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Work Background
Affiliate Merchandise GroupDirector of Ecommerce & Technology
Jan. 2019Baltimore, Maryland, United StatesLiaise with Senior Leadership from each national account to facilitate design and creation of e-commerce websites, including all associated branded products, marketing materials and strategies, analytics reporting, and metrics Build and manage a portfolio of 30 e-commerce stores for national accounts including clients in the education, entertainment, and not-for-profit industries Oversee e-commerce operations including: sales, production, marketing, design, and events and ensure all sites are up to date, functional, and aligned with brand goals and messaging Responsible for development of 30 client Shopify sites, including pre-launch client meetings, contract negotiations, site build-out, developer communication, site maintenance, as well as all related SEO, domain acquisition, DNS updates, product uploads, analytics, customer service, and design edits Responsible for the marketing roadmap for each individual account Set, track, and analyze e-commerce performance metrics, leveraging data to uncover trends Outline and implement projects intended to increase revenue capture, audience size, brand awareness, brand loyalty, competitive advantages and advise on progression of company efforts and improvement opportunities Work with other Director-level employees to ensure company metrics are tracked and goals are met or exceeded Oversee all retail product design, photography, printing, manufacturing, customer service, fulfillment, and shipping Oversee on-site management of all client/industry events including conventions, sales conferences, regional pop-ups, and meet-and-greets
The Social LifeDirector of Sales Operations
Feb. 2015 - Feb. 2019Los Angeles, CADeveloped overall sales strategy, team revenue projections and individual KPIs Complete management and oversight of in-house Sales team Created semesterly account management roadmap and timeline for marketing and sales outreach Oversaw all sales marketing campaigns from conception to implementation and metric tracking Managed team to $8+ million combined revenue in 2015-2017 Oversaw increase in sales revenue for 33 of 38 months Consistently grew sales revenue by 20% average year over year 2015-2017 Personal management and maintenance of 300+ individual client accounts and oversight of team managing thousands of client accounts across hundreds of campuses nationwide Planned and executed all TSL Pop Up Shops and event attendance Direct management of Business Development, Campus Rep and Marketing Internship Programs Created Account Management processes and workflows which increased lead conversions, account management efficiency and new business generation Created department commission structure and incentives plan Used and trained employees on Salesforce, Asana, Trello, Todoist, Freshbooks, Yesware, Google Docs, Slack and more Maintained company Greek and Collegiate licensing compliance including contract negotiations and royalty payments and built relationships with National Sorority Organizations Ran Sales Team and Director-level meetings and weekly team one-on-ones Created Salesforce reporting for sales-related metric tracking (e.g. lead conversions, opportunity close rates, monthly revenue, historical ROI, etc) Conducted employee scouting, hiring, on-boarding, performance analysis, evaluations, and terminations Advised Executive Team on progression of company efforts, improvement opportunities, and personnel changes
GreekYearbookSales and Marketing Manager
Mar. 2011 - Dec. 2014Baltimore, MDManaged logistics and served as coordinator and on-site contact for GreekYearbook at dozens of national Greek organization conventions, trade shows and event Handled creative direction of many marketing projects from the initial concept through design and implementation Consistently broke sales records for number of new accounts created and photo shoots scheduled Successfully marketed and sold dozens of Bid Day, Composite and Portrait photography products and services Managed and handled logistics for over 90 large-group (100 – 800 people) sorority bid day and Greek organization photo shoots Launched and maintained many ongoing social media campaigns via Twitter, Facebook, Instagram, Vine, Pinterest, Sorority Pin, GreekYearbook company blog and more
Docuprint ImagingOperations Manager
Sep. 2008 - Mar. 2011Oversaw daily operations at all three DocuPrint locations Directly managed management staff at all locations Responsible for outside and B2B sales Responsible for collecting payment on client accounts and handling vendor credit Responsible for delivery of product to client
Canon, Inc.Key Account Manager
Aug. 2006 - Aug. 2008Baltimore, MDManaged Canon client account on-site at CareFirst National Headquarters Managed employees at satellite locations around the Baltimore area and in five states across the mid-Atlantic region Directly participated in new-account installation and discussions between Canon Regional Management and CareFirst Blue Cross/Blue Shield
T. Rowe PriceWorkflow Coordinator
Aug. 2004 - Aug. 2006Baltimore, MDManaged workflow throughout print department, overseeing production and timely delivery of investment portfolios and RFPs to clients.
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