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Work Background
Robert HalfDigital Project Manager
Sep. 2023London, England, United Kingdom- Represent the International Zone Marketing teams across global initiatives planning (products, campaigns, optimisations).
- Develop project plans, timelines, and resources to ensure the delivery of the plan’s critical milestones, outcomes, and results.
- Document business/technical requirements, process workflows and system documentations.
- Participate in Project/Programme kick-offs and pre-project/programme planning in Smartsheet and Jira.
- Providing regular status updates to the International Zone marketing teams and facilitating regular team meeting calls
Hyde New HomesDigital Campaigns Project Manager
Dec. 2019 - Mar. 2023London, England, United Kingdom• Delivered a mass data migration to Salesforce within 7 months
• Delivered a new mobile first website for the business
• Created a new customer journey to convert leads during the pandemic
• Project managed and delivered on all digital marketing projects to promote the business and improve the customer sales journey
• Took full ownership of all performance marketing channels, ranging across PPC, SEO, websites, and display/video, and supported the drive to increase audience engagement, including quantity and quality of engagement and revenue
• Project managed, delivered, and maintained a new website for the business
• Planned, designed, and executed paid and organic social media campaigns on Facebook, Google AdWords, and other platforms
• Designed and wrote code for EDMs/emailers
• Built reporting dashboards for all digital marketing channels
• Created and tracked KPIs for our digital marketing and devised and implemented strategies to improve them
• Presented weekly digital marketing and web updates report and built quarterly performance report
• Delivered a new brand campaign for the business that increased website users by over 150%
• Project managed new host migration for business website
Notting Hill GenesisDigital Marketing Campaigns Manager
Apr. 2019 - Dec. 2019London, United Kingdom• Responsible for the customer facing digital marketing for NHG Sales including social media, display and PPC advertising and advertorials.
• Line managed a small team and implemented an increased data-driven and creative approach • Lead on the all customer facing digital marketing for Notting Hill Genesis’ sales and marketing team.
• Develop and execute a digital marketing strategy that uses all our digital channels to push customers along the sales funnel.
• Create and deliver a social media strategy to increase brand awareness and boost quality visits to our website.
• Managed the relationship with agencies responsible for PPC/Adwords and Paid Ads.
• Setup and tracked KPIs for all digital marketing campaigns whilst also devising and implementing strategies to improve them.
• Identify marketing growth strategies and test and optimise their performance.
• Advised the Marketing team on best practices and provided support for in-house digital content creation.
• Delivered a new agile workflow for the digital and marketing team when collaborating on marketing projects
Notting Hill GenesisDigital Marketing Adviser
Apr. 2018 - Apr. 2019London, United Kingdom• Conducted competitor analysis and supported the drive to increase audience engagement to ensure that the NHG brand is constantly innovating and improving its online presence and maximising return on investment
• Provided advice and recommendations to the marketing team on the best use of online platform and fostered a data-driven marketing environment championing digital transformation and innovation
• Managed Notting Hill Genesis Sales’ social media channels
• Developed and implemented a social media strategy to grow social reach and influence
• Managed a £25,000 budget for paid social media promotion
• Responsible for day-to-day management of NHG’s content marketing strategy and its implementation
• Drafted and implemented new content marketing strategy to increase social engagement, and developed and defined measurable content marketing KPIs
• Scrutinised lead costs of property portals to monitor and optimise to increase reach and value for money. Worked with marketing team and portal agents to optimise listings for higher quality leads
• Created and edited e-flyers using HTML and CSS
• Designed new digital campaigns from marketing briefs and provided expert advice to optimise code and design layout to increase customer acquisition and retention
• Managed relationships with external agencies that provide digital services to the team including our Adwords / PPC agency. Scrutinised lead costs to increase value for money and advised Marketing Manager on lead quality and account management
• Used Google Analytics to monitor, analyse and report on website traffic trends and metrics
Notting Hill Housing GroupDigital Coordinator
Apr. 2016 - Apr. 2018London, United Kingdom• Implemented the digital strategy and ensuring all online content is consistently accurate, up-to-date and easy to find. • Helped to ensure the business remains competitive by constantly improving and innovating our online presence and maximising return on investment.
• Built e-flyers/emailers using HTML and CSS.
• Created blog and social media content to drive the SEO strategy.
• Set up paid ads and creating banners
• Managed relationships with external agencies that provide digital services to the team including our Adwords / PPC agency.
• Devised and run A/B tests to maximise user engagement.
• Used Google Analytics to monitor, analyse and report on website traffic trends
• Managed microsites and the company website
• Supported the Digital Manager in constantly improving and evolving our online presence by keeping up to date with the latest digital trends.
• Maintained and developed relationships with the internal Comms team
BBC WorldwideData Wrangler - Brit Awards 2016
Feb. 2016 - Feb. 2016O2 Arena• Provided crucial support to the BBC Worldwide Music Team and Global partners on the Red Carpet of the Brit Awards 2015 with camera set up and celebrity research
• Operated as a skilled Sound Operator in the fast-paced Press Room environment, contributing to the overall success of the live broadcast to Global partners
BBCOnline Editor - Strictly Come Dancing 2015
Sep. 2015 - Oct. 2015• Created engaging and high-quality promo clips for YouTube and the BBC website, ensuring they were delivered on time and in line with brand guidelines.
• Collaborated with senior team members to develop creative concepts for video content that increased audience engagement and retention.
• Conducted in-depth online research to identify trending topics for YouTube tags and captions
BBC WorldwideAssistant & Junior Editor - Showcase 2015
Feb. 2015 - Feb. 2015Liverpool, United Kingdom• Acquired 160 titles for online catalog and premier screenings, expanding content offerings to meet the needs of viewers.
• Filmed the wrap film on location for every session, providing audiences with an immersive experience.
• Produced and delivered the Quest Wall project which showcased the making of premium titles, elevating audience engagement by creating a platform for delegates to experience our work firsthand.
BBC WorldwideData Wrangler - Brit Awards 2015
Feb. 2015 - Feb. 2015O2 Arena• Provided crucial support to the BBC Worldwide Music Team and Global partners on the Red Carpet of the Brit Awards 2015 with camera set up and celebrity research
• Operated as a skilled Sound Operator in the fast-paced Press Room environment, contributing to the overall success of the live broadcast to Global partners
BBC WorldwideVideographer - Promax 2014
Oct. 2014 - Oct. 2014The National Institute• Produced and directed a promotional video for 'So You Wanna Be In TV' at PromaxUK, contributing to increased audience engagement and retention.
• Conducted interviews with high-profile individuals such as Danny Cohen, capturing their unique perspectives and personalities on camera.
• Captured stunning and evocative GVs (general views) that added visual depth and context to the final product.
• Collected and edited engaging voxpop segments, providing valuable insights.
BBC WorldwideContent Marketing & Creative Team Assistant - Episodics Producer
May. 2014 - Apr. 2016London• Produced weekly episodics for "Graham Norton Show" and "Alan Carr Chatty Man" for international broadcast on BBC America, Asia, and Australia, ensuring high-quality standards and compliance with editorial guidelines.
• Coordinated deliveries of material with Senior Producers and Production Coordinators to guarantee timely delivery of assets for client screenings.
• Organised shooting locations and handled production requests to ensure smooth running of projects.
• Maintained accurate records by tracking drives, updating metadata, and logging music usage for rights reporting purposes.
BBCTechnical Runner - BBC Entertainment Post Production (The Wedge)
Nov. 2013 - Dec. 2013White City Broadcast Centre• Facilitated smooth running of offline and online editing suites, ensuring efficient workflow
• Managed ingestion and transcoding of footage to meet senior editors' requirements with precision and accuracy
• Maintained excellent relationships with clients/production houses to ensure timely delivery of content, consistently meeting or exceeding expectations.
BBCOnline Editor - Strictly Come Dancing 2013
Nov. 2013 - Dec. 2013• Created engaging and high-quality promo clips for YouTube and the BBC website, ensuring they were delivered on time and in line with brand guidelines.
• Collaborated with senior team members to develop creative concepts for video content that increased audience engagement and retention.
• Conducted in-depth online research to identify trending topics for YouTube tags and captions
BBCRunner - The One Show Halloween Special
Nov. 2013 - Nov. 2013White City Broadcast Centre• Facilitated seamless production set up by providing prompt and efficient assistance.
• Contributed to the success of One Show Special by creating eye-catching props that received positive feedback from audiences.
BBCTechnical Runner - BBC Repeats and Reversioning
Jul. 2013 - Nov. 2013White City Broadcast Centre• Supported post-production for BBC programmes across multiple channels including BBC World and Returns in BBC One, Two, Three & Four
• Contributed to successful production of Harding Reports through technical assistance and support
• Managed programme playouts efficiently to ensure timely delivery to audiences
• Conducted tape ingestion with precision and accuracy to maintain high quality content standards.
- Programme Playouts
- Ingesting tapes
BBCBBC Entertainment Development
Jun. 2013 - Jul. 2013White City Media Centre- Edited taster tapes to screen to commissioners
- Conducted thorough research for potential contributors, resulting in diverse and engaging content for viewers
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