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Work Background
ConfidentialSenior Design Director
Aug. 2024San Francisco Bay Area
Good Things Done RightDigital Lead
Jul. 2024Napa, California, United States
apree healthSr Director of Design
Mar. 2019 - Jan. 2025- Built and led a creative and collaborative work environment, contributing to the overall design vision and company direction.
- Supervised the design team, guiding strategy formulation and implementation for effective design outcomes.
- Maintained design standards, guidelines, and best practices to elevate the quality and impact of design deliverables.
- Integrated state-of-the-art design concepts and tools, enhancing the organization's design capabilities.
- Led product strategy initiatives, aligning design objectives with market trends and user needs to drive innovation and growth.
- Developed product roadmaps and strategic plans, increasing profitability and customer satisfaction.
- Implemented a Strategic Design Process to generate and validate new business initiatives, enhancing profit models and increasing core offerings' stickiness.
Expedia GroupDirector of User Research and Content Strategy
Jan. 2018 - Dec. 2018San Francisco Bay Area- Directed the user experience design process, providing guidance and leadership to a team of UX designers, researchers, and content strategists.
- Steered in-depth user research activities to gather valuable insights, shaping the overall user experience.
- Spearheaded the design and optimization of user interfaces through test-and-learn methodologies, ensuring a cohesive and intuitive user experience.
- Led the development of a new product strategy, integrating user research insights to create a roadmap that increased user engagement and satisfaction.
- Drove strategic initiatives that resulted in a 15% increase in user retention and a 10% improvement in conversion rates.
- Empowered the design team to lead core business innovation by establishing an iterative innovation cycle, facilitating the swift generation and testing of strategies, and scaling new offerings.
General AssemblyUX Instructor
Apr. 2014 - Oct. 2015San Francisco, CA
Walmart eCommerceSr UX Architect
Jan. 2013 - Jun. 2014San Bruno, CA- Led design and architecture of user experiences for digital products.
- Collaborated with UX researchers to define research goals and methodologies. - Created wireframes and prototypes to visualize and communicate design concepts effectively. - Combined cutting-edge concepts into design strategies to maintain a competitive edge.
- Conducted collaborative design thinking sessions and workshops to extract valuable insights from cross-functional teams.
- Embraced an iterative design process, refining and enhancing designs based on user testing results and stakeholder feedback.
Napa Valley CollegeAdjunct Instructor of Digital Arts
Aug. 2012 - Dec. 2013Napa
AAA NCNUSr. Interaction Designer
Oct. 2009 - Mar. 2011
BOXlabPrincipal
Sep. 2009 - Dec. 2012
Remarkd.comCo-founder, President
Feb. 2008 - May. 2009
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