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Work Background
The Allica Bank Great British Entrepreneur Awards & CommunityFinalist 2025 Allica Bank Great British Entrepreneur Awards
Jun. 2025London Area, United KingdomShortlisted for the 2025 Allica Bank Great British Entrepreneur Awards – Randal Foundation Entrepreneur of the Year (South East) Honoured to be named a finalist in this prestigious competition, often called the “Grammys of Entrepreneurship.” This recognition puts DIY Her Way alongside exceptional founders making waves in the business world. The awards ceremony takes place on November 17th at Grosvenor House Hotel, London.
UK StartUp AwardsSouth East Regional Winner & UK Startup Awards National Finalist
Jun. 2025Souht east englandDIY Her Way recently won the South East Regional Judges’ Choice Award at the UK Startup Awards! We’re thrilled to have made it to the national final, taking place at the Herefordshire Ideas Fest on September 10th and 11th. Proud to be a finalist in the Construction & Building Services Startup of the Year category, DIY Her Way continues to empower women through accessible, beginner-friendly DIY education.
DIY Her WayOwner
Jun. 2021Surrey, England, United KingdomDIY Her Way is a brand that aims to bring home improvement products to the market for price-conscious, value seeking female customers to make their homes into whatever they can image them to be.
Martins ElectricsChief Financial Officer
Oct. 2016 - Jun. 2021New Malden, SurreyCurrently working within my family's business to further expand and develop the company. There's more to electrical contracting than one would think!
Metropolitan Pub CompanyMarketing Manager
Apr. 2016 - Oct. 2016Fulham, LondonThrough a strong event focussed marketing strategy, I significantly increased and drove food and beverage sales at a key site at Metropolitan Pub Company. This was achieved by working with the pub to formulate annual and quarterly marketing plans for the events calendar, and monitoring and tracking the progress of each event. Once success was recognised at the flagship pub, this was then communicated and supervised with the Area Manager for a dozen other pubs. The strategy was executed through digital support including managing social media strategies to ensure the presence of the pub was effectively communicated. Monitoring engagement and creating dialogue between sister pubs on all digital channels was an important key to success and analysis was crucial. Drive open rates for mailers, drive traffic to website, raising online review ratings, hosting networking events were all part of my daily duties.
Young & Co's Brewery, PLCEvents Manager
Apr. 2014 - Apr. 2015Wandsworth, LondonEvents and private hire forms a key part of Young's marketing strategy. As a member of the marketing team the key requirements of the role involves supporting the existing sales platform of fifty Sales & Marketing Coordinators across the Young's Pubs estate. Encouraged the Coordinators to take control of the lines of communication within their individual pubs, and convey their pub’s unique vision, whilst reflecting the central messaging for Young’s Pubs. Daily duties include driving the local mailer platform, providing creative marketing support for all pub launches and pro-actively supporting Young's Operations Managers to drive booking space and maximise private hire revenue.
Young & Co's Brewery, PLCSales & Events Coordinator
Oct. 2012 - Apr. 2014Putney, LondonResponsible for creating and developing the promotion for two Young's pubs, The Dukes Head Putney and The Grove Balham. The role included website management, controlling social media accounts (Facebook, Twitter, Pinterest, Instagram, linkedIn campaigns), producing annual and quarterly marketing plans, composing and issuing weekly mailers, driving database collection and the promotion of private parties, events and dining room sales.
My Beautiful City LtdIntern
Sep. 2012 - Sep. 2012London, United KingdomMy Beautiful City (MBC) specialises in producing unique events. They balance sophisticated design and originality to ensure an innovative approach to production & event management. MBC produce several Fashion Shows and Fashion Events for London Fashion Week 2012. My principle function for MBC was to support Senior members of staff during an invite only event for the online store, ShopBop, held at the Neo Bankside Apartments, Southwark. I was also an active member of the team at the elusive Vivienne Westwood Show at The Foreign Commonwealth Offices and The Roksanda Show at The Savoy Hotel.
BBCFloor Runner
Jun. 2012 - Aug. 2012BBC Elstree Studios, Borehamwood, HertsWorked as a Floor Runner assisting the Directors on the set of Holby City.
My main responsibilities involved performing all tasks set by the Directors effectively and efficiently to avoid the delay of production. This includes controlling noise levels on and around set, looking after cast and crew and communicating with the crew and production teams via radios etc.
Alcove Double Productions LtdWork Experience
May. 2012 - May. 2012Crowthorne Business Park, BerksGained an insight into the pre-production of a film.
Work experience duties involved assisting the Production Runner with daily office duties, including putting script revisions and storyboards together, organising breaks for the Director, Producers and HOD’s whilst on their Technical Recce, and programming overseas cast members mobile phones.
Retort - Part of FremantleMediaWork Experience
Apr. 2012 - May. 2012Teddington Studios, MiddlesexGained valuable experience working alongside a professional production team during the shooting of a children’s TV programme for CBBC at Teddington Studios.
Worked well with all members of the cast and crew, closely shadowing the Production Co-ordinator, Director, Script Supervisor, Art Department and Camera Operators.
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