Robert Chew - VP & Executive Producer, Chrome Productions

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Work Background

Chrome ProductionsExecutive Producer & Vice President | Operations, Client Development, Content Strategy

Nov. 2020 - May. 2025Los Angeles, California, United StatesAs Vice President & Executive Producer at Chrome Productions, I built the US presence from the ground up, seamlessly balancing operational excellence with creative vision. After establishing a Los Angeles-based office and team, I grew our client base and project slate through strategic leadership and thoughtful creative insight. I manage a seven-figure P&L and have developed financial tools that map global deal flow against monthly targets, providing constant management transparency and analysis. I lead a team that consistently executes simultaneous projects for global brands like Ford, Four Seasons, and Christie's. Building our a new region, required leveraging my extensive network to build our team, prospect new clients, and establish essential support functions across legal, accounting, and recruiting. By cultivating strategic partnerships with major brands, I've driven year-on-year revenue growth, while maintaining key account relationships. My commitment to pushing creative boundaries while managing operational efficiency allows me to nimbly translate complex brand stories into compelling visual narratives across a variety of industries including automotive, hospitality, luxury and sport. Select Awards: 2024 Gold Shark Award, Branded Content, Documentary +5min – Ford, Bring on the Mountain 2024 Gold AutoVision Award, Branded Content - Ford, Santa’s Training Camp 2024 International Motor Film Award, Best Documentary Short – Ford, Bring On The Mountain 2023 Telly Award, Craft Use of Livestream – Christie's, Visionary the Paul G. Allen Collection 2023 LIT Commercial Award, Branded Content – Christie's, Basquiat | Power 2022 PRovoke Global SABRE Award – Ford, F-150 Lightning Launch 2021 AutoVision Award, Commercials over 60sec – Ford, Enter...the 2021 F-150 Raptor

Sotheby'sDirector of Integrated Marketing & Vice President | Cross-Functional Leadership, Strategy

Feb. 2020 - Nov. 2020New York, United StatesAs Director of Integrated Marketing at Sotheby's, I led a team that bridged the salesforce and marketing division, strategically developing and deploying marketing capabilities across global operations in New York, London, and Hong Kong. I partnered with business leads to develop marketing strategies for various divisions, sales, and special projects across fine art, luxury goods, and automobiles. My role required managing a +$10 million marketing budget and leading 8 account managers executing brand, content, and digital marketing initiatives. I fostered cross-functional collaboration between digital, content, brand, experiential, and partnerships teams to deliver best-in-class campaigns for single objects and collection sales. Additionally, I identified and delivered new key demographic audiences to expanded online sales and buy-now initiatives, producing $285 million in sales and breaking multiple industry benchmarks. During the pandemic, I spearheaded a groundbreaking virtual auction production that connected the New York, London, and Hong Kong salesrooms through a millisecond-latency broadcast system. This required coordinating global operations, technology, production, and sales teams to create a hybrid format with synchronized physical auctioneers, digital bid monitoring, and live communication. The event generated $500M+ in sales and attracted 200,000+ viewers across web, social media, mobile apps, connected TV, and linear broadcast. The initiative established new industry standards for digital auctions while maintaining premium client experiences during unprecedented disruption. I used this role to enhance team efficiency through clear processes and improved communication, improving alignment on strategic goals, internal reporting, and project turnaround. Success required representing a complex organization both internally and externally, navigating internal politics, and rapidly learning new information across diverse product categories.

Sotheby'sDep. Director of Global Video Production & Assoc. Vice President | Content Marketing

May. 2019 - Feb. 2020Greater New York City AreaAs the Deputy Director of Global Video Production, I managed the complete lifecycle of video content across the Americas while supporting global strategy development. I honed both the creative & technical skills needed to excel in this multifaceted role, combining production management, creative direction, and financial oversight. I managed complex projects from concept development through distribution, while also overseeing a $2M budget and analyzing performance metrics to demonstrate ROI to executive stakeholders. I led a series-based content strategy that improved production efficiency, developed habitual audiences, and maximized SEO opportunities. This systematic approach allowed us to produce diverse content types including documentary interviews, CGI animations, and live-streamed events despite limited team resources. My team produced approximately 185 videos annually (half of Sotheby's global output), achieving a two-fold year-over-year viewership increase for both 2018-2019 and 2019-2020, on average 50M views annual views across platforms. The role allowed me to personally interview and produce content featuring cultural luminaries (Oprah Winfrey, Sally Field), renowned artists (Ai Weiwei, Jonas Wood), and business leaders (Reed Krakoff). This innovative work received industry recognition and advanced Sotheby's marketing objectives by showcasing the extraordinary objects entrusted to the auction house through compelling visual storytelling. Select Awards: 2020 Lovie Award, Best Live Experiences – Auction of the Future 2019 Lovie Award, Best Video Series – A Life Less Ordinary 2019 Lovie Award, Best Short-Form Video – Lowry's Cricket Match 2018 Cannes Corporate Award, Best Branded Series – Treasures from Chatsworth 2018 Lovie Award, Best Branded Series – Treasures from Chatsworth 2018 Webby Award, Best Branded Series – Treasures from Chatsworth 2018 Lovie Award, Branded Entertainment, Animation – A Journey Through Bellotto and Canaletto's Venice

Sotheby'sVideo Producer & Assoc. Vice President | Studio Management, Creative Development

Feb. 2018 - May. 2019Greater New York City AreaAs the Video Producer, I brought to life the unique stories that Sotheby’s is entrusted to tell. Through the creation of branded content and brand-relevant series programming, I amplified the strategic messaging surrounding different elements of our diverse business. The fast-paced auction calendar required the continuous development of engaging video content in order to drive audience attention to our extraordinary exhibitions, live events, and auctions. Responsibilities Include: - Concept development for one-off and series productions - Project management and execution of on-site and off-site shoots - Direction and management of post-production - Securing and development of internal and external talent - Development of consistent distribution channels - Budget development and maintenance Sotheby's is the preeminent auction house of luxury goods from fine art to jewels and automobiles. Additionally, we are a multi-tiered art business offering bespoke services to our clients including private sales, appraisals, structured art finance.

Sotheby'sVideo Producer | Content Marketing, Stakeholder Management, Creative Development

Mar. 2017 - Feb. 2018Greater New York City Area

Sotheby'sMarketing Manager | Brand Marketing, Stakeholder Management, Campaign Planning

Nov. 2016 - Feb. 2017Greater New York City AreaAs an Associate Marketing Manager, I designed and managed the execution of strategic marketing and creative campaigns across various Luxury & Fine Arts categories. With a diverse portfolio of internal clients, I was required to manage multiple concurrent project timelines and various stakeholders across the business. Responsibilities included: - Production of event-specific collateral, both physical and digital - Research and understanding of complex product narratives - Development and management of exhibition specific media campaigns - Analytics and reporting across a variety of KPIs - Budget development and maintenance - Management of multiple concurrent production schedules - Project management and execution of immersive exhibition elements - Internal and external stakeholder presentations and strategy for integrated marketing solutions

Sotheby'sMarketing Coordinator | Project Management, Reporting & Analysis

Aug. 2014 - Nov. 2016New YorkAs the marketing coordinator for Contemporary Art and other Fine Arts categories, I designed strategic messaging and creative content to bring to life the stories of the masterpieces Sotheby's represents. The diverse range of products and clients that we represented required a continuously changing mix of live events, experiential marketing, and media production. Responsibilities Include: - Production of event-specific collateral, both physical and digital - Development and management of exhibition specific media campaigns - Production schedule creation and management - Project management and execution of immersive exhibition elements - Internal and external client presentations and strategy for integrated marketing solutions - Budget development and maintenance Sotheby's is the preeminent auction house of luxury goods from fine art to jewels and automobiles. Additionally, we are a multi-tiered art business offering bespoke services to our clients including private sales, appraisals, structured art finance.

SC FuelsFinance Intern

Jun. 2012 - Aug. 2012Orange County, California AreaIn my position as Finance Intern I worked closely with senior analysts within the Finance/Accounting division to create specialized budgets for each strategic business unit within SC Fuels. In the process of this project I was able to compile historical analyses as well as future projections for businesses as a whole as well as smaller, individual investment/divestment opportunities.

Ed Royce for U.S. CongressField Coordinator

Dec. 2011 - Jun. 2012Fullerton, CAMy responsibilities for this position included coordinating fundraising efforts through research and direct communication with possible donors. I also was charged with enlisting volunteers through community outreach and compiling databases of supporters.

U.S. House of RepresentativesPolicy Intern

May. 2011 - Jul. 2011Office of Congressman Ed Royce, Washington D.C.During my internship I was assigned various administrative tasks, but was also active in policy research and legislative correspondence. I also attended many Congressional hearings and participated in caucus meetings.