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Work Background
IHC AgencyAccount Manager, Social Media
Feb. 2025Tampa, Florida, United States- Owning end-to-end strategy development and lead client presentations in collaboration with Director and Senior Director. - Act as the primary client liaison for all social media initiatives, ensuring clear communication and alignment across campaigns. - Lead internal and client-facing meetings, develop agendas, and document actionable next steps. - Manage and mentor a team of four Social Media Coordinators, providing guidance on daily execution and professional development. - Oversee day-to-day content planning and creation across platforms, ensuring consistency with brand voice and objectives. - Support influencer marketing efforts, including strategic planning, research, partnership management, and contract negotiation. - Secured over $60,000 in influencer and brand partnerships through strategic outreach and relationship building. - Creative direct and produce branded photo and video shoots, managing shot lists, budgets, and day-of execution. - Review and optimize content calendars, providing strategic feedback to enhance performance and engagement. - Improve internal workflows by implementing scheduling tools and streamlining reporting processes. - Create and maintain monthly performance reports, driving transparency and data-informed decision-making.
Leticia Ribeiro Perez Creative StudioContent Creator & Strategist
Jun. 2020 - Feb. 2025✓Developed strategic & intentional content strategies for beauty, lifestyle, and small businesses. ✓Created and managed content calendars for Instagram, Pinterest, and TikTok for up to six clients at a time. ✓Social-first content creation: TikTok and Reels, brand and product photography, copywriting, and design (Canva). ✓Created brand guidelines and collaborated with client's teams to ensure in-house efforts aligned with overall strategy. ✓Assisted in-house marketing teams on new product launches which included social creative direction. ✓Pinterest management & consulting resulting in increase of brand awareness, website visits, bookings and sales. ✓Led influencer marketing initiatives, research and management. ✓Creative directed brand shoots. ✓Content consulting & repurposing for various marketing channels including email and website.
Evolve Personal HealthSocial Media & Digital Marketing Manager
Jan. 2020 - Aug. 2020Tampa/St. Petersburg, Florida AreaCreating social media calendar for Health Conscious App Creating social media calendar for Chitra, co-founder of the Health Conscious App Community management for both accounts Create digital marketing strategy for Health Co. Make the creative ads for the app Publish Google Ads campaign Follow ad budget Keyword and hashtag research
Hype GroupCommunications Intern
Aug. 2019 - Dec. 2019Tampa/St. Petersburg, Florida AreaHelp with creating monthly content calendar for all social media clients Assist with content ideas and shoots Copywriting for social media for multiple clients Community management for clients Assist with monthly reports Hashtag research Assist with press pitches Create media lists Assist with influencer relations
Brand Girl MagicSocial Media Coordinator Intern
Jul. 2019 - Jan. 2020Tampa/St. Petersburg, Florida Area
Sol StudioSocial Media & Content Intern
Jun. 2019 - Jan. 2020Tampa/St. Petersburg, Florida Area
The One Club Creative Boot CampProject Manager, Campaign Strategist, and Creative
May. 2019 - May. 2019Miami/Fort Lauderdale AreaDevelop campaign strategy and message with the rest of the team. Manage team progress and timeline for tasks. Help create creative for the campaign. Put together presentation and present with the rest of the team.
Her Campus MediaPresident - USF Chapter
Jan. 2019 - May. 2020TampaManage four teams of over ten members with meeting deadlines, assistance, and leadership. Participate in the Social Media, Public Relations, and Writing teams as an active member. Create content for all social platforms like Instagram, Twitter, Facebook, and Her Campus website. Responsible for weekly reports to Nationals. Organize and execute sponsorship posts and relationships with brands.
McKay Advertising + ActivationDigital Marketing Coordinator Intern
Jan. 2019 - May. 2019TampaPlan and coordinate events. Assist with invoices. Assist with budget update. Assist with client reports. Participate in team meetings. Collaborate on current projects. Manage Instagram Launch campaigns.
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