Anthony Baker

Managing Director @R/GA

Investor & VCMarketingITActorC-level ExecutiveSales & BizDevConsultingEntertainmentGeneral PartnerManaging PartnerCOOBrand Marketing ManagerCommunications ManagerCustomer Success ManagerProduct ManagerProject ManagerAccount ManagerBusiness Development ManagerPartnerships ManagerHead of GrowthExecutive CoachAdvisorEngagement ManagerMarketing DirectorCTOCMO

Partnering with the most iconic global companies drive measurable growth at the intersection of business, technology, strategy, creative and design. Anthony is a seasoned digital business consultant and technologist with 24+ years of experience across 4 continents. Founding member of R/GA Japan, Anthony was instrumental in establishing and growing the business in Japan by developing key core client relationships in market, as well as forging and managing strategic partnerships across APAC. Since taking the agency's managing role, Anthony has driven Japan's successful Go-To-Market strategy and positioning, driving double digit growth and expanding services to markets like Korea and Taiwan. Anthony won and established core relationships with Nike, Shiseido, gaming unicorn PONOS, Cartier, b8ta, Disney and Sapporo, and supported the work for clients like Google and Fujitsu. Anthony moved to Japan in 2017 from R/GA London, where he helped grow the London office from 30 to 350 members in 6 years. He led projects for Nokia and Microsoft, helped establish and grow Google’s global partnership through key projects like Google Outside, Google WorldCup, and Google’s Searching for Syria, and led the Nike tech work in EMEA, winning a Eurobest Grand Prix for Nike on Demand. Before joining R/GA, he worked at Possible (formerly Schematic) pioneering innovative experiences like the digital betting system for Hong Kong Jockey Club and the Cannes TouchWall; web and TV apps for Microsoft and Nickelodeon, and global platforms for Vevo, Microsoft and Dell. Anthony is often speaking at international conferences like AdWeek, RISE, Digicon, Campaign360, and has authored articles in publications like The Guardian, Contagious, Marketing Interactive and Campaign.

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