activities to support existing programs and operations • Use external presence and relationships to garner new opportunities
• Work with LEDC President and VP of Operations to prepare and maintain annual budget
• Strategic planning and implementation of goals and strategies through OGSMs and dashboards
• Recommend timelines and resources needed to achieve strategic goals
• Utilize dashboard to effectively track progress and drive organizational change and growth
• Continually evaluate and respond positively to the ongoing needs of the organization
• Aid in the successful planning, coordination, and running of the Summer Leadership Program
• Operate the internship program for the Lakeland community to provide internship opportunities for qualified local candidates • Develop and maintain effective systems for program development including responsible budgeting and staffing for all programs
YLakelandAssistant Director
Dec. 2017 - Jun. 2018Lakeland, Florida Area• Assist with the planning, coordination, and execution of the Summer Leadership Program, Campus Ambassador Program, & Lakeland Intern Program
• Responsible for the hiring, management, and operational success of the Campus Ambassador Program
• Work with Communication Director to design and purchase promotional materials for campus visits and Campus Ambassadors
• Assist in the coordination of speakers, trainers, tour guides, and participants on scheduling dates, contracts, meetings, and other pertinent info
• Develop, administer, and manage program budgets, reports, and account expenditures with the help of the VP of Operations
• Communicate follow-up and feedback with speakers, trainers, tour guides and
supervisors related to each program
• Build relationships with the local colleges & gain support for YLakeland’s presence and
Ambassadors on their campus
• Oversee the development and regularly update informational flyers, web pages, and
brochures related to all YLakeland programs
• Develop and manage the Lakeland Intern program’s social media presence and email
newsletter to engage additional participants
• Present in front of various audiences about YLakeland and its programs
• Represent YLakeland at private and public functions as needed
• Oversee survey and follow-up system for program participants
• Perform assessments, evaluate, and analyze individual programs and upload relevant
stats to dashboard system
• Develop innovative action plans for areas of improvement
• Research, develop and aid with the implementation of additional programs that are
consistent with YLakeland’s mission
• Contribute to the short and long-term organizational planning and strategy of YLakeland programs
• Improve efficiency and effectiveness of all internal operations
• Select, train, and manage interns for effectiveness and efficiency
• Select, train, and manage all Campus Ambassadors
• Responsible for coordinating social events for Campus Ambassadors to create team
rapport
Publix Super MarketsCorporate Communications Coordinator
Oct. 2017 - Dec. 2017Lakeland, Florida Area-Design strategies to meet project, department, and company communication objectives.
-Develop ongoing associate communication, such as Publix News magazine, Publix News Live videos, Publix Connection web portal, paycheck messages and company newswires used to inform associates of company events, initiatives and goals.
-Create content for publix.com and publix.org, department newsletters, news releases, and associate appreciation visit schedules and communications.
-Assist in writing speeches and communications for company leaders to ensure the Publix brand, story and initiatives are clearly communicated.
Publix Super MarketsAssociate Digital Communications Specialist
Oct. 2016 - Dec. 2017Lakeland, Florida AreaIn Public Affairs, the Associate Digital Communications Specialist develops and executes plans to support current associate digital platforms like the Company’s intranet and extranet, associate-facing websites, including mobile and apps, and also blogs. This includes sending mass communications to associates in Publix stores and support locations, and developing and managing metrics, analysis and reporting of retail communications to retail leadership. The incumbent serves as a subject matter expert (SME) for associate-directed digital communications and reports to the Associate Digital Communications Supervisor. Primary Responsibilities -Recommending, developing and executing plans for associate digital communication platforms to support the effective use of technology within our business areas, and to increase productivity and ease of accessing information for our associates, which results in building internal brand loyalty and a more agile and effective workforce -Serving as the SME in digital content on cross-functional teams and one-on-one interactions with business areas -Writing, developing, editing and managing content for associate digital platforms to support companywide and business area initiatives that require digital communication with associates in their professional and personal interactions with Publix -Managing the retail communications process to streamline communications to retail management so they can spend more time on the sales floor, mentoring associates and assisting customers and -Serving as the SME in digital content management tools and technologies, including our content management systems, portal tools, SAP, blog platform, image editing software, PDF editor and any future digital publishing tools or technologies
Publix Super MarketsCorporate Communications Administrator
May. 2016 - Oct. 2016Lakeland, Florida Area-Support the operations of Corporate Communications (Corporate Communications/Digital Associate Communications/Video) and Special Projects
-Responsible for office administration, organizing and analyzing information & department metrics, including those of historical nature
-Proofread & process mass communications
-Managing SharePoint team sites
-Manage & organize digital files
-Prepare & submit award packages
Tampa Bay Times - Times Publishing CoSales Assistant
Jun. 2013 - Jul. 2014Tampa/St. Petersburg, Florida Area-Assist sales representatives with ordering advertisements and setting appointments
-Research competitive media for leads
-Coordinate advertising changes with production
-Execute account adjustments
-Administrative tasks such as answering and directing phone calls
Sirius XM Radio Inc.Hits 1 Intern
Jan. 2012 - May. 2012Music Programming Intern- Hits 1
-Edit audio of show clips and celebrity interviews
-Create script for Weekend Countdown and Hit-Bound
-Brainstorm ideas for possible on-air topics/graphics
-Interview people on the street for air use
-On-air and board operation coaching and instruction
-Input event logs, voice tracks, and other audio into Prophet
-Research news that is current within pop culture for on-air shows
-Update the Facebook and Twitter pages daily with celebrity news, engaging content, and promotions through HootSuite
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