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Work Background
Weleda EspañaDigital Key Account Manager
Oct. 2024Madrid, Community of Madrid, SpainResponsible for the eCommerce channel in Spain for a natural cosmetics brand, managing Amazon (Vendor model) and Pure Players, and coordinating commercial actions across online pure player clients: - Assortment, pricing, and promotion planning by client and channel, focused on commercial efficiency and sell-out rotation. - Quarterly strategic reporting with actionable insights for executive committees. - Profitability evaluation of digital activations, especially on low-rotation platforms. - Resolution of conflicts arising from price matching dynamics and cross-channel alignment. - Coordination of commercial plans and forecasting per client, including visibility, volume and pricing adjustments. - Digital assortment management in regulated environments, ensuring visibility and commercial compliance per channel. - Constant collaboration with sales, marketing, finance and supply teams for the execution of multi-client tactical activations.
Procter & GambleAmazon Digital Specialist
May. 2023 - Sep. 2024Madrid, Community of Madrid, Spain1. Coordination of the transition of the in-housing process for Amazon Sponsored Ads in the Search AMS vertical of the entire P&G Spain portfolio: a) In-house project build and execution for Amazon AMS campaigns for all brands in the portfolio. b) Training of the team of 5 HoK recruited for AMS campaign management by category. c) Creation of the media process workflow that articulates the AMS campaigns 2. Development and implementation of planning process, execution of AMS campaigns linking: - Stakeholders - Bid automation tools - Commercial strategy in Amazon Retail 3. Planning, execution and reporting of AMS & DSP strategy and campaigns for the categories/brands: - Beauty: Olay, Pantene, H&S, Herbal Essences, Aussie - Fabric care: Ariel, Lenor - Home care: Fairy, Ambipur, Swiffer, Don Limpio 4. Implementation of ad hoc strategy for peak events: - Prime Day July 2023 - Back to School September 2023 - Prime Day Fall October 2023 - Black Friday November 2023 5. Transversal and inherent pedagogical process on topics related to Amazon AMS in the context of digital transformation.
NATEEVOData & Analytics Project Manager
Jul. 2022 - Apr. 2023Madrid, España- Data collection, management, interpretation and analysis for Insights and learnings generation and further reporting for the Online Grocery channel of Coca-Cola Spain with data obtained from sources such as Nielsen, Retailer Data Sharing and results of Retail Media campaigns implemented through Criteo. - Data management and organization for the generation of NBA initiatives for Mahou SanMiguel. - Data and Analytics support for Coca-Cola Europafic Partners at Head Quarters level.
ROI UP Agency SpainDigital & E-commerce Project Manager
May. 2019 - Feb. 2023Madrid, Community of Madrid, SpainCLIENT: Pernod Ricard España - Initial setup coordination of Pernod Ricard Spain digital accounts: Amazon Retail, ECI, Carrefour, DIA, Alcampo, Glovo, Deliveroo, Bodeboca, Drinks & Co, Top Drinks. - Planning eCommerce channel strategy for the entire Pernod Ricard Spain portfolio. - Integration of different teams for the development of the eComm strategy: Branding, eComm, Creative Design, AMS Campaign Management. - Implementation of ad hoc strategies according to client/channel skills. -Elaboration of branded content briefings aligned to the client's capabilities: Amazon, Bodeboca, Top Drinks - Preparation of reports and analysis of results CLIENT: Discesur - Project management related to: website support and update, social media campaigns, lead generation strategy. CLIENT: Glopser - Project management for the development of a reverse bidding platform. CLIENT: Mediterraneo - Project management of maintenance and support of real estate administration directory.
Optimización OnlineEjecutiva de Cuentas SEO | Project Manager
Aug. 2017 - May. 2019Medellín, Colombia - México- Opening of an office in Medellín - Creation and training of a work team - Brand positioning in local and national markets. - Prospecting, cold calling and sales closure - SEO Project Manager - Post-sales follow-up
GTRESD S.A.S.Account Executive (Freelance)
Jul. 2015 - Mar. 2017Bogotá D.C., Colombia- AAA Medellín Customer Service - Coordination of corporate events - Budget generation - Location scouting - Creation of suppliers' directory: catering, sound, locations, entertainers
SM DigitalProject Manager Marketing Digital
Jun. 2015 - Jun. 2017Medellín, Colombia- Completion of commercial relationship with Pyme accounts - Digital project manager: execution, timing and delivery management - Teamwork administration - Training of trainees - Customer service
Camden Town Gastro Pub / Café Babilonia 1982Dairy Bar Manager
May. 2012 - Dec. 2015Pereira, Colombia- Restaurant and bar operational management - Team management - Customer service and sales - Bar tender support - Inventory, cash register and POS billing system management
Universidad Tecnológica de PereiraAssistant Production Coordinator
Jun. 2011 - Dec. 2014Pereira, Colombia- Administrative Assistant - Audiovisual Production Assistant
Ciudad LatenteCommunication Coordinator
Feb. 2011 - Dec. 2015Pereira, Colombia- Communication through the web and Social Media Platforms - Generation of written and audiovisual content - Host event Foto Urbe
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